Getting back to the basics with an effective book marketing plan involves setting deadlines and goals according to the schedule of author publicity services.

Back to the Basics: Tips for Creating an Effective Book Marketing Plan

A successful book starts with an effective book marketing plan. In today’s publishing world, a book cannot succeed without defined goals, careful planning, audience identification and determining target media markets. If an author just “wings it” and launches a book with no plan, disappointment is a certainty. Here are five basic tips for developing an […]

Book publicist with Megyn Kelly promoting a book from one of the authors we publicize.

4 Things Book Publicists Need From Authors

As publicists, our job is to secure as much media interest and coverage for a book and author as possible. With thousands of books published every week, the competition is fierce. At Smith Publicity, we consider a book marketing campaign to be a partnership. Yes, authors pay us as professionals and experts, but book publicity […]

A Hybrid Publisher’s Perspective on Why Authors Need Book Publicists

by Trena White Co-founder and principal of Page Two As a busy hybrid publisher of brilliant non-fiction, we work with a wide range of clients—some are well-known authorities in their field, others are just beginning to make a name for themselves. Many come into our first meetings declaring they want a bestseller.  Of course, we […]

New Podcast Episode: 1999 to 2019 – What’s Changed in Book Marketing?

In the latest episode of the “All Things Book Marketing” podcast, Dan Smith and Vice President of Publicity Services Mike Onorato discuss the changes in book marketing from 1999 to 2019. Here’s a look at just some of the topics they discuss. Like many service industries, book marketing and book publicity have changed substantially in […]

The Book Tour: Relic or Still Valuable Author Marketing Tool?

The classic, traditional book tour certainly isn’t as popular as it once was in book promotion. Years ago, many more authors set up, or had their book publicists set up, multi-city tours across large swaths of the country. Not so much anymore. There are likely a few reasons. Due to the incredible number of books published […]

9 Book Promotion Ideas – Don’t Forget Your Fans!

For fiction authors as well as  authors of humor or very niche topic non-fiction books, engaging fans and maintaining relationships is key. First, you must build your author fan base by collecting names and email addresses from your website. To do this, you need to give something to get something. People won’t give their email […]

Smith Publicity Identifies the “Seven Deadly Sins of Book Marketing”

by Dan Smith Most authors take the time to educate themselves about the book marketing process and go into campaigns understanding key elements of what book publicists do, how they do it, and how the process works. On the other hand, based on observations of over 3,500 book publicity campaigns Smith Publicity has implemented, we’ve […]

BookBaby Author Praises Smith Publicity Consulting Services

Read a great post on the BookBaby blog that discusses the excellent work of publicist Emma Boyer through the book publicity consulting services Smith Publicity provides BookBaby authors. Click here to read the post. Check out BookBaby’s marketing services here.

5 Myths of Book Publicity

by Dan Smith Did you know … Any author can do publicity on their own. Book publicists will take your money and get the same kind of results you would get on your own. Book publicity really never sparks book sales Book publicists are fast-talking BS artists. Actually, the real “did you know” is that […]

New Podcast Episode: What Do Book Publicists Really Do? A Day in the Life With Michela DellaMonica

Ever wonder what a book publicist really does? How do Smith Publicity book publicists  make amazing things happen for our authors? Dan Smith speaks with Publicity Team Manager and star book publicist Michela DellaMonica in a wide ranging discussion covering topics including: * How publicists pitch media, and what “pitching” really means * A typical […]