On-air tips for authors to help them prepare for radio interviews.

Media Training for Authors: Preparing and Avoiding Pitfalls

How Media Training Helps Authors Before Interviews Knowing how to handle yourself well in an interview is crucial for authors because successful book publicity campaigns are built, but you must earn beneficial media relationships. Therefore, media training takes on outsized value for many first-time (and experienced) authors. When selected for an interview, an author must […]

What kind of return on investment can I get if I hire a book publicist? Sometimes you have to think about the best book publicity campaign first.

The 7 Deadly Sins of Book Promotion

Promote a Book for Success By Avoiding These Things Competitive doesn’t begin to describe today’s book market. The booming print, on-demand, and self-publishing industries, coupled with mainstream publishers, have flooded the market. Therefore, successfully promoting your book and avoiding common pitfalls is essential. With an infinite number of books and authors vying for attention from […]

The inside of a local bookstore can be the starting place for an author's newly found fame and fortune.

6 Ways to Promote a Children’s Book

The Best Ways to Promote a Children’s Book At Smith Publicity, we receive many calls from authors asking about how to promote a children’s book. There’s no doubt children’s titles require a somewhat different publicity approach, but it’s not necessarily more challenging. Like all book and author marketing campaigns, you need a well-thought-out plan and […]

Author websites need to present your book in an seo friendly way.

Author Websites for Book Marketing Need These Six Essentials

Websites for Book Publicity are Hubs of Information Author websites for book marketing can serve as the home base of a publicity campaign. As book publicists create awareness about books and their authors, sites must provide easily accessible details online for the media and book buyers. The best book and author websites need to include […]

How to Promote a Book During Summer

5 Ways to Prepare for Summer Book Publicity Campaigns Veteran book publicists know that highly effective book marketing campaigns can begin at any time of the year, including summer. In the old days, traditional publishing houses released most titles during spring and fall, but rules like those continue to fall by the wayside. Partially led […]