“All Things Book Marketing” Podcast Veteran business book publicist Kristi Hughes shares insights, tips, and strategies for marketing business books, and explains how to leverage media coverage to build your brand, attract clients and secure speaking engagements. Essential book publicity and book marketing advice for any business book author!
When you get to the marketing/promotion stage, how do you make your self-help book stand out in such a crowded space?
We hope to see many of you there for another fantastic year as we join forces, as BookExpo’s site says, to continuously evolve “the business of book culture” together. Please reach out to our team in advance if you’d like to schedule some time to meet or stop by our booth #1729.
Smith Publicity has announced the winner of their 2019 book marketing scholarship. Addie Harpold of Oak Point, TX has been awarded $1,000, which will be applied to tuition costs at Texas Tech University where Harpold will attend in the fall of 2019 as a freshman. “We offer this scholarship every year to a high school […]
By: Michela DellaMonica, Publicity Manager My first experience working on a national book launch was for one of Rachael Ray’s 20+ cookbooks. My first day on the job was working a packed house at Barnes and Noble Union Square for her book launch signing. A few months later, I’m working on the launch of Tyra […]
Check out the latest “All Things Book Marketing” podcast episode with Janet Shapiro, a Senior Publicist and Publicity Team Manager at Smith Publicity. Janet talks with Dan Smith and provides great insights and book marketing advice for authors in the wellness and self-help genres.
“Smart book marketing means adapting to industry changes, and ideally staying ahead of these changes,” says Smith Publicity CEO Dan Smith. “Our service offerings are always evolving because the media landscape is always evolving.” Overview of Smith Publicity Services –Three Month Comprehensive Campaign The three month retainer based book publicity campaign is the most extensive […]
Writing a book should be the hard part. But what comes next is a little trickier. It’s time to find a public relations firm, which can be a very difficult decision. Publicity campaigns have no guarantees, but when they are successful, your book could gain more attention than you could have ever imagined. So how […]
Publishers and authors cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Building strong relationships with the media requires relentless outreach and compelling storytelling directed at the desired book buying audience. Great publicity for any book must be earned. What is the value of earned publicity and getting your book out there? This is […]
Additional ways to promote your book.