New Podcast Episode: Content Marketing to Sell Books with Melanie Herschorn
Most authors know that marketing is an important part of getting their book into the world, and getting readers excited to pick it up. But what many authors don’t know is that there are multiple types of marketing, with content marketing being one of them. In the latest episode of All Things Book Marketing, book […]
The Three Truths of Book Design
By George Stevens, of G Sharp Design, LLC It’s common for authors to be anxious about how their manuscript will transform into a beautifully jacketed and typeset book. What should be on the cover? What’s the best color scheme for my market? What typeface and point size should be used for the book’s text? The […]
Author Newsletters: Open Book with Joelle Speranza
Authors often know that newsletters are important, but might not know why they are such a useful part of their platform. In the latest episode of All Things Book Marketing, we were joined by Smith Publicity publicist Joelle Speranza as she shared her insights about and tips for author newsletters, from why every author should […]
New Podcast Episode: Online Reputation and Wikipedia for Authors with Josh Greene
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online […]
Thinking About Hiring a Ghostwriter for Your Book? Read This First
By Marie Hasty Ghostwriting is a shadowy little industry, but if you’ve been wanting to publish a book for your business, you might be curious about it. Some experts estimate that more than 60% of the nonfiction titles at your nearest bookstore were ghostwritten. Celebrity memoirs, business books, and even novels by your favorite authors […]
In-House Publishing VS. Agency Model: Open Book with Business Development Associate Nickcole Watkins
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! Our Open Book series was established in 2022 and features interviews with Smith Publicity team members. In this open book episode, Smith Publicity’s Business Development Associate […]
New Podcast Episode: Hybrid Publishing 101 with Anne MacDonald
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what is it? On the latest […]
The Anatomy of a Successful Book Cover
Written by FriesenPress In the current publishing landscape, a book cover’s highest priority is marketing. It’s your first impression on a reader and — with online media trending shorter and moving quicker (i.e., TikTok) — you only have mere seconds to catch your potential reader’s attention. Your book cover is a key part of your […]
How to Launch a Book Successfully – Book Marketing Webinar
Expert Book Marketers Discuss Effective Book Launches Need to learn more about how to launch a book successfully? If yes, the latest webinar in our series is perfect for you. You can attend for free anywhere you have an internet connection. The live session of “Prepare to Launch: Key Steps to Ensure a Smooth and […]
Special BONUS Podcast Episode: The USA Today Bestseller List Is Back! with the Novel Neighbor’s Holland Saltsman
The All Things Book Marketing podcast is a popular biweekly show featuring book marketing and publicity tips from the top voices in the publishing industry. Be sure to subscribe so you never miss a new episode! In this special BONUS episode of All Things Book Marketing, host Olivia McCoy speaks with the Owner of The Novel Neighbor, an independent (bookstore) and Founder […]