15 Frequently Asked Questions About Book Marketing & Publicity
Learn More About the Role of PR in Book Marketing Book marketing and publicity are essential if you’ve recently written or published a book. Given the competition in the marketplace today, you need a well-planned PR campaign to help target readers find out about your book. Most often, a traditional media relations campaign combined with […]
Author Promotion in Book Marketing: A Key Publicity Technique
If you’ve recently published a book, then you may have searched the web looking for publicity services. Author promotion in book marketing is one of the core services along with media outreach, special events, author branding, and more. Creating a distinctive cover and generating book reviews are positive strategies and all play roles in marketing […]
Online Book Promotion Opportunities for Success
The Top 3 Online Book Promotion Tools Successfully promoting your book online is crucial whether you’re a self-published indie author or a NY Times bestseller. Effective online book promotion helps get your book in the hands (or onto the screens) of readers. With hundreds of thousands of books published every year in the United States […]
Author Website Content: Here is What You Must Include
The Essential Content for Author Websites By Sandra Poirier Smith, president of Smith Publicity In today’s book publicity landscape, having the right author website content is a requirement for success. As book marketers, we see massive value in an author’s website and blog. The site serves as a hub of information for media, reviewers, and […]
Book Promotion at Its Best
5 Powerful Ways to Promote Your Book Book promotion might feel to some authors like a daunting task, but it doesn’t have to be. Let’s review five unique and powerful ways to promote your book. 1) Online Advertising: AdWords (paying to appear in the Google search results) can be useful in getting attention for your […]
Infographic: Online Book Marketing vs Traditional Book Marketing
Having trouble deciding whether or not you should market your book online or through traditional methods? Luckily for you, we put together this reference guide which examines differences so you can make the best decision when it comes to marketing your book. Digital and Traditional Book Marketing Work Together Gone are the days when you […]
Book Marketing Scam Artists Want YOU | The Song Remains the Same…Authors
It’s really starting to get old. I feel like I’ve been fighting low-life book publicity bottom-dwelling scam artists forever. Of course, there is the infamous Mike Albee, the King of Fake, who started not one, not two, but at least three bogus book marketing agencies, bilking authors out of thousands and thousands of dollars. This […]
What is Long Lead Media?
The Role of Long-Lead Media in Book Publicity Most print brands (magazines) are now blended media, meaning they operate companion websites, blogs, and social media channels along with their hard-copy issues. But because of their heritage as printed publications, they continue to work as long-lead media. Therefore, print magazines produce their content—articles, interviews with experts, […]
Does Every Book Need an ISBN?
ISBNs: Their Purpose, How They are Used, and FAQs By Laura Dawson, Bowker, the US ISBN Registration Agency The International Standard Book Number (ISBN) system was invented in the 1960s when British bookseller W. H. Smith began computerizing its distribution system. It became an ISO standard in 1970, and now the ISBN forms the backbone of […]
8 Proven Methods to Market Your Business Book
Today, there are approximately 2,536,993 business books listed on Amazon.com. And thousands of more business books are published each year. So, with all the business books out there, how can yours stand up to the competition? The answer lies in the right book marketing techniques. Most business authors publish books to establish themselves as an […]