How to Market a Self-Published Book. Marketing strategies from the pros.

How to Market a Nonfiction Book: Marketing Tips by Pros

Non-Fiction Books Are Media Friendly Non-fiction books are often ideal for marketing campaigns because they provide real-life information and are excellent content for media interviews and articles. From self-help topics to cooking, health and fitness, politics, history, business, travel, and many more, the media responds with interest to non-fiction titles when presented in a clear, […]

Proven results in promoting books for self-published authors on Amazon. Smith Publicity is a book marketing company for authors and books.

How Author Promotion Helps to Market Books

Author promotion is a crucial part of how to market your book. Even the most introverted authors must get out and promote to sell books. Standard promotional methods include feature stories in magazines and newspapers, interviews on radio shows, and appearances on TV. The more an author is in front of the public, the more […]

We work with literary agents. Help finding a literary agent to represent authors can be difficult. Here's some tips on what literary agencies are looking for.

How to Prepare a Book Marketing Campaign: 5 Things to Know Before Starting

What Do You Need to Publicize a Book? Every book and its author are one-of-a-kinds, and successful publicity campaigns must represent them uniquely. Yet, our professional book publicists know from experience that there are certain essentials. They are the building blocks of every successful book PR program, and authors and publishers need to keep them […]

Cover title of Smith Publicity's powerful and sometimes unusual book marketing tips and insights

DIY Tips for Book Marketing and Promotion

5 Tips to Promote Your Book to the Media If you’re about to set off on a DIY book marketing program, the five tips below can seriously improve the results. Book publicists often remind authors that they are 50-percent of a book promotion campaign. Therefore, your success in self-promoting your book to the media means […]

The London Book Fair (LBF), held April 10 through 12 in 2018, is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels.

How to Prepare for Book Trade Shows

Book Trade Show Preparation Tips for Authors Book trade shows can provide helpful networking and book promotion opportunities for authors. But you need to take show attendance seriously and arrive well prepared to get the maximum benefit. Just like any publicity opportunity, you’ll want to use a book trade show to meet others in the […]

On-air tips for authors to help them prepare for radio interviews.

Media Training for Authors: Preparing and Avoiding Pitfalls

How Media Training Helps Authors Before Interviews Knowing how to handle yourself well in an interview is crucial for authors because successful book publicity campaigns are built, but you must earn beneficial media relationships. Therefore, media training takes on outsized value for many first-time (and experienced) authors. When selected for an interview, an author must […]

What kind of return on investment can I get if I hire a book publicist? Sometimes you have to think about the best book publicity campaign first.

The 7 Deadly Sins of Book Promotion

Promote a Book for Success By Avoiding These Things Competitive doesn’t begin to describe today’s book market. The booming print, on-demand, and self-publishing industries, coupled with mainstream publishers, have flooded the market. Therefore, successfully promoting your book and avoiding common pitfalls is essential. With an infinite number of books and authors vying for attention from […]

The inside of a local bookstore can be the starting place for an author's newly found fame and fortune.

6 Ways to Promote a Children’s Book

The Best Ways to Promote a Children’s Book At Smith Publicity, we receive many calls from authors asking about how to promote a children’s book. There’s no doubt children’s titles require a somewhat different publicity approach, but it’s not necessarily more challenging. Like all book and author marketing campaigns, you need a well-thought-out plan and […]

Author websites need to present your book in an seo friendly way.

Author Websites for Book Marketing Need These Six Essentials

Websites for Book Publicity are Hubs of Information Author websites for book marketing can serve as the home base of a publicity campaign. As book publicists create awareness about books and their authors, sites must provide easily accessible details online for the media and book buyers. The best book and author websites need to include […]