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You’ve made a book trailer – now what?

Book trailers can be a fantastic marketing tool to showcase your book. They are most popular for genre fiction such as romance, historical fiction, young adult fiction, thrillers and mysteries, fantasy and sci-fi or books that contain a visual element like photography or coffee table books. But they can be a useful tool or piece of content for a wide variety of books.

Not only are they a fun way to jazz up your website, social media and other aspects of your online presence; a good book trailer can grab a reader’s attention, and get media interested. Having a book trailer in your arsenal of content you can offer to bloggers or other online media, particularly for a blog tour, can increase the success of book publicity efforts.

So, how can you make sure your book trailer is working for your book marketing strategy? Here's a list of ways to use a book trailer.

  • Pitch the press coverage of a “book trailer release” or “exclusive first look” at your book trailer - this is a great way to kick off a blog tour!
  • When coming up with collateral you can offer bloggers  they can use right away - a giveaway, a guest post, a Q&A, or an excerpt - a book trailer can be another piece of content you have at the ready.
  • Send out a dedicated email to your newsletter subscribers about the book trailer release, make it a fun event and ask them to share on social media.
  • Post it on:
    • Your website
    • Your Amazon author page
    • Your Goodreads page
  • Share on social media - repeatedly, but not too often or in exactly the same way.
  • If your book is distributed to indie booksellers, Shelf Awareness has a “Book Trailer of the Day” feature to which you can submit your trailer.
  • Do outreach to BookTubers, book reviewers on YouTube, and ask them to link to your trailer when reviewing your book.
  • Include it in future queries to literary agents or publishers.

By Andrea Kiliany Thatcher, Book Publicist and Marketing Manager

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