5 Ways to Make a Book Cover Stand Out

You CAN Judge a Book by Its Cover — Make Yours Stand Out By Gwyn Flowers, GKS Creative In these modern times, the old adage “Don’t judge a book by its cover” is rarely followed. What makes a consumer click or move on? In today’s war of thumbnail covers, get noticed by using core visual […]

“All Things Book Marketing Podcast” – Morgan James Publishing: How They Are Changing Publishing – Part 2

In part two of our Morgan James podcast episode, we speak with Bethany Marshall. Bethany has played an integral role in the success of Morgan James Publishing, working closely with the company since 2008. An entrepreneur at heart, Bethany has worked with thousands of authors, and is passionate about working with authors who have a powerful message […]

“All Things Book Marketing” Podcast – Morgan James Publishing: How They are Changing Publishing – Part 1

In this edition we talk with David Hancock, founder of Morgan James Publishing. Hancock is a Wall Street Journal, USA Today bestselling author. NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing. As founder of Morgan James Publishing, he was selected for Fast Company magazine’s Fast 50 for his leadership, […]

Smith Publicity Announces 2020 Book Marketing Scholarship Winner

Smith Publicity recently announced that Jami Govaerts of Florida International University was selected as the winner of its 2020 Book Marketing Scholarship. Govaerts was one of more than 200 applicants. The $1,000 academic scholarship is based on a 1,500-word essay examining persuasive writing, a core component of book marketing and publicity. A group of Smith […]

SEO for author websites is important for getting on the first page of the search results.

Using SEO as Part of Your Author Marketing Strategy

by Jeniffer Thompson, Monkey C Media Did you recently write a book that you’re super excited about but find that your sales numbers are a bit lackluster and disappointing? Or maybe you have a blog, and it’s just not getting the traffic you want? Well, there’s something you can do about it. Among the most […]

social media for author promotion and book marketing.

Building Your Brand Via Instagram: 10 Ways to Optimize Your Page

by Joelle Speranza of Smith Publicity Writing and publishing a book is just the beginning of an author’s journey; promoting the book is more than half the battle. Something you may not realize as an author is that YOU are a brand. Selling your book isn’t just about sharing an Amazon link; it’s about building […]

Why Authors Need Book Publicists

COVID-19 Lessons and the Future of Publishing

In this episode, we talk with Trena White about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing. Trena is the co-founder and principal of Page Two, an award-winning publisher of brilliant non-fiction books by entrepreneurs, subject matter experts, and organizations. She has worked in book […]

All things Book Marketing Podcast on new and emerging technology for authors

“All Things Book Marketing” Podcast: New and Emerging Alternative Publishing Routes

On this episode, we talk to Lee Constantine, co-founder of Publishizer, a book publishing startup and literary agency. In a must-listen discussion for all authors, we discuss his company’s unique services, alternative routes for publishing, how technology can change the publishing industry and what effect COVID-19 will have on the future of the industry. Publishizer […]

For example, here is an author who is proud to share with her readers how well her book is doing.

How Authors Can Use Twitter to Connect with Readers

Twitter is Excellent for Book and Author Promotion By Michela Della-Monica Twitter is a great tool for helping authors build and interact with a loyal, enthusiastic following. When used effectively, Twitter can help authors expand their reach and boost engagement. Before jumping into the fray, it’s important to know the basics and establish a following. […]