GET STARTED!

Must Haves for Every Author Website: Plus…7 Tips for Creating Author Website Content

By Sandra Poirier Smith, president of Smith Publicity

As book publicists, we see huge value in an author’s website/blog. It serves as central hub where media, reviewers, and fans go to learn more about an author, his or her book, expertise, events, social media presence, etc. and hopefully becomes a place where viewers will be inspired to return and build a long term relationship.

Here are some items we recommend authors include on their website.  Of course, each website should be customized to the book, topic, and author’s personality.

  • Make it easy for people to purchase the book. Display your book cover on the home page and offer retail links to make it easy for people to order through the store of their choice (Amazon, B&N, etc.). Ideally the book cover, with buying links, should be on every page, even if small. Offer all the versions of the book available—hardcover, paperback, ebook, audiobook etc.
  • Have an About the Book page, which may include:

o   table of contents (for non-fiction)

o   sample chapter(s)

o   testimonials

o   book synopsis

  • Offer contact information about how to buy books in bulk.
  • About the Author is an essential page featuring a bio (often people have short and long bios available) and if the author is available for speaking engagements (and who to contact!).
  • If you are pursuing media attention, have a Media page offering press releases, author photo, and book covers available for downloads (high resolution for print media and low resolution for online media). Add media contact email or telephone number (can be your own). If you are working with a publicist, add the publicist’s contact information. Once media placements happen, add media inks and logo images. This is a good time to update your bio to showcase credibility with “as seen on” or “featured in.” Tip: We suggest making your own copies of media exposure (PDF or recording an interview on your own), as links sometimes expire and authors lose examples of valuable media coverage.
  • Highly recommend! Communicate with readers and fans, ask visitors to sign up for a newsletter or to subscribe to your blog. Asking for first name and email address is enough—you don’t want to scare people off by collecting too much information. An email list is an author’s most valuable marketing asset, making it easy to communicate with interested people about new books. Many authors share advance reader copies with long time fans (and ask for honest feedback/reviews). Use services such as iContact or MailChimp to help manage your lists.
  • Backstory. If you would like, share interesting reasons you choose to become a writer,  your inspirations, any charitable connections, fun research or travel related to the book, trivia,  relevant news links, etc.
  • If you are selling the book yourself, give readers an incentive to buy from you, perhaps offering an autographed copy, a white paper, free ebook download of an older title..
  • If applicable, have a Speaking/Events page. Offer yourself as a speaker, detail the topics you can discuss, and who to contact for bookings. Add your speaking engagement calendar if it makes sense.
  • Have your Social Media Icons on every page to encourage people to connect on platforms of their choice.
  • Have a Contact page to make it easy for people to reach you
  • Research or hire search engine optimization service (SEO) to discover topics related to the book and to help people find you when they are browsing the Internet.
  • Website name: some authors use both their name and book title as their website name, but point both websites to one as the “official” page.

As the basic framework for the website takes shape, here are tips on creating content for a book focused website:

  1. If you are hiring an expert to design your website, ideally find a website designer who has worked with authors/experts. Ask for samples. Ask how the creative process works and the fees for updates/maintenance/training for you to update on your own.
  1. Show your creativity and personality! The tone and overall design of your website sets the stage for what you want people to know about you. Think about what you want to be known for. Think about your target audience and what will appeal to them.
  1. Update your website. This does not have to be a full time job, however, remove old dates and event announcements. For example, if your book is announced as “coming soon” and the publication date was last month, the website does not look fresh. If you are blogging, blog in a regular pattern. Add photos from events, add links to relevant news stories, etc.
  1. Keep text and long sentences to a minimum. This can be hard for some writers. Readers are put off by excessive text. The goal is to showcase your personality, author brand, share interesting information ,and entice readers to want to buy your book. Does your reader know, within a few seconds, what you write and what you are about? If not, focus text, graphics, and overall design to this end.
  1. Clean websites—free from ads, junk, and third party pop-ups—look more professional and credible. Less is more. Leave lots of white space.
  1. Visit some of your favorite author’s pages to see what you like and don’t like—and what basic information appears to be standard across all genres.
  1. Do not oversell. Ever. People on your website know you are selling a book (or series, and perhaps other tie in products or services). Whether on your website, blog posts, email newsletter or social media platforms, lead with content, information, education, news, etc., not with the book(s) you are trying to sell. The goal is to develop long term relationships with viewers and readers.

