Business Authors and Experts Shine at Thinkers50: Key Takeaways for Authors

Sandy Poirier Smith, CEO, Smith Publicity In early November, my wonderful colleague Marissa Eigenbrood and I had the honor to attend the Thinkers50 Awards Gala two-day event in the stunning Guildhall in London. Thinkers50, dubbed “The Oscars of management thinking” by the Financial Times, recognizes experts from all over the world who are shaping leading […]

Sharing Our Gratitude: Smith Publicity Donates to Support Author Voices

Giving back has long been part of the fabric of Smith Publicity. As we’ve grown and evolved over the years, so have the ways we’ve given to our community – both near and far. This year, to show thanks for our incredible authors and their dedication to sharing their voices with the world, we are […]

New Podcast Episode: Why Now Is a Great Time to Be an Author with Dawn Montefusco

Have you been dreaming of writing a book? Well, you’ve come to the right place, because we’re discussing why now is the absolute best time to be an author with transformational writing coach Dawn Motefusco. The publishing world is changing rapidly, and Dawn believes there is no better time to finally make the dream of […]

New Podcast Episode: Email Marketing with Matt Treacey

In this episode of All Things Book Marketing, we learn all about what email marketing is and how authors can master it from expert Matt Treacey. If you’ve ever wondered why there’s so much buzz around the term “email marketing” and if it’s something you should be utilizing (and how you can utilize it the […]

Literary Law 101 – Book Marketing Webinar

Learn About Literary Law for Authors Need to learn more about the complex topic of literary law? If yes, consider attending Smith Publicity’s free webinar, Literary Law 101: What Authors Should Know About Contracts, Copyright, AI, and more, on November 8, 2023 at 2 p.m. (EST). If you can’t attend the live session, it will […]

New Podcast Episode: Content Marketing to Sell Books with Melanie Herschorn

Most authors know that marketing is an important part of getting their book into the world, and getting readers excited to pick it up. But what many authors don’t know is that there are multiple types of marketing, with content marketing being one of them.  In the latest episode of All Things Book Marketing, book […]

The Three Truths of Book Design

By George Stevens, of G Sharp Design, LLC It’s common for authors to be anxious about how their manuscript will transform into a beautifully jacketed and typeset book. What should be on the cover? What’s the best color scheme for my market? What typeface and point size should be used for the book’s text? The […]

Author Newsletters: Open Book with Joelle Speranza

Authors often know that newsletters are important, but might not know why they are such a useful part of their platform. In the latest episode of All Things Book Marketing, we were joined by Smith Publicity publicist Joelle Speranza as she shared her insights about and tips for author newsletters, from why every author should […]

New Podcast Episode: Online Reputation and Wikipedia for Authors with Josh Greene

The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online […]

Thinking About Hiring a Ghostwriter for Your Book? Read This First

By Marie Hasty Ghostwriting is a shadowy little industry, but if you’ve been wanting to publish a book for your business, you might be curious about it. Some experts estimate that more than 60% of the nonfiction titles at your nearest bookstore were ghostwritten. Celebrity memoirs, business books, and even novels by your favorite authors […]