Tips for Gaining Media Interest in the U.S. and Canada as a Foreign Author

by Mallory Campoli, Publicity Manager, Smith Publicity As an international author, positioning your book to intrigue American readers is not as difficult as you may think. Information is more accessible than ever, and the media is always hungry for content. In order to successfully go global, it’s crucial to understand your target audience and identify […]

Everything You Wanted to Know About UK Book Marketing but Were Afraid to Ask…

by the Midas PR team, a leading publishing, arts and cultural PR agency in the UK Smith Publicity and Midas PR, two leaders in the book publicity industry, regularly partner together on book marketing and publicity campaigns to ensure a book launch extends into key book buying and influential markets. Below, they share eight insights […]

Sandy Smith on Preparing for a Book Publicity Campaign – All Things Book Marketing Podcast

Smith Publicity President and industry thought-leader Sandy Smith is interviewed on this episode of the “All Things Book Marketing” podcast, and discusses how authors can prepare for, and maximize the results of a book marketing, book publicity and book promotion campaign. Great insights from one of the industry’s most innovative experts! TRANSCRIPT: Welcome to the […]

Three Main Publishing Paths for Authors – Sandy Smith

Smith Publicity President and book marketing industry thought leader Sandy Smith discusses the three main publishing options for authors. — TRANSCRIPT: Hi, my name is Sandy Smith and I am the president here at Smith Publicity. What I do here is talk to authors almost every day and a big question I get is the […]

Marketing tips for authors on working with book cover designers.

How an Author and Book Cover Designer Work Together

The importance of a book cover can’t be overstated. A cover can make or break the book marketing and book publicity process, and affect how many readers pick your book up off the shelf.  You have a vision for your book, but communicating that vision to the person designing your book can be difficult. We […]

How to get author speaking opportunities on the radio and television. Author tips for radio interviews and television appearances.

Speaking Opportunities for Authors – “All Things Book Marketing” Podcast

How to Get Speaking Opportunities & What to Plan. This “All Things Book Marketing” Podcast” features Perry Hooks of Hooks Book Events, discussing key aspects of speaking engagements for authors – from how to get them to how authors should plan their talk. FULL TRANSCRIPT: Welcome to the Smith Publicity, all things book marketing podcast. […]

Smith Publicity book promotion services. Picture showing a book publicist at work

Discussion About Foreign Rights: “All Things Book Marketing” Podcast

In this episode of the “All Things Book Marketing” podcast we talk to Ashley Mabbitt, who has been in foreign rights in publishing for nearly 20 years. We discuss the Frankfurt Book Fair, what questions authors should be asking about foreign rights, what markets are growing fastest and how foreign rights has changed in the […]

Dr Alan Zimmerman on how to destress, reenergize. All things book marketing podcast by Smith Publicity

Help for Stressed-Out Authors

All Things Book Marketing Podcast       Help for Stressed-Out Authors: How to De-Stress, Re-Energize, and Re-Balance Your Life by Alan Zimmerman TRANSCRIPT: Welcome to the Smith Publicity, All Things Book Marketing podcast. The best tips, insights, and advice from the best in the publishing industry. Dan Smith: Hi, this is Dan Smith, and […]

5 tips on business book marketing practices by Smith Publicity Inc

5 Business Book Marketing Tips

VIDEO TRANSCRIPT: Hi, I’m Marissa Eigenbrood, vice president of Smith Publicity, and I’m here today to talk about five tips for business authors to maximize your publicity and focus on your marketing efforts. First of all, we have here, number one, your network. Don’t be afraid to tap into your network. I like to say […]

Hiring a Book Publicist is Scary, But You Probably Still Need One

From Questionable and Mixed Metrics to No Guarantees and Misconceptions: Hiring a Book Publicist is Scary, But You Probably Still Need One

Why would anyone hire a firm to fulfill a service when there are: No guarantees of any results Achieving a positive ROI is challenging Measurement metrics vary based on opinion This is the reality of book promotion. Aside from these facts, let’s toss in some common misconceptions about book publicists. Some authors look at book […]