smith publicity book marketing team meeting about book publicity.

Increased Exposure:
The Benefits of Hiring a Professional Book Publicist

Authors and publishers today face as much competition as they do opportunity and the dual reality keeps book publicity and marketing in the spotlight. Experienced book publicists bring optimal results by combining traditional media outreach with online strategies to create buzz and interest among target readers. If you’re writing a book or about to publish […]

Headshot of Smith Publicity president Marissa Eigenbrood. Book Publicity company executive.

What Leadership Means to Smith Publicity: A Word from President Marissa Eigenbrood

The Open Book series airs on a monthly basis and includes brief interviews with Smith Publicity employees. Each episode will offer an inside look into book marketing and publicity, as well as tips for publishing professionals and authors alike. Keep an eye out for more! The definition of leadership is listed as: “the action of […]

Sandra Poirier Smith was promoted to CEO of Smith Publicity, and Marissa Eigenbrood was promoted to President of Smith Publicity in January 2023.

Smith Publicity Executive Promotions

Sandra Poirer Smith is Named CEO and Marissa Eigenbrood is Promoted to President We’re pleased to announce the promotion of two experienced and long-serving Smith Publicity executives to the company’s two highest posts. Sandra Poirer Smith has been named CEO, and Marissa Eigenbrood has been promoted to President. Both have impressive track records of success […]

Smith publicity reviews, and common complaints from media outlet being discussed.

Smith Publicity Reviews the Most Common Complaints Media Have About Authors

Publicize Your Book More Effectively with the Media Media contacts need authors and experts. In fact, their jobs would be much, much more challenging if they didn’t have authors and book publicists pitching great books and guests. Perhaps not all producers, editors, etc., will admit this, but it is a fact! But the media also […]

Industry Innovations: The Role of Expert Commentary in Book Marketing

Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the Smith Publicity team will explore various industry-related topics: from the evolution of self-publishing to the explosion of podcasts to social media and how it’s changed book marketing and much more. Each month, we will discuss how different innovations have evolved and their impact on […]

January 2023 behind the scenes book marketing webinar graphic. The team at smith publicity discusses book promotion trends in 2022, predictions for 2023, and answers marketing questions.

Book Publicity: Look Behind the Scenes with Smith’s Experts – Book Marketing Webinar

The First Book Marketing Webinar of 2023 Successfully promoting and marketing books is crucial to their success, as self-published authors and publishers know alike. Attending our free Smith Publicity webinar, “Behind the Scenes of Book Publicity: Trends in 2022, Predictions for 2023, and Your Top Book Marketing Questions Answered,” is an easy way to gain […]

What’s in an Edit?

Written by FriesenPress Editing is when a red pen marks up everything wrong with your writing… Or is it? No, editing is a complex and nuanced craft that makes authors’ prose dazzle with professional polish, helping a manuscript become the best book it can be. But what exactly does an editor do to your book […]

Industry Innovations: The Online Book Community

Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the Smith Publicity team will explore various industry-related topics: from the evolution of self-publishing to the explosion of podcasts to social media and how it’s changed book marketing and much more. Each month, we will discuss how different innovations have evolved and their […]

New Podcast Episode: Turning Your Book Into a Course with Parchelle Tashi

The Author’s Leverage’s Parchelle Tashi joins us to discuss what goes into turning your book into a course and other ways to further your content, monetize your ideas, and connect with your audience.  Olivia: Hi, and welcome to this episode of All Things Book Marketing. I’m your host, Olivia McCoy, and today we have special […]

Appealing to the Media: Open Book with Publicist Jessica Sager

Jessica Sager from Smith Publicity’s Lifestyle team discusses how to stay relevant in the news cycle and appeal to media professionals on this month’s Open Book episode. The Open Book series airs on a monthly basis and includes brief interviews with Smith Publicity employees. Each episode will offer an inside look into book marketing and […]