The book promotion services we provide at Smith Publicity are unmatched. We promote books and authors with unique promotional campaigns. Our work includes an array of promotion techniques for books that also help build your author brand. The strategic mix of tactics we employ is one-of-a-kind and derived from years of experience. We are the leaders in our field and win rave reviews from past clients. To date, our team has expertly promoted more than 3,500 books. If you’re running searches about how to promote a book, let us help with answers that can sell copies and earn you money.
The best promotion campaigns succeed because they are carefully developed for individual authors and titles. It means diving in and getting to know the work — we understand how to promote to both readers and media. Because thousands of new titles are released each year, the competition today is fierce. Even voracious readers can feel overwhelmed by the sheer volume of choices. Making sure they discover your work is our number one priority. It is why highly effective book promotions need to be unique and creative.
Promoting Books Successfully Requires an Array of Tactics:
Media outreach – when media write or broadcast stories about your work, it confers credibility and sparks readers’ interest in discovering more
Social media visibility – posting content that attracts followers and allows you as an author to communicate with readers is priceless; it builds word-of-mouth for your work
Signings, appearances, events – meeting people and getting your story out is highly effective; if you have an opportunity to make a complete presentation, even better; holding events at locations with relevance makes them memorable and newsworthy
Author brand cultivation– people often become interested in what authors write because of interest in the authors themselves; when you do well in appearances and interviews, you build relationships that spark interest and sales
Video promotion–going a step beyond trailers, author appearances in short videos posted to a YouTube channel arean excellent way to reach readers who are interested in your topic
Visibility on GoodReads– being present and visible on GoodReads and similar sites can help introduce you to readers and lead to discovery of your work; it takes time to maintain profiles and pages, but it always is worth the investment
Trade shows and expos – getting out and meeting people in-person is a great way to build relationships and interest; people like to read more from people they know
Paid book reviews – because reviews can be critical drivers of reader interest, making sure you have people publishing favorable opinions about your work can provide a boost
Promotion and Marketing Need to Support Each Other
Highly effective book promotional services include other marketing elements of critical importance, such as outreach to media. A book publicity campaign can begin several months before your release date with the use of Advance Review Copies (ARCS). These are sent to long-lead media (magazines) that need significant advance notice for their articles. For example, during August, some magazines are working on stories that will appear at holiday time. As the release date approaches, the media outreach is refocused to short-lead media – outlets such as radio and TV shows and newspapers that work more in real-time. A radio show producer, for example, can receive a pitch and want to set up an author interview for the next day.
Campaigns with media outreach are typically three months long, although, at Smith Publicity, we do offer shorter-duration services for some books. Authors need to understand that all media opportunities should be considered valuable. Even interviews on small shows or stories in local newspapers or niche newsletters can result in sales and lead to more significant opportunities. The fact is you can never know who is listening, watching, or reading something at any given time.
Social Media is an Increasingly Effective Promotional Tool
An author’s social media channels are excellent for means for developing and maintaining a fan base. It’s essential to not be overly promotional in posts and tweets; you need to have authentic engagement with people and provide interesting information. When you offer these, people will be drawn to your website, free chapter downloads, etc.
The days of the classic author book signing as a promotional vehicle are mostly over unless an author is a household name. To be well-attended and useful today, signings need to be actual events. It means authors give presentations, answer audience questions, and make the event as interactive as possible.
Author Branding is a Key Component of Book Marketing
In author brand cultivation, also known as personality cultivation and expert elevation, promoters position an author as an expert related to the topic of their work. Typically, the author is using media coverage to spark promotional opportunities for books. These include:
Speaking engagement inquiries
Presentation and workshop invitations
Videos are another excellent way for authors to connect with an fans; seeing someone rather than merely reading about them is compelling and persuasive. Therefore, video-sharing sites like YouTube can be especially useful tools to reach readers. It’s not hard for authors to produce relatively high-quality videos with little investment. Each one should be no more than two minutes in length and cover topics related to the book. They should be informational, not overly sales oriented. It may take time to build-up views and channel subscribers, but the videos also make popular content for social media.
Websites Specializing in Books are Inherently Promotional
Launched in 2007, Goodreads is the world’s largest website where readers can post book recommendations. The Goodreads mission is to help people find and share titles they love.Any author, anywhere in the world, can join the Goodreads Author Program for free. It allows published writers to claim a profile page to promote their book and engage with readers. Once verified, a profile includes the official Goodreads Author Badge, which can be used to tell fans to follow an author on Goodreads.
WritersWin.com provides another compelling promotional opportunity. The Where Writers Win author marketing services include author websites, video trailers, advice articles, and social media training. It also has a Winner’s Circle, an author resource market of curated influencers, with vetted reviewers by genre, live book clubs, writers’ conferences, and book festivals. Other offerings include writing competitions, bookstores, online tools, PR templates, videos, and more.
For over 85 years, The Combined Book Exhibit® (CBE) has been showcasing the work of individual authors at national and international book shows and expos. CBE is a unique, low-cost service for authors and publishers. Audiences at the shows and exhibitions include librarians, publishers, distributors, booksellers, and consumers. CBE’s service is an affordable way to reach these markets without needing to attend personally. It also offers author social media consultation services, book trailer production, autographing services at fairs, and assistance with international rights sales.
Last but Not Least, Paid Reviews
Paid book reviews are becoming increasingly popular. In today’s market, they often included as part of multi-faceted promotional campaigns. While frowned upon years ago, paid reviews have become a legitimate and respected resource for authors and publishers. While a review is paid for, reputable firms still present their honest, unbiased opinions. One of the most respected sources is BlueInk Review. While fee-based, all BlueInk reviews are honest appraisals written by professionals drawn from mainstream media outlets or well-known publishing houses. It offers a host of services, including articles with marketing and publicity tips, lists of essential writing resources, and much more.
If you’re looking for the best book promotion services, let Smith Publicity develop a promotional campaign for your book. We’ll explore and present all of the options, and help you achieve more book sales and author exposure. Contact us today and let Smith Publicity provide help with one of our unique promotional campaigns for books.