Articles
Broadcast Interview Tips for Authors
15 Ways to Maximize TV and Radio Interviews Interviews provide authors with excellent opportunities to connect with target readers. If...
6 Tips to Maximize Media Exposure with Book Publicity
The Best Book Publicists Maximize Media Exposure In book publicity, it’s tempting to sit back and wait for the campaign...
Kick Your Book Launch into High Gear Through Your Network
Business Contacts Can Boost Your Book Launch By Marissa Eigenbrood, Vice President “Alone, we can do so little; together, we...
Social Media Tips for Authors and Their Books
How to Use Social Media to Boost Book Marketing By Lindsey Brodowski Social media is here to stay, and when...
Self Help Book Marketing & Author Publicity to Drive Sales
by Kellie Rendina New ideas about how to market self-help books coincide with the continuing growth of the genre. Increasingly,...
Marketing Your Book Takes Building a Platform
Marketing a Book Requires These Platforms Because of today’s high competition level, a robust book marketing platform is a minimum...
Understanding Book Marketing and Advertising: Credibility vs. Control
How are Book Marketing and Book Advertising Different? Book marketing and publicity are sometimes confused with advertising. The short answer is...
Social Media and Book Marketing
Can Social Media Help Market Your Book? How to use social media for book marketing is a question on every...
Write Great Subtitles to Boost Book Promotion
Why Writing Book Subtitles Can Help Book Promotion