The Smith Publicity Blog

Marketing your book requires a strategic approach that combines traditional publicity with modern digital tactics. Here’s what every author should know.

Start Before Publication

The best book marketing campaigns begin 6-12 months before your publication date. This gives you time to:

• Build your author platform and online presence
• Generate pre-publication reviews
• Create buzz through advance reader copies (ARCs)
• Develop relationships with media contacts

Leverage Multiple Channels

Don’t put all your eggs in one basket. Effective book marketing uses a combination of:

• Traditional media (TV, radio, print)
• Podcast interviews
• Social media engagement
• Email newsletters
• Speaking engagements
• Book events and signings