Using Media Databases to Forge Valuable Media Relationships

Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will explore a variety of industry-related topics: from the evolution of self-publishing, to the explosion of podcasts, to social media and how it’s changed book marketing, and much more. Each month, we will discuss how different […]

Writer’s Block? How to Find the Right Words to Reach the Right Audience

By Kelly Irving As I sat down to write this, that blasted cursor kept blinking at me. Blink. Blink. It went. Blink. Blink. If you’ve ever tried to write something, anything, (let alone a book) then I’m sure you can relate. Writer’s block – aka, our ability to stare at a blank screen or document, […]

Using data to market books, book promotion service.

The Evolution of Blogs and Their Impact on Book Publicity

Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will explore a variety of industry-related topics: from the evolution of self-publishing to the explosion of podcasts to social media and how it’s changed book marketing, and much more. Each month, we will discuss how different […]

Authors: It’s Time to Create and Promote Your Own Podcast! Expert Traci DeForge Explains How to Do It

Traci DeForge, one of the leading experts on podcast creation, promotion and marketing, explains how authors can develop podcasts to sell books, establish their expert brand and create revenue streams. She discusses how podcasts can be a powerful addition to an author’s book marketing arsenals and maximize all of their book publicity efforts. Traci, founder […]

2021 Publishing Industry and Book Marketing Trends, 2022 Insights for Authors

By Betsy Jackson As we kick off the new year and enter our 25th year in the business of making authors and their books newsworthy, we would like share publishing and book marketing trends that impact authors, 2021 Smith Publicity highlights, and our insights into the book marketing landscape in 2022. Book Industry Trends: Impact […]

Content Marketing: The Vehicle that Drives Book Sales and More

By Melanie Herschorn The not-so-secret step to getting your book into the hands of your ideal reader is to develop a content marketing plan that not only gets eyes on your book but also positions you as the go-to expert in your field. Why strive to become a thought leader? When you step into thought […]

Podcast Episode: How Authors Can Become In-Demand Speakers

Public Speaking for Authors with Renowned  Speaker and Trainer Michael Port Developing polished public speaking skills is a tremendous asset, given the central role authors play in book marketing and promotion. They can also help raise your personal visibility and potentially let you earn lucrative expert speaking fees. In this episode of Smith Publicity’s “All […]

Developing your author brand in 2022, a webinar on how to establish your author brand and come up with a book marketing strategy.

New Book Marketing Webinar Series from Smith Publicity

“Developing Your Author Brand” is the First on the 2022 Schedule We’re kicking off 2022 by announcing a six-session book marketing webinar series. It’s part of Smith Publicity’s commitment to making helpful book marketing services and publicity knowledge available online to authors, publishers, and others involved in our field. The webinars will be offered at […]

The Evolution of Self-Publishing: From Vanity Presses and Self-Publishers to Hybrid Publishing

Welcome to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will explore a variety of industry-related topics: from the evolution of self-publishing to the explosion of podcasts, to social media and how it’s changed book marketing, and much more. Each month, we will discuss how different innovations […]

Tiffany Hawk, author coach.

Podcast Episode: Working With a Writing and Publishing Mentor

How Authors Can “Go Pro” – Writing Coach and Mentor Tiffany Hawk Tiffany Hawk is a traditionally published author and writing coach who helps aspiring writers “go pro” to become authors. Her clients have finished writing their books, landed agents, won awards, self-published their work, or become traditionally published authors with well-known New York City-based […]