On the Blog: 5 Reasons Working with Bloggers is Beneficial to Book Promotion  

When it comes to promoting your book, many types of media placements might initially come to mind: book reviews in trade publications, features in magazines, newspaper coverage, television interviews, and more. While these are all fantastic opportunities, an often-underappreciated source of attention, and potential new fans and even sales for your book is… blogs! Blogs […]

You CAN Judge a Book by Its Cover: 5 Ways to Make a Book Cover Stand Out

By Gwyn Flowers, GKS Creative In these modern times, the old adage “Don’t judge a book by its cover” is rarely followed. What makes a consumer click or move on? In today’s war of thumbnail covers, get noticed by using core visual elements to create a thoughtful design that stands apart from the competition.  Increase […]

“All Things Book Marketing Podcast” – Morgan James Publishing: How They Are Changing Publishing – Part 2

In part two of our Morgan James podcast episode, we speak with Bethany Marshall. Bethany has played an integral role in the success of Morgan James Publishing, working closely with the company since 2008. An entrepreneur at heart, Bethany has worked with thousands of authors, and is passionate about working with authors who have a powerful message […]

“All Things Book Marketing” Podcast – Morgan James Publishing: How They are Changing Publishing – Part 1

In this edition we talk with David Hancock, founder of Morgan James Publishing. Hancock is a Wall Street Journal, USA Today bestselling author. NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing. As founder of Morgan James Publishing, he was selected for Fast Company magazine’s Fast 50 for his leadership, […]

SMITH PUBLICITY ANNOUNCES WINNER OF 2020 BOOK MARKETING SCHOLARSHIP

Smith Publicity recently announced that Jami Govaerts of Florida International University was selected as the winner of its 2020 Book Marketing Scholarship. Govaerts was one of over 200 applicants. The $1,000 academic scholarship is based on a 1500 word essay examining persuasive writing, a core component of book marketing and publicity. A group of Smith Publicity […]

Using SEO as Part of Your Author Marketing Strategy

by Jennifer Thompson, Money C Media Did you recently write a book that you’re super excited about, but find that your sales numbers are a bit lackluster and disappointing? Or maybe you have a blog and it’s just not getting the traffic you want? Well, there’s something you can do about it. Among the most […]

Building Your Brand Via Instagram: 10 Ways to Optimize Your Page

by Joelle Speranza of Smith Publicity Writing and publishing a book is just the beginning of an author’s journey; promoting the book is more than half the battle. Something you may not realize as an author is that YOU are a brand. Selling your book isn’t just about sharing an Amazon link, it’s about building […]

COVID-19 Lessons and the Future of Publishing

In this episode, we talk with Trena White about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing. Trena is the co-founder and principal of Page Two, an award-winning publisher of brilliant non-fiction books by entrepreneurs, subject matter experts, and organizations. She has worked in book […]

All things Book Marketing Podcast on new and emerging technology for authors

“All Things Book Marketing” Podcast: New and Emerging Alternative Publishing Routes

On this episode, we talk to Lee Constantine, co-founder of Publishizer, a book publishing startup and literary agency. In a must-listen discussion for all authors, we discuss his company’s unique services, alternative routes for publishing, how technology can change the publishing industry and what effect COVID-19 will have on the future of the industry. Publishizer […]