In 2022 Smith Publicity is holding a free six-session book marketing webinar series. It’s part of Smith Publicity’s commitment to making helpful book marketing services and publicity knowledge available online to authors, publishers, and others involved in our field.
Each session will be led by a veteran Smith Publicity executive and a cover a range of book publicity and marketing topics of value for authors and publishers. Knowledge is power in the highly competitive book industry, and education empowers authors, publishers and anyone involved in book publishing to stand out from the crowd.
Save the Date For Our Next Webinar On Wednesday, July 27th at 2 pm EST
Webinar # 1: Developing Your Author Brand – Jan. 26th, 2022
In this informative webinar, attendees will learn about building their author brand: from identifying (and applying!) their unique selling propositions to what social media platforms they should be active on and much more. Attendees will walk away with a thorough understanding of why establishing their author brand is so important and how doing so can help them sell more than just books.
Webinar #2: Building a Successful Indie Publishing Team: How and When to Get Started – March 30th, 2022
This enlightening webinar identifies the pillars of an indie publishing team and tips to maximize book launch results through partner collaboration. From design to production to publicity, hiring the right team—and one that works well together—helps authors, publishers, and service providers alike prepare and execute a winning publication plan while following a “traditional” model on their own terms. Complete with insider perspective from seasoned industry professionals, this session touches on how and when to engage and activate your publishing team, tips to ensure collaboration and communication across team members, and top considerations for cohesive strategy.
Webinar #3: Monetizing Your Thought Leadership: Driving Income Beyond Book Sales – May 25th, 2022
Making money from book sales is often the tip of the iceberg when it comes to how non-fiction authors generate income from writing a book. This informative webinar explores specific ways authors and thought leaders make money beyond book sales. Attendees learn about building visibility with target audiences through publicity, but also critical next steps: once people learn about what you do, how can you create ways to monetize your content?