107 Responses

  1. Do you do website designing? Or do you know some designers you can propose?
  2. Thank you for the suggestions! Now I know that my blog is so wrong and will redo it as soon as possible.
  3. Greetings from California! I'm bored at work so I decided to check out your site on my iphone during lunch break. I really like the info you provide here and can't wait to take a look when I get home. I'm surprised at how fast your blog loaded on my mobile .. I'm not even using WIFI, just 3G .. Anyways, superb site!
  4. Fastidious response iin return of this issue with genuine arguments and describing all regarding that.
  5. I needed to thank you for this fantastic read!! I definitely loved every little bit of it. I have got you book marked to check out new stuff you post…
  6. You are one of the most talented writers on the entire Internet!
  7. This was a feast for the eyes!
  8. I came to the same exact conclusion as you did.
  9. I never knew pants came in so many different colors!
  10. Don't forget the grilled onions!
  11. Way to go Edward. This blog is amazing!
  12. No one can ever say this site is boring!
  13. Would you like some popcorn?
  14. These two are some real messy eaters!
  15. Seven Organic and natural worldwide all over the worldglobaltactic variables least complicated kids and infants b cure laser reviews bcure laser careall muscle rub https://www.healtop.com/collections/feet-products/products/muscle-rub
  16. Pretty section of content. I just stumbled upon your website and in accession capital to assert thаt I ցet actually enjoyed accοunt your blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently fast.
  17. שיפץ אמבטיות תפקוד היכולת סיוע להפיק את המירב סיפוק מחוץ לבית שלך ארגון, כמה מן פופולרי שגיאות גברים ונשים לעשות הלבשת אמבטיה יכול להיות הצלחה ארגון הצעות חבילה עבור קבלת כל דואר תיקון אמבטיה לבית שלך זה לא רחוק אתה צריך להיות זהיר . הגעה לביתך רמז עבור אלה להשפיע הספציפי סוג של (להיות פשוט על-ידי כך, על-ידי כך, בדרך זו יהיה זה יהיה קרוב לודאי חסר צורך פוטנציאל ארגון סכסוכים עם רגולציה [רשויות התחל בהצבת חלק ועכשיו פרישה חיים , אפילו שאתה יכול רק התחלנו העסק הביתי שלך . שגרתיות התנהגות מאתגר לתוך אנחנו מתחילים לעשות את העבודה! בהקדם האפשרי בהקדם האפשרי עבור כמה עבור רבים אבל לא נחוץ , חומרים , לחלופין מאוד שימושי . שוק , כולכם כולם הם בתוך מוטיבציות להצליח בתיקון אמבטיה ניהול מהנה נעימה ו מוצלח, אבל ביותר תגמול מתוך זה, אתה צריך ו מדויק מידע . בדף זה צריך לאפשר לך לעזור לך להגדיל את היתרונות של היתרונות הנהדרים של היתרונות העיקריים של סבירות https://goldbath.online/שיפוץ-אמבטיה/ תיקון אמבטיה
  18. Wow! Thank yߋu! I continuously neеded to wrіte ⲟn my site sometһing ⅼike tһat. Can I implement a part оf your post to my website?
  19. I'm not sure exаctly why Ьut this weblog is loading incredibly slow fⲟr me. Is anyone elsе having this proЬlem or iѕ it a issue on mу end? I'll check ƅack later ߋn and see if thе ρroblem stіll exists.
  20. I do not eᴠen know һow I endeԁ սp here, but I thought thiѕ post wаs good. I Ԁo not knoᴡ ԝһo you arе but certainly үou'ге going to a famous blogger if you are not already ;) Cheers!
  21. Good way of telling, and good paragraph to get data concerning my presentation subject matter, which i am going to present in university. My site :: <a href="https://essays4u.net/how-to-conclude-a-research-paper" rel="nofollow">a research paper example</a>
  22. ציפוי אמבטיה ציפוי אמבטיות הינה האפשרות הזולה ביותר מבין האפשרויות הקימות לחדש אמבטיה יזיז או פגומה תוך כדי הקצר מאוד ובעלות באופן יחסי נמוכה בהשוואה לעקירת האמבטיה הישנה והחלפתה באמבטיה חדשה אולי אולי בהלבשת אמבטיה אקרילית נוכחית על האמבטיה הישנה.. אינו בכל אמבטיה יש אפשרות לציפוי, אמבטיות פח מחלידות שנוצרו בהן חורי חלודה אין דבר אפשרי לצפות אותן בעיקר בגלל העובי הדק של אמבטיה מפח שאינו עולה על 0. 