How to Keep Blogging Simple—5 Tips for Authors

by Cari Bennette It’s hard to know when to stop sometimes, isn’t it? Over the last few years, it’s been drilled into our heads that we must deliver outstanding content to be a successful blogger. If we don’t, Google will reject us.  And no one wants to be rejected by Google. So we add a […]

5 Surprising Facts About Marketing and Publishing for Aspiring Authors

Self-Publishing and Marketing Your Book The bookselling industry now favors independent authors in many ways, and authors can market their books without publishers very successfully. Gone are the days when the only route to success was through a traditional publisher. But before you start, it’s crucial to understand the facts about independent publishing, how to […]

Book Discoverability: The 5 Biggest Mistakes Authors Make on Amazon

As we head into the holiday season, it’s essential to maximize your book’s presence on Amazon. With hundreds of thousands of competitive titles for potential buyers to sift through, it’s important to make sure you’re not making basic mistakes that can impact your book’s success! 1. Not Having an Author Page: It’s no longer just […]

Book Editors Share Tips for Authors

By Sandy Smith, President of Smith Publicity Dan Smith and I had the pleasure of attending and participating at the annual Greenleaf Book Group Author Summit in Austin, TX in late September. While we spoke on the topic of book publicity, we were fortunate to hear publishing experts share valuable insights. Here are the highlights of […]

Does Every Book Need an ISBN?

ISBNs: Their Purpose, How They are Used, and FAQs By Laura Dawson, Bowker, the US ISBN Registration Agency The International Standard Book Number (ISBN) system was invented in the 1960s when British bookseller W. H. Smith began computerizing its distribution system. It became an ISO standard in 1970, and now the ISBN forms the backbone of […]

8 Proven Methods to Market Your Business Book

Today, there are approximately 2,536,993 business books listed on And thousands of more business books are published each year. So, with all the business books out there, how can yours stand up to the competition? The answer lies in the right book marketing techniques. Most business authors publish books to establish themselves as an […]

Books to Build Brands | 4 Strategies to Consider Before Writing Your Book

by Sandra Poirier Smith, president of Smith Publicity, Inc. I was fortunate to be part of ASJA’s Annual Writer’s Conference in April and to brainstorm with authors and aspiring authors on the topic of using a book to build a platform. The most common questions revolved around when to write a book. Related to this, […]

Five Tips on Evaluating Publishing Options

by Tanya Hall, CEO, Greenleaf Book Group Despite the allure of traditional publishing, self-publishing is growing as a viable option for prospective authors. Still, it may not be right for everyone – in many cases, a hybrid model is the best fit. Here are five quick tips to help you find the best business model […]

Secrets to Book Marketing & Author Publicity Revealed

Whether you’re a self-published or traditionally published author, marketing your book can be a difficult task. Most authors are not professional marketers, so they have a tough time effectively promoting their book. Thousands of books are published in the United States every day, making it hard for books to be discovered. But not to worry, […]

Top Ways to Market Your Book

Every year, hundreds of thousands of books are published in the United States alone. So how do you make your book stand out once it’s published? To compete with all the other books and famous authors out there, you have to market and advertise your book. You can’t rely on your publisher or local bookstore […]