Why Authors Still Need Professional Book Marketing Support

The digital revolution of self-publishing has empowered many self-published authors to promote their own books in creative, low-cost ways. Innovative eBook pricing programs, for example, enable an author to self-promote at virtually no cost. Likewise, social media has emerged as a viable and often effective way to build a personal brand and connect with potential […]

Don’t Make it Hard for People to Buy Your Book.

While every author wants to maximize book sales, they often become their own worst enemy by making it difficult for people to actually buy their books. The ideal scenario is to work with book marketing services to be sure that every possible opportunity is utilized. However, whether an author uses this type of service or […]

An Author’s Guide to Amazon: 7 Tools To Help Increase Book and Author “Discoverability”

When it comes to gaining exposure for your book, Amazon’s the place to be. As a published author, there’s a good chance that your book is already available on Amazon, and perhaps you’ve even created an author profile. If so, you’re off to a great start… but here are more tools offered by Amazon that are often overlooked […]

Dan Smith founded Smith Publicity, Inc in 1997 and is the CEO of the company.

The Seven Deadly Sins of Book Marketing – UPDATED!

The competition for book publicity is fierce! More books than ever are being published, which means more authors than ever are reaching out to the media to get on radio and TV and in newspapers and magazines. In the self-publishing arena alone, the number of self-published books produced annually in the U.S. has nearly tripled, […]

Why Media Coverage is Essential to Author Marketing

There are various ways to implement an author marketing program, especially now with the wonders of the Internet and social media, etc. Blog reviews can start the launch of a book to bestseller status. Endorsements on Facebook from well-known people can spark huge sales. Blog tours are becoming more popular. For e-books, special programs from […]

Dan Smith founded Smith Publicity, Inc in 1997 and is the CEO of the company.

Mike Albee and The Albee Agency Scam: Stealing Success and Preying Upon the Dreams of Authors

I never criticize other book marketing agency competitors, but in this case, I’m going to, because the “competitor” really isn’t one at all. I’ll get right to the point: Late last year, a publicity “agency” I had never heard of reared its ugly head. The Albee Agency, as it calls itself, headed by a mysterious […]

Authors: Know Your Book and Yourself for Better PR

Successful Book Publicity is Unique and Well Planned Highly successful book publicity campaigns are the result of creativity and good planning — and even more importantly, they need to be custom-tailored to a book and its author. Because no two books and writers are alike, the process needs to begin with audience and self-assessment. When […]

Book Giveaways as a Valuable Promotional Tool

Getting the Most Out of Book Giveaways Book giveaways in the form of free downloads are a widely used promotional tool, especially for self-published authors working with large platforms online. Giveaways for specific time ranges during the launch period are one of the more popular book promotion methods. If you’re a self-published author mulling whether […]

E-Book Marketing with Book Reviews

Book Reviews Can Spark eBook Sales Given the exponential grown of everything digital these days, eBooks are of increasing importance to authors. Like copies in print, they need book promotion support to sell copies or downloads more accurately. Book reviews are one way to help spark eBook sales and are something every title needs. The […]

12 Ways to Spark Book Sales and Maximize a PR Campaign

Book Sales Depend on Getting Many Things Right For most authors, book sales are an important reason for writing a book. They hope to entertain, educate, inspire or simply share their artistic work with readers and hopefully earn money from the venture. For business or professional people who are using their book as a business […]