Frequently Asked Questions About Book Publicity
Answers to some commonly asked questions about book publicity from the pros at Smith Publicity. We’re one of the leading book marketing firms in the world today. We provide a range of publicity and PR services to authors and publishers. Part of our online service to authors includes free basic information about book marketing and […]
Working with Your Local Library to Create Exposure for You and Your Book
From the June 2013 Smith Publicity Power Book Publicity Tips. Sign up here for newsletter. Many authors already have a relationship with the staff at their local libraries. Here are some tips to help you work with your local libraries to create a network of connections and potential readers for your book or ebook. Libraries […]
Virtual Book Tours: Promote a Book Without Leaving Home
Virtual book tours are one of the most significant ways the digital revolution has expanded the options for book publicity. Previously, an author’s only book tour option was to go in person — which meant significant time away from home, work, and the expense of extended travel. Now, promoting books with virtual tours has changed […]
Why Authors Still Need Professional Book Marketing Support
The digital revolution of self-publishing has empowered many self-published authors to promote their own books in creative, low-cost ways. Innovative eBook pricing programs, for example, enable an author to self-promote at virtually no cost. Likewise, social media has emerged as a viable and often effective way to build a personal brand and connect with potential […]
Don’t Make it Hard for People to Buy Your Book.
While every author wants to maximize book sales, they often become their own worst enemy by making it difficult for people to actually buy their books. The ideal scenario is to work with book marketing services to be sure that every possible opportunity is utilized. However, whether an author uses this type of service or […]
An Author’s Guide to Amazon: 7 Tools To Help Increase Book and Author “Discoverability”
When it comes to gaining exposure for your book, Amazon’s the place to be. As a published author, there’s a good chance that your book is already available on Amazon, and perhaps you’ve even created an author profile. If so, you’re off to a great start… but here are more tools offered by Amazon that are often overlooked […]
The Seven Deadly Sins of Book Marketing – UPDATED!
The competition for book publicity is fierce! More books than ever are being published, which means more authors than ever are reaching out to the media to get on radio and TV and in newspapers and magazines. In the self-publishing arena alone, the number of self-published books produced annually in the U.S. has nearly tripled, […]
Why Media Coverage is Essential to Author Marketing
There are various ways to implement an author marketing program, especially now with the wonders of the Internet and social media, etc. Blog reviews can start the launch of a book to bestseller status. Endorsements on Facebook from well-known people can spark huge sales. Blog tours are becoming more popular. For e-books, special programs from […]
Mike Albee and The Albee Agency Scam: Stealing Success and Preying Upon the Dreams of Authors
I never criticize other book marketing agency competitors, but in this case, I’m going to, because the “competitor” really isn’t one at all. I’ll get right to the point: Late last year, a publicity “agency” I had never heard of reared its ugly head. The Albee Agency, as it calls itself, headed by a mysterious […]
Authors: Know Your Book and Yourself for Better PR
Successful Book Publicity is Unique and Well Planned Highly successful book publicity campaigns are the result of creativity and good planning — and even more importantly, they need to be custom-tailored to a book and its author. Because no two books and writers are alike, the process needs to begin with audience and self-assessment. When […]