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Are Book Coaches Expensive?

Similar to book marketing and book publicity, some authors are surprised at the cost to employ the services of a publicity agency. Some believe are services should be very low-cost; that book promotion really isn't worth paying a lot for. Other authors feel book marketing isn't even necessary, and that somehow people will magically find…
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A Thank You to Some Recent Smith Publicity Clients!

We always appreciate our clients expressing their thoughts on their experience with Smith Publicity. Our book marketing campaigns produce outstanding results the vast majority of the time, and our clients know it's due to hard work and a genuine passion for making good things happen. Here's a shout out and thank you to some recent…
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3 Platform-Building Book Marketing tactics

Develop Your Book Marketing & Publicity Plan:     It shouldn’t come as a surprise to hear that writing a book is no longer newsworthy. Thousands of new books release each week and now, more than ever before, it’s crucial that authors establish their book publicity platform and set a clear path to marketing their…
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3 Ways to Promote Your Children’s Book and Crush the Competition

Finding the right media platform to tell your book’s story is an important part of getting the word out. In the YA and children’s book space, it’s all about blogs. This influential community of media are vital in YA book promotion and can help spread the word to both mass and niche audiences. But just…
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Understanding Book Marketing and Advertising: Credibility vs. Control

Book marketing and publicity is sometimes confused with advertising. The short answer is that publicity is earned coverage and advertising is paid coverage. .Book publicity and advertising are both tools to create awareness about a book and author. Most of us know advertising because we see or hear it everywhere: TV, radio, billboards, newspapers, magazines and increasingly,…
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Check Out BookBaby Marketing Services

Smith Publicity has enjoyed a long relationship with BookBaby, (they also happen to be our geographic neighbor – one town over from Cherry Hill!) a full-service self-publishing company. We love BookBaby because they truly focus on customer service. They are not about expensive upsells like some other self-publishing companies, and you can actually get someone…
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Using Social Media to Augment Book Marketing Campaigns

Social media is everywhere and has affected virtually every industry. From advertising and branding to consumer reviews and viral videos, the impact of social media can’t be overstated. It’s no different with book marketing. Authors are all over platforms; from Facebook and Twitter to Instagram and LinkedIn. Some experts tell authors social media is for…
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