Why Authors Need Book Publicists

A Hybrid Publisher’s Perspective on Why Authors Need Book Publicists

by Trena White Co-founder and principal of Page Two As a busy hybrid publisher of brilliant non-fiction, we work with a wide range of clients—some are well-known authorities in their field, others are just beginning to make a name for themselves. Many come into our first meetings declaring they want a bestseller.  Of course, we […]

How to get author speaking opportunities on the radio and television. Author tips for radio interviews and television appearances.

New Podcast Episode: 1999 to 2019 – What’s Changed in Book Marketing?

In the latest episode of the “All Things Book Marketing” podcast, Dan Smith and Vice President of Publicity Services Mike Onorato discuss the changes in book marketing from 1999 to 2019. Here’s a look at just some of the topics they discuss. Like many service industries, book marketing and book publicity have changed substantially in […]

The Book Tour: Relic or Still Valuable Author Marketing Tool?

The classic, traditional book tour certainly isn’t as popular as it once was in book promotion. Years ago, many more authors set up, or had their book publicists set up, multi-city tours across large swaths of the country. Not so much anymore. There are likely a few reasons. Due to the incredible number of books published […]

Start with targeting what fans of your book like, and work out your marketing plan from there.

9 Book Promotion Ideas – Don’t Forget Your Fans!

For fiction authors as well as  authors of humor or very niche topic non-fiction books, engaging fans and maintaining relationships is key. First, you must build your author fan base by collecting names and email addresses from your website. To do this, you need to give something to get something. People won’t give their email […]

7 mistakes commonly made in book marketing

Smith Publicity Identifies the “Seven Deadly Sins of Book Marketing”

by Dan Smith Most authors take the time to educate themselves about the book marketing process and go into campaigns understanding key elements of what book publicists do, how they do it, and how the process works. On the other hand, based on observations of over 3,500 book publicity campaigns Smith Publicity has implemented, we’ve […]

A bookbaby self-published author reviews Smith Publicity

BookBaby Author Praises Smith Publicity Consulting Services

Read a great post on the BookBaby blog that discusses the excellent work of publicist Emma Boyer through the book publicity consulting services Smith Publicity provides BookBaby authors. Click here to read the post. Check out BookBaby’s marketing services here.

5 muths about book marketing.

5 Myths of Book Publicity

by Dan Smith Did you know … Any author can do publicity on their own. Book publicists will take your money and get the same kind of results you would get on your own. Book publicity really never sparks book sales Book publicists are fast-talking BS artists. Actually, the real “did you know” is that […]

Self-published authors looking to promote their book with Smith Publicity

New Podcast Episode:
What Do Book Publicists Really Do?

A Day in the Life With Michela DellaMonica Ever wonder what a book publicist really does? How do Smith Publicity book publicists  make amazing things happen for our authors? Dan Smith speaks with Publicity Team Manager and star book publicist Michela DellaMonica in a wide ranging discussion covering topics including: * How publicists pitch media, […]

Questions to ask when hiring a book publicity firm.

Hiring a Book Publicity Firm?
4 Important Things to Consider

Yes, we think Smith Publicity is a great book promotion firm, but we also know there are other good firms out there. There are many, many things to consider when hiring a book publicity firm or solo publicist to promote your book. In this post will give three of the most important ones. Personality: This […]

author publicity tips for interviews on radio and television

Broadcast Interview Tips for Authors

 Smith Publicity, the leading book marketing and book promotion agency in the publishing industry, secures many hundreds of radio and TV interviews for authors every year. Understanding the most effective ways to communicate key messages as well as knowing what to avoid in interviews is essential for authors in the midst of book marketing and […]