In the latest episode of the “All Things Book Marketing” podcast, Dan Smith and Vice President of Publicity Services Mike Onorato ...
Smith Publicity Fiction Book Marketing Services:
We Do What Many Other Firms Can't: Effectively Promote Fiction
Fiction is a genre many publicists avoid working with. The approach to fiction book marketing is very different from non-fiction book marketing. It requires strategic creativity, laser-focus on impactful media, reviewers and bloggers - and a thorough understanding of not just the fiction genre, but the many sub-genres.
Since 1997, Smith Publicity has promoted fiction books of every genre—from first time self-published titles to New York Times best sellers.
How readers discover new fiction books and e-books is constantly changing. Smith Publicity offers fiction book publicity services designed to help authors create awareness for their titles and build, or continue to build, their author brand.
You'll hear a lot about "discoverability." This is really just an industry way of saying that authors need to create as many effective ways as possible for readers to find and learn about a book. Discoverability is key to fiction publicity. In a very crowded publishing market with a record number of books being published each year, simply having your book listed on Amazon means little. Potential book buyers don't know your book is there. At Smith Publicity, we help readers discover your book through traditional publicity, book reviews and innovative author marketing services.
Our book marketing services carried out by seasoned fiction book publicists include a combination of strategic book publicity outreach to our established network of media contacts and book bloggers, with a consultation component in which we coach authors to develop meaningful author-led initiatives. This powerful combination allows authors to carry on with novel marketing and promotion efforts long after our time together has ended. Depending on your budget, we can get the ball rolling for you, or implement a comprehensive book publicity campaign. One way or another, we have cost-effective ways to help any fiction author.
We offer a range of book, e-book, and novel marketing services for fiction titles including:
- Fiction Consultation
- NetGalley Book Review Service (making your book available to 100,000+ librarians/bloggers)
- Focused Fiction Promotion Service—Four Weeks
- Comprehensive Fiction Promotion Service—Six Weeks or Two-Months
- Galley/advance reader copy support
Outreach: We reach out to various networks for potential print, broadcast, and online coverage and recommendations:
- Online outlets
- Book bloggers
We use an array of tools to create visibility for authors and their books, including:
- NetGalley book review service
- Local book signings
- Book blog tours
- Amazon Optimization and Amazon Top Reviewer
- Book trade shows
- Combined Book Exhibit program
Consultation to help authors with:
Book publicity—using the media to generate interest—is one part of helping readers discover a new fiction title. Author-led marketing initiatives are key to developing a strong, lasting brand.
We welcome the opportunity to learn more about you, your goals, and your work. If you've been told by other marketing agencies that your novel isn't well-suited for publicity, don't give up! Contact Smith Publicity to discuss a tailored plan for you and your book.
Learn more about why authors need publicity.