Clients, Women Leaders, & Big Ideas: Thinkers50 London 2025
Marissa Eigenbrood and Sandy Smith attended the Thinkers50 London Summit & Awards Gala 2025 again this past November. Thinkers50 is the world’s most trusted resource for identifying, ranking, and sharing the leading management ideas of our time. At the summit, they had the honor of celebrating Smith Publicity clients’ incredible achievements while drawing inspiration from […]
Visual Storytelling for Authors and Speakers
In the ever-evolving landscape of book marketing, visual storytelling has emerged as a crucial component for authors and speakers seeking to establish a compelling brand presence. In a recent episode of the All Things Book Marketing podcast, Marissa Eigenbrood, President and Partner of Smith Publicity, sat down with John DeMato, a renowned visual storytelling strategist […]
Crafting Genuine Connections and Building Thought Leadership on LinkedIn
Welcome to an exclusive behind-the-scenes look at a recent episode of the “All Things Book Marketing” podcast, where host Marissa Eigenbrood, President of Smith Publicity, sat down with Owen Sammarone, the innovative founder of Unleash the Knowledge. Owen’s agency specializes in personal branding and ghostwriting, helping founders, executives, and authors increase their influence on LinkedIn. […]
Dressing the Part With Kate Breen: The Power of Personal Style in Thought Leadership
In the ever-evolving world of thought leadership, personal branding is more crucial than ever. As Sandy Smith, CEO of Smith Publicity highlights in the latest episode of “All Things Book Marketing,” visual presence can drive remarkable results. Today, we explore how guest Kate Breen, the owner of Get Dressed Go, and a top-ranking personal stylist […]
How BISAC Codes Increase Your Book’s Visibility
By Astra Crompton, FriesenPress Metadata is a series of keywords and codes embedded in an online listing that allows search engines to efficiently search and sort results. This type of information is easy for writers and publishers to overlook because it acts invisibly behind the scenes — but it matters. Retailers (both online and brick-and-mortar […]
From Kitchen to Bookshelf: The Changing Recipe for Cookbook Success
In a recent conversation with Sally Ekus , a senior literary agent at JVNLA, we delved into the dynamic world of culinary publishing. Sally, who leads the Ekus Group—a boutique division specializing in cookbook and lifestyle titles—shared her insights and expertise gained from navigating over 300 book deals. Here’s a closer look at our […]
The Growing Importance of Podcast Interviews: The Biggest Mistakes Authors Make—And How to Fix Them
Fall is one of the busiest seasons for authors—and for good reason. It’s prime time for book launches and media opportunities, including one of the most enduring and effective channels for author promotion: podcasts. Podcast interviews aren’t a “one-and-done” moment. What were are learning is that episodes often live online indefinitely, reaching new listeners months or […]
Allyship in Action: Lee Wind on Championing Inclusivity and Community in Publishing
On a recent episode of the podcast “All Things Book Marketing,” host Corinne Moulder, Vice President of Business Development at Smith Publicity, sat down with Lee Wind, the Chief Content Officer for the Independent Book Publishers Association (IBPA) and an esteemed author and advocate. Wind shared insights into his ongoing projects, including a groundbreaking program, […]
8 Tips for Self-Narrating a Great Audiobook
June is audiobook awareness month. Our friends at Friesen Press share insider tips to help authors create the best version of their audiobook. What if your book was not just read, but heard — your words and passion echoing in a fully fledged auditory experience. This is the magic of audiobooks, a continually growing medium […]
Mobilize Your Network When Launching a Book: Clarify the Ask
Launching a book is an exciting milestone, and mobilizing your network effectively can make all the difference—especially if book sales or pre-orders are a priority. Whether you’re aiming for bestseller status or simply want your book to reach as many readers as possible, your personal and professional network is one of your most valuable resources. […]