8 ממ ומרגע שהחלודה פורצת, קשה מאד לעצור אותה והפתרון היחיד למי שהוא לא מעונין בשיפוץ חדר האמבטיה הינו הלבשת אמבטיה נוספת על האמבטיה הישנה. פעולת הציפוי אורכת בדרך סך כל לא יותר מ שעות וכוללת מספר הנייד שלבים החופפים זה את הזה ומאפשרים גמר מהיר עבור העבודה סדר פעולות הציפוי בציפוי אמבטיה האמבטיה עוברת ליטוש שמוריד ממנה את כל הצבעים או הציפויים שנעשו בעבר ולאחר מכן ליטוש מכני רגיש להחלקה ולאחריו ליטוש כימי בחומרים מסירי אבנית ושומנים. בגמר כל פעולות הליטוש, האמבטיה עוברת תהליך ייבוש בלחץ אוויר ולאחר מכן הדבקת נייר וניילון לכיסוי רוב אזור האמבטיה למניעת אבק ולכלוך בחדר האמבטיה. בשלב של הבא מתיזים כ 4 שכבות ובתוכה חומרי מבוא על כלל משטח האמבטיה ולאחר מכן מותז מסלול הציפוי שמורכב מממספר חומרים רלוונטיים משולבים זה בזה ב20 עד 25 שכבות (בין התזות ידע הציפוי יש להמתין זמן קצר ואז שוב להתיז את מסלול הציפוי ). בגמר סוגי עבודות הציפוי מסירים את כל ההגנות ( ניילונים, סרטים דביקים וכדומה) מנקים את האזור והאמבטיה מוכנה. מיד עם גמר הציפוי צריך להמתין מספר שעות לייבוש סופי במסגרת ההכנות עבור השימוש נוספת באמבטיה.בגמר כלל פעולות הציפוי מתקבלת אמבטיה מחודשת ונקייה. מעטפת לאמבטיה מחזיק בדרך סך כל לתקופות של בערך ארבע שנים שנים ארוכות בשימוש נכון והוא רלוונטי יותר מכול לשוכרי דירות שמעדיפים אמבטיה מחודשת ונקייה במחירים נמוכים מהלבשת אמבטיה או חילוף אמבטיה. יש אפשרות לנקות את האמבטיה בכל חומרי הניקוי המתאימים לאמבטיות והציפוי אינו נפגע אפילו משימוש בחומצות המיועדות לניקוי. מומלץ מאוד אינן להשתמש בשטיח נגד החלקה עם שאריות ואקום שעלולות לגרום לציפוי לנזק.מעטפת מעטפת אמבטיה מעטפת אמבטיה https://goldbath.online/ציפוי-אמבטיה3/ הלבשת אמב
  23. Every as soon as inside a though we choose blogs that we read. Listed below are the most recent web sites that we decide on.
  24. please pay a visit to the web sites we adhere to, such as this 1, as it represents our picks in the web
  25. check below, are some totally unrelated internet websites to ours, having said that, they're most trustworthy sources that we use
  26. There are some of you out there who probably haven’t heard of http://www.camgirl.pw This is one of those must see sites. It’s full of extremely attractive ladies. You’re going to want to put down your sandwich when visiting this site. It’s impossible to focus on anything but the babes they have to offer.
  27. that would be the finish of this write-up. Here you will find some web-sites that we feel youll appreciate, just click the hyperlinks over
  28. please visit the web pages we follow, including this one particular, because it represents our picks in the web
  29. always a major fan of linking to bloggers that I enjoy but dont get lots of link enjoy from
  30. Every as soon as inside a although we pick out blogs that we study. Listed below would be the newest web sites that we opt for
  31. just beneath, are quite a few completely not related web pages to ours, however, they are surely really worth going over
  32. check below, are some absolutely unrelated websites to ours, nonetheless, they're most trustworthy sources that we use
  33. Here is an excellent Blog You may Uncover Fascinating that we Encourage You
  34. Wonderful story, reckoned we could combine several unrelated information, nevertheless seriously really worth taking a appear, whoa did one particular understand about Mid East has got more problerms too
  35. always a massive fan of linking to bloggers that I like but dont get a whole lot of link really like from
  36. please take a look at the sites we stick to, which includes this one, because it represents our picks through the web
  37. that would be the end of this article. Here you will come across some internet sites that we believe you will enjoy, just click the links over
  38. the time to read or stop by the content or web-sites we've linked to below the
  39. one of our visitors recently suggested the following website
  40. very handful of internet websites that occur to be detailed below, from our point of view are undoubtedly well really worth checking out
  41. The information mentioned within the post are several of the ideal available
  42. always a big fan of linking to bloggers that I love but do not get a whole lot of link love from
  43. Every as soon as inside a though we pick blogs that we study. Listed beneath are the most current web-sites that we pick
  44. Quality posts is the important to attract the users to go to see the website, that's what this web page is providing.
  45. Every as soon as in a whilst we opt for blogs that we study. Listed below would be the newest sites that we choose
  46. Hello, I read your new stuff regularly. Your humoristic style is awesome, keep up the good work! Here is my weblog <a href="https://essaytypers.net" rel="nofollow">no-plagiarism content</a>
  47. although websites we backlink to below are considerably not related to ours, we really feel they are truly worth a go by means of, so have a look
  48. Hello everyone, it's my first visit at this web page, and piece of writing is genuinely fruitful designed for me, keep up posting these types of posts. My weblog <a href="https://essaytypers.net/graduate-school-admission-essay" rel="nofollow">grad school admissions essay tips</a>
  49. pfizer marketing strategy sildenafil <a href="http://viagrabs.com/" rel="nofollow">sildenafil generic</a> how to get sildenafil in switzerland [url=http://viagrabs.com/]buy generic viagra[/url]
  50. Every once in a even though we opt for blogs that we read. Listed below are the most recent web-sites that we choose
  51. below youll discover the link to some websites that we feel you must visit
  52. although websites we backlink to below are considerably not associated to ours, we really feel they may be basically worth a go via, so have a look
  53. that will be the finish of this post. Here you will discover some internet sites that we feel youll enjoy, just click the links over
  54. we came across a cool web-site that you just could delight in. Take a look when you want
  55. Dr. Hannon knows her stuff. Thanks for this valuable lesson on the importance of market research in our PR programs.
  56. The details talked about in the write-up are a few of the very best offered
  57. We stumbled over here by a different page and thought I might check things out. I like what I see so now i'm following you. Look forward to looking into your web page yet again. Here is my blog: <a href="https://essaytypers.net/coursework-writing-services-for-students-in-usa" rel="nofollow">writing history coursework</a>
  58. Every after in a even though we pick out blogs that we read. Listed beneath would be the latest web sites that we pick out
  59. just beneath, are various completely not connected sites to ours, however, they're certainly really worth going over
  60. Every as soon as in a whilst we choose blogs that we study. Listed beneath would be the most current web-sites that we choose
  61. Sites of interest we have a link to
  62. very couple of web-sites that take place to be in depth beneath, from our point of view are undoubtedly well really worth checking out
  63. Here are some of the internet sites we recommend for our visitors
  64. very couple of web-sites that occur to be in depth below, from our point of view are undoubtedly well really worth checking out
  65. I seriously love your site.. Very nice colors & theme. Did you make this amazing site yourself? Please reply back as I'm planning to create my own personal website and want to find out where you got this from or what the theme is called. Kudos!
  66. below you will discover the link to some sites that we assume you must visit
  67. Every as soon as in a when we pick out blogs that we study. Listed below would be the latest web-sites that we pick out
  68. usually posts some really interesting stuff like this. If you are new to this site
  69. Here is a good Blog You may Locate Fascinating that we Encourage You
  70. just beneath, are many completely not related web sites to ours, even so, they're certainly really worth going over
  71. Every after inside a even though we pick blogs that we read. Listed beneath would be the latest web sites that we decide on
  72. very handful of web sites that transpire to become comprehensive beneath, from our point of view are undoubtedly well really worth checking out
  73. The data mentioned in the report are a few of the ideal offered
  74. we came across a cool website that you may well enjoy. Take a look in the event you want
  75. always a large fan of linking to bloggers that I really like but dont get lots of link really like from
  76. Every the moment inside a when we pick blogs that we study. Listed beneath are the most recent internet sites that we decide on
  77. the time to read or take a look at the content material or internet sites we've linked to beneath the
  78. we prefer to honor numerous other world wide web websites around the internet, even if they arent linked to us, by linking to them. Beneath are some webpages worth checking out
  79. just beneath, are a lot of absolutely not connected web pages to ours, on the other hand, they are surely really worth going over
  80. Wonderful story, reckoned we could combine some unrelated information, nonetheless actually really worth taking a appear, whoa did a single understand about Mid East has got additional problerms too
  81. although websites we backlink to beneath are considerably not related to ours, we really feel they're basically really worth a go via, so have a look
  82. Here are a number of the web-sites we advocate for our visitors
  83. Here is an excellent Weblog You might Find Fascinating that we Encourage You
  84. Wonderful story, reckoned we could combine a number of unrelated data, nevertheless seriously really worth taking a look, whoa did 1 find out about Mid East has got extra problerms too
  85. Check beneath, are some absolutely unrelated internet websites to ours, even so, they're most trustworthy sources that we use.
  86. Really informative blog article. Fantastic.
  87. This is one awesome article post. Really looking forward to read more. Cool!.
  88. the time to study or go to the content or web-sites we have linked to beneath the
  89. The info mentioned in the post are several of the top out there
  90. below youll come across the link to some sites that we believe you should visit
  91. Every the moment in a though we choose blogs that we read. Listed beneath would be the newest web sites that we opt for
  92. the time to read or visit the content material or websites we've linked to below the
  93. Wonderful story, reckoned we could combine a couple of unrelated data, nevertheless truly really worth taking a appear, whoa did one particular master about Mid East has got extra problerms as well
  94. please stop by the web pages we follow, including this one particular, as it represents our picks in the web
  95. that would be the finish of this article. Here youll come across some web-sites that we think you will enjoy, just click the links over
  96. we like to honor many other internet web sites around the internet, even if they arent linked to us, by linking to them. Beneath are some webpages really worth checking out
  97. we came across a cool site which you could take pleasure in. Take a search should you want
  98. just beneath, are several absolutely not related websites to ours, nonetheless, they are surely really worth going over
  99. Wonderful story, reckoned we could combine some unrelated data, nevertheless truly really worth taking a appear, whoa did 1 discover about Mid East has got much more problerms also
  100. always a big fan of linking to bloggers that I enjoy but really don't get quite a bit of link enjoy from
  101. although sites we backlink to below are considerably not related to ours, we really feel they may be essentially really worth a go by means of, so possess a look
  102. I really like and appreciate your article post. Much thanks again. Really Cool.
  103. I don't leave a ton of responses, but I read some of the comments here. I actually do have a few questions for you if you do not mind. Is it just me or do some of these remarks come across like they are left by brain dead folks? :-P And, if you are posting at additional online sites, I would like to keep up with everything fresh you have to post. Could you post a list of every one of your public pages like your Facebook page, twitter feed, or linkedin profile?
  104. It's amazing designed for me to have a site, which is valuable for my knowledge. thanks admin
  105. Thank you a bunch for sharing this with all of us you really understand what you're speaking about! Bookmarked. Kindly also visit my web site =). We may have a hyperlink exchange contract among us
  106. It's awesome in support of me to have a web page, which is useful in support of my experience. thanks admin

Leave a comment