SEO Guidelines for Building Your Author Website

When you build an author website, you put a lot of time and energy (and sometimes money) into making it appear accurate, visually appealing, and informative. The most important factor, however, in designing your author website is making sure people visit it. That’s where SEO (Search Engine Optimization) comes in.

While SEO can be a confusing topic even for people who work in the industry, there are a few basic concepts you can utilize on your author website to ensure higher rankings and better visibility on Google.

Optimize your posts and pages:

A good way to make your site stand out for specific searches is to optimize it for various keywords. Professional SEO companies perform keyword research to determine how a site ranks in various searches and which searches get more traffic than others, but if you don’t have the resources to perform keyword research, you can start by using your name, book title, and the subject of your book.

When you’ve determined your keywords, there are a few ways to optimize your pages and blog posts. Choose one keyword to optimize for on each page (trying to optimize for more than one keyword is extremely difficult and doesn’t usually work). You should make sure the exact match keyword (not variations, such as plural versions of the keyword) is in all of the following places:
The URL.
The title.
Around 1% of the page’s body text (approximately once every 100-200 words).
The meta description.
• If there is an image on your page, you should include the keyword in the alt text. (Google Bots can’t read images, so we use alt text to tell them what the image contains. You can enter alt text when you upload an image on most website-building platforms.)

A few things to keep in mind about keyword optimization:

More is not better. “Keyword stuffing” is the practice of inserting your keyword everywhere you possibly can, which Google will see as a spammy tactic and actually penalize your website for doing. Keeping keywords around 1% is currently the best practice for optimization – it allows Google Bots to understand what your page is about, but it does not give off the impression that you are simply trying to rank for a keyword without bothering to be informative or interesting about the

When you are building your pages, you should also remember to never copy-paste anything from anywhere on the web, even if it’s legal. (Even if it’s your own work from a different site.) Posting content that exists elsewhere on the web, word-for-word, creates what is called “duplicate content.” Google has been cracking down on this particular issue lately, so having duplicate content on your site is definitely a practice you’re better off avoiding. (You can research the Google Panda Update if you’re interested in learning more.)

Collect Links:

A great way to improve your site’s rankings is to make sure there are plenty of other good quality sites linking to it (as in, sites that aren’t spam sites or that have nothing to do with your book or site content).

You can perform a Google search with your name or book title in quotes – the results will show you places on the web that mention you or your book. You can then reach out to these sites and their authors thanking them for mentioning you and asking them to include a link to your website with their mention.

You can also create your own links by setting up profiles on social media sites, social bookmarking sites like Reddit and StumbleUpon, and other brand pages.

Make Sure Your Site is Mobile Friendly:

Google recently issued a widespread update that automatically targets websites that do not meet their mobile guidelines. When building your site, you can choose mobile-friendly or responsive themes that help you adhere to these technical SEO guidelines.

65 Responses

  1. Ice cream sure sounds good right about now.
  2. I've never ever read anything better!
  3. Can whales get fleas?
  4. Don't eat too much before going to bed.
  5. Way to go on making a great site!
  6. Do you know someone named Fred?
  7. Don't forget the grilled onions!
  8. No one can ever say this site is boring!
  9. I like what you guys are up too. Such clever work and reporting! Keep up the excellent works guys I've incorporated you guys to my blogroll. I think it'll improve the value of my site :).
  10. Would you like some popcorn?
  11. These two are some real messy eaters!
  12. Thanks for the blog post.Really looking forward to read more. Cool.
  13. I just added a new fresh list of links. I hope all of you had a great weekend. Now it's time to get back to work and build some links.
  14. Here's a list of free public proxies. The list is a little smaller than usual. You should still be able to make good use out of it.
  15. Some days you just need to kick back and relax. You can do a whole lot of that by visiting There are plenty of hot babes to keep you occupied. Have yourself a good time and don’t forget to make a friend or two.
  16. You’re not going to be able to take your eyes off of these babes. Each and every one of these girls are super hot. This is the one site where you can have an unlimited amount of fun. That site is and you’re going to want to bookmark it.
  17. I have a new fresh list of proxies available. Download the text file and put them to good use in your SEO tools.
  18. "I cannot thank you enough for the post.Really thank you! Much obliged."
  19. I added a new list today. I'm going to try to find new sites in a slightly different way. Read all about it by clicking the link above.
  20. "Wow, this paragraph is good, my younger sister is analyzing these things, therefore I am going to convey her."
  21. The week has just begun and that means it’s time to relieve some stress. You’ve got plenty of work ahead of you. You’ll need all the relaxation you can sneak in. No one can melt the stress like a cam girl can. At you’re sure to find a cutie that will make you forget all about whatever was stressing you out.
  22. Here's a new list of free proxies. I hope you all are having a great Monday.
  23. I've got a fresh new list of free proxies. I hope you all can put them to good use.
  24. Thank you ever so for you article. Much obliged.
  25. "Awesome write-up. I am a normal visitor of your site and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a really long time."
  26. This is one awesome article.Really looking forward to read more. Fantastic.
  27. Right now you could be having a whole lot of fun. All it takes is visiting There’s no site out there more fun than that one. It’s loaded with girls who know how to treat a man right. They’ll make sure your day is a very good one.
  28. "I do not even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you are going to a famous blogger if you are not already Cheers!"
  29. Im grateful for the article.Really thank you! Will read on...
  30. Really enjoyed this article.Much thanks again. Fantastic.
  31. This is one awesome blog.Thanks Again. Much obliged.
  32. Great, thanks for sharing this blog article.Really thank you! Much obliged.
  33. "Highly descriptive blog, I loved that bit. Will there be a part 2?"
  34. A big thank you for your article.Really looking forward to read more. Cool.
  35. Super! Interesting tips over this web. It's pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the web will be much more useful than ever before.| I couldn't refrain from commenting. I have spent 1 hour searching for such tips. I will also share it with a couple of friends interested in it. I have just bookmarked this website. Done with the search done, I will find some model Cams. Thanks!! Greetings from Barcelona!
  36. Thanks again for the post.Really thank you! Great.
  37. Enjoyed every bit of your blog article.Really thank you! Keep writing.
  38. I think this is a real great post. Want more.
  39. Thank you for your blog post.Really looking forward to read more. Awesome.
  40. I appreciate you sharing this blog article. Really Cool.
  41. Enjoyed every bit of your blog post. Really Great.
  42. Looking forward to reading more. Great article.Thanks Again. Really Cool.
  43. Enjoyed every bit of your post.Really looking forward to read more.
  44. "Best Blogpost! Thanks for sharing your info. I really appreciate your efforts and I will_ be waiting for your further write ups thank you once again."
  45. I believe what you published was actually very reasonable. However, think about this, suppose you were to create a awesome headline? I mean, I don't want to tell you how to run your website, but what if you added something that makes people desire more? I mean is a little boring. You ought to glance at Yahoo's front page and note how they create article headlines to grab viewers interested. You might add a related video or a picture or two to grab readers excited about everything've written. In my opinion, it would bring your website a little livelier.
  46. I hope you all are having a great weekend. I have a new list for you. Read the latest update on how I compiled the list. I'm still surprised by the results.
  47. Awesome blog.Really thank you! Really Great.
  48. I am so grateful for your post.Really thank you! Keep writing.
  49. Appreciate you sharing, great post.Really looking forward to read more. Really Cool.
  50. Fantastic article.Really looking forward to read more. Cool.
  51. Awesome blog.Really looking forward to read more.
  52. I really enjoy the article post.Really looking forward to read more. Cool.
  53. Cool article! Interesting article over this website. It is pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the web will be a lot more useful than ever before.| I could not refrain from commenting. I 've spent some hours searching for such tips. I will also share it with a couple of friends interested in it. I have just bookmarked this website. Now with the job done, I going to find some Russia model Cams. Thank you!! Regards from WM 2018!
  54. I am so grateful for your blog.
  55. Looking forward to reading more. Great article post.Really looking forward to read more. Keep writing.
  56. You’ve been working hard lately. All that stress has got to be eating at you. Why not take a break and enjoy some cam girls? There’s plenty of them to enjoy at It’s wall to wall babes at this site. You’ll know that right away after your first visit.
  57. I really liked your article. Want more.
  58. Major thanks for the blog.Much thanks again. Much obliged.
  59. Carpet Cleaning Springfield IL 1101 Kingshighway Springfield, IL 62702 +1 217-441-2563
  60. A round of applause for your article post.Thanks Again. Much obliged.
  61. Hello there friend! Would you be interested in exchanging links? Again thanks alot for this!
  62. Great article.Really thank you! Great.
  63. Very informative article.Really looking forward to read more. Will read on...
  64. Im grateful for the article post.Much thanks again. Fantastic.
  65. Im thankful for the blog post.Really looking forward to read more. Want more.

Leave a comment