A pile of books that were marketed by Smith Publicity.

Publishing a Book in 2021? Here are Your Options

by Brian Cliffen, Senior Digital Marketing Specialist at FriesenPress While writing a marketable manuscript still requires countless hours of dedicated time spent in the chair, the path to getting that manuscript published has undergone massive changes in the last 12 years or so. There are many factors affecting this shift, but for our purposes here we’ll […]

What do literary agents do? What are the ways that a literary agent works with book publicists such as Smith Publicity.

How a Literary Agent Can Help Set Your Book Apart

When an author sets out to write a book, there are many things they need to consider and avenues to choose from when it comes to almost every part of the process: writing, editing, publishing, promoting, and beyond. Two questions many authors ask themselves at some point is do I need, or how to find […]

New Podcast Episode: Brian Jud Discusses Special & Bulk Book Sales & Marketing

Listen to “All Things Book Marketing” podcast host Miki Onorato speak with Brian Jud, author, book-marketing consultant, speaker, seminar leader and president of Premium Book Company discuss special sales, bookstore sales, bulk sales and how to get your book in front of key buyers. Brian Jud is an author, book-marketing consultant, speaker, seminar leader and […]

New “All Things Book Marketing” Podcast Episode: How an Author Successfuly Spearheaded Her Marketing

——- In this episode, we talk with author Farzana Doctor how she employed social media initiatives for her book launch, managed virtual book events and spearheaded her own marketing. We also discuss how authors can approach social media, best practices and pitfalls to avoid. Mike Onorato: ello, and welcome to another edition of the All […]

Get to Know… Erin MacDonald-Birnbaum – Senior Publicist and Director of Publicity Strategy 

It’s no secret that the public relations industry can be a grueling one. In fact, public relations execs are frequently included in lists of “most stressful jobs,” and for good reason: deadlines, media relations, public interaction and more can take their toll. One of the things that sets Smith Publicity apart from other agencies, and […]

4 Common Book Marketing Mistakes Authors Make

Writing a book is a huge accomplishment. Getting that book published is an even bigger achievement! It’s tempting to look at your pub date as the finish line, but consider this: did you write your book for it simply to exist, or do you want people to actually read it? We’re guessing the latter! That’s […]

Author Branding is the Key to Successful Book Marketing

By Jeniffer Thompson, Monkey C Media  Personal branding is not a revolutionary concept, but it’s relatively new to authors. A personal brand will establish your authority, improve your online visibility, and solidify your reputation as a known quantity. Here’s a little secret, most entrepreneurs and authors promote their books and services, but they fail to […]

5 Book Marketing Predictions for 2021

As we roll into 2021, hoping that the dark days of 2020 will be behind us soon, we’ve witnessed many changes, some a result of ongoing trends changing the media landscape, and others a direct result of the pandemic. Here are some predictions for 2021 that directly affect book publicity: Podcasts will continue to grow […]

Why Should I Hire a Book Publicist? Weighing self-promotion versus hiring a book publicists to do the book publicity campaign for you. Not all literary publicists and book publicists are alike.

Should I Hire a Book Publicist? — Or do it myself?

Hiring Book Publicists: Facts and Misconceptions “Should I hire a book publicist?” is a question many authors and publishers ask themselves as they are planning the launch of a book. It’s a crucial decision in the process of deciding how to market your book and one that can have significant ramifications in the short and […]

Podcasts Are Booming! Promoting Your Book With Podcasts in 2021 and Beyond

It’s hard to believe that the first podcast was recorded close to two decades ago. Especially in the past five years, podcasts have become a key part of our media outreach efforts to promote authors and books. There are currently 850,000 active podcasts, 30,000,000 episodes, and over half of the population of the United States […]