Children's Book Marketing
From a publicity perspective, the ideal children’s books have universal, newsworthy themes written by authors with an expertise in the topics explored in the book.
An experienced publicist creates press material about the author and book and pitch to media specializing in children’s, parenting, family, grandparent, and education interest, plus other topics relevant to the project and author’s background. A Smith publicist also provides publicity support for events or signings an author has scheduled. Book marketing campaigns for children’s books must be focused on media that caters to the buyers of these books–parents, guardians, etc., since most children do not buy books!
Our media reach includes print (magazine and newspaper), broadcast (television and radio) and online outlets in the author’s geographic markets as well as the United States, Canada, United Kingdom and/or select English-language media outlets worldwide.
Media coverage may include book listings/mentions/excerpts/reviews, feature stories and articles, trend pieces, author profiles, broadcast interviews, blog mentions, and byline and expert commentary opportunities. Here are some examples of our other book campaigns.
A notable children’s book Smith Publicity promoted is the New York Times best seller by comedian Jeff Foxworthy, Hide!!!