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7 Killer Ideas for Non-Fiction Writers

Today, writers have a plethora of online resources to help further them in their journey to a successful writing career. Because there are so many websites out there, it can be challenging trying to figure out the best ones.

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Social Media Tips and Tricks

Social Media Tips and Tricks from Publisher’s Weekly Webinar for Social Media Marketing and Content Strategy for Books [caption id="attachment_9497" align="alignright" width="351"] Smith Publicity explains new social media tricks for new authors[/caption] By Lindsey Brodowski If social media apps were Senior Superlatives, Facebook would win most popular, Twitter would win Class Clown, and Instagram would…
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3 Key Publicity Tips for Nonfiction Books

3 Key Publicity Tips for Nonfiction Books  [caption id="attachment_5854" align="alignright" width="221"] Smith Publicity explains 3 key tips for non-fiction books.[/caption] By Mike Onorato Vice President, Publicity at Smith Publicity Distinguishing your book from the thousands of other titles available in the marketplace can be the biggest challenge for an author.  More competition, more media outlets…
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Latest News in YA Book Promotion

By Mike Onorato Vice President, Publicity at Smith Publicity Young Adult publishing has been trying to find its footing – and a home - recently.  A 2015 Nielsen study found that 80% of YA readers are adults purchasing the books for themselves. This has led to a change in the subject matter, with more mature…
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Fiction Versus Non-Fiction Book Marketing

Strategies, tactics, pitches, outreach methods ... there are many differences between how Smith Publicity markets fiction and non-fiction books. Here's a helpful infographic that summarizes the primary differences. https://www.canva.com/design/DACjk6GwBcE/view
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New Podcast Episode: Business Book Marketing- with Publicist Kristi Hughes

"All Things Book Marketing" Podcast Veteran business book publicist Kristi Hughes shares insights, tips, and strategies for marketing business books, and explains how to leverage media coverage to build your brand, attract clients and secure speaking engagements. Essential book publicity and book marketing advice for any business book author! [spreaker type=player resource="episode_id=17724883" theme="light" autoplay="false" playlist="false"…
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Sandy Smith Featured in Philadelphia Inquirer

Anyone who has been to the Smith Publicity office in Cherry Hill, NJ knows we have a blended office layout style. We combine large open areas where multiple people work with a number of individual offices. It's worked well for us, but office layout style and open offices remain an interesting topic. Smith Publicity president…
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Smith Publicity Book Marketing Campaign Secures Extensive National Media Coverage – Four National TV Interviews and Cover Story in People Magazine

Smith Publicity recently wrapped up a book marketing campaign for Kerri Rawson’s book, A Serial Killer’s Daughter: My Story of Faith, Love and Overcoming. Rawson’s intriguing book details her experience, and recovery, of being raised by the infamous BTK serial killer. Media coverage for Rawson and her book included interviews on television programs including: Dr.…
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