New Podcast: Cultivating and Maximizing Your Author Community

In this episode, we talk with Becky Robinson, Founder and CEO of Weaving Influence  – which assists clients by growing their influence and creating robust online communities – about the importance of building, maintaining and cultivating your fan community and personal and professional networks.

How to Find Your Author Support Group

Writing a book is a process that can be both exhilarating and exhausting; after all, an extraordinary amount of time, energy, thought, money, and effort go into it! With all that’s involved, authors often underestimate one crucial element: the author support group. What is an author support group? It’s the group of people you find […]

4 Habits to Increase Your Output During the Writing Process

As an author, carving out regular perfect moments to write may seem like a dream, and even reading the phrase “perfect moments to write” may make you LOL in a scoff. Life, in general, can be hectic and 2020 has even the most focused personality types struggling to tap into that creative flow. You may […]

Your Author Brand: How to Develop It & Why It’s Crucial – With Kait LeDonne

Kait LeDonne is the founder of LeDonne Brands, a personal and author brand agency based in New York city which builds author and executive personal brands using content marketing strategies through social media. Kait has authored the book The Attraction Magnet: “The 7 Insider Secrets The World’s Biggest Brands Use to Attract Customers Who Can’t Wait to […]

On the Blog: 5 Reasons Working with Bloggers is Beneficial to Book Promotion  

When it comes to promoting your book, many types of media placements might initially come to mind: book reviews in trade publications, features in magazines, newspaper coverage, television interviews, and more. While these are all fantastic opportunities, an often-underappreciated source of attention, and potential new fans and even sales for your book is… blogs! Blogs […]

You CAN Judge a Book by Its Cover: 5 Ways to Make a Book Cover Stand Out

By Gwyn Flowers, GKS Creative In these modern times, the old adage “Don’t judge a book by its cover” is rarely followed. What makes a consumer click or move on? In today’s war of thumbnail covers, get noticed by using core visual elements to create a thoughtful design that stands apart from the competition.  Increase […]

“All Things Book Marketing Podcast” – Morgan James Publishing: How They Are Changing Publishing – Part 2

In part two of our Morgan James podcast episode, we speak with Bethany Marshall. Bethany has played an integral role in the success of Morgan James Publishing, working closely with the company since 2008. An entrepreneur at heart, Bethany has worked with thousands of authors, and is passionate about working with authors who have a powerful message […]

“All Things Book Marketing” Podcast – Morgan James Publishing: How They are Changing Publishing – Part 1

In this edition we talk with David Hancock, founder of Morgan James Publishing. Hancock is a Wall Street Journal, USA Today bestselling author. NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing. As founder of Morgan James Publishing, he was selected for Fast Company magazine’s Fast 50 for his leadership, […]


Smith Publicity recently announced that Jami Govaerts of Florida International University was selected as the winner of its 2020 Book Marketing Scholarship. Govaerts was one of over 200 applicants. The $1,000 academic scholarship is based on a 1500 word essay examining persuasive writing, a core component of book marketing and publicity. A group of Smith Publicity […]

SEO for author websites is important for getting on the first page of the search results.

Using SEO as Part of Your Author Marketing Strategy

by Jennifer Thompson, Money C Media Did you recently write a book that you’re super excited about, but find that your sales numbers are a bit lackluster and disappointing? Or maybe you have a blog and it’s just not getting the traffic you want? Well, there’s something you can do about it. Among the most […]