In book publicity, it’s tempting to sit back and wait for publicity to “do its thing.” After all, your book has been featured in newspapers and magazines, you’ve been interviewed countless times on radio programs, appeared on TV, and even enjoyed some glowing published reviews. Now, you might think, it’s time to sit back and […]
-- 6 Tips to Maximize Media Exposure
Level Up! How to Kick Your Business Book Launch into High Gear with the Help of Your Network By Marissa Eigenbrood, Vice President “Alone, we can do so little; together, we can do so much.” – Helen Keller Most of us have been told since we were college students or young professionals that networking is […]
Today, writers have a plethora of online resources to help further them in their journey to a successful writing career. Because there are so many websites out there, it can be challenging trying to figure out the best ones.
Social Media Tips and Tricks from Publisher’s Weekly Webinar for Social Media Marketing and Content Strategy for Books By Lindsey Brodowski If social media apps were Senior Superlatives, Facebook would win most popular, Twitter would win Class Clown, and Instagram would win Most Artistic. None of these are bad titles to claim, but all are […]
3 Key Publicity Tips for Nonfiction Books By Mike Onorato Vice President, Publicity at Smith Publicity Distinguishing your book from the thousands of other titles available in the marketplace can be the biggest challenge for an author. More competition, more media outlets and a news cycle that seems to change by the second makes the […]
By Mike Onorato Vice President, Publicity at Smith Publicity Young Adult publishing has been trying to find its footing – and a home – recently. A 2015 Nielsen study found that 80% of YA readers are adults purchasing the books for themselves. This has led to a change in the subject matter, with more mature […]
“All Things Book Marketing” Podcast Veteran business book publicist Kristi Hughes shares insights, tips, and strategies for marketing business books, and explains how to leverage media coverage to build your brand, attract clients and secure speaking engagements. Essential book publicity and book marketing advice for any business book author!
When you get to the marketing/promotion stage, how do you make your self-help book stand out in such a crowded space?
We hope to see many of you there for another fantastic year as we join forces, as BookExpo’s site says, to continuously evolve “the business of book culture” together. Please reach out to our team in advance if you’d like to schedule some time to meet or stop by our booth #1729.
Smith Publicity has announced the winner of their 2019 book marketing scholarship. Addie Harpold of Oak Point, TX has been awarded $1,000, which will be applied to tuition costs at Texas Tech University where Harpold will attend in the fall of 2019 as a freshman. “We offer this scholarship every year to a high school […]