How an Editor Will Make You a Better Writer
Everyone knows what editors do…or do they? Most authors understand that editors find mistakes in a manuscript, but a good editor does a lot more than that! No matter how much a manuscript has been edited by the author or how flawless the author thinks the manuscript is, working with an editor is always worthwhile. […]
Social Media tips for Authors
After your book is published, it’s time to get all your hard work recognized. A great first step is hiring a book publicist to help your book marketing and book promotion efforts. Social media can also be a valuable tool in book marketing. Social Media is the quickest way to interact with fans as well […]
“GUARANTEE” The Most Controversial Word in Book Marketing
Authors unfamiliar with book marketing are often surprised when a publicist tells them that nothing is guaranteed when it comes media coverage and book sales. I understand why they’re surprised and disappointed. An author is going to pay for services but be promised nothing in terms of results? If I wasn’t in the industry, I’d probably be […]
There’s Never Been a Better Time to Be an Author
When I first walked into the Paperback Booksmith in 1981 looking for a job, I had no idea my life would center around bringing books to life. For 32 years I have put my heart and soul into words and images, made available in every conceivable form and function. Whether it was selling and marketing […]
Think Your Book Has What it Takes to Win an Award?
All of your effort and hard work could be noticed by applying for a book award. Book awards are great for book marketing and winning a book award could be the type of publicity and exposure your book needs to set it apart from others in your genre! There are many book awards out there […]
What Book Format Do Media Contacts Prefer: Print Or E-books?
I asked our team of publicists what types of books media contacts prefer, print or e-book. The answer is—it depends. Every day in our book marketing and pitching efforts, Smith Publicity publicists contact book reviewers, bloggers, book interest media, magazine and newspaper editors, television and radio producers and freelancers covering a wide range of topics. […]
Bestseller Breakdown: What It Takes to Become a Bestseller and Why It Does(n’t) Matter
Writers dream of plastering the words “Bestselling Author” next to their name on business cards, resumes, books, blog posts, photos, and virtually every other place their moniker appears. And they can’t be blamed—that phrase counts for a lot, especially for authors hoping to attract customers with a “national bestseller” banner on their cover. But what […]
How to Promote a Book on Social Media and Build a Loyal Following
How Building a Loyal Following on Social Media Can Help to Market a Book A loyal social media following can be integral to marketing your book. The trick is to get followers, engage them, and increase their interest levels in your book. If you do it correctly, they will share your work with all their […]
Frequently Asked Questions About Book Publicity
Answers to some commonly asked questions about book publicity from the pros at Smith Publicity. We’re one of the leading book marketing firms in the world today. We provide a range of publicity and PR services to authors and publishers. Part of our online service to authors includes free basic information about book marketing and […]
Working with Your Local Library to Create Exposure for You and Your Book
From the June 2013 Smith Publicity Power Book Publicity Tips. Sign up here for newsletter. Many authors already have a relationship with the staff at their local libraries. Here are some tips to help you work with your local libraries to create a network of connections and potential readers for your book or ebook. Libraries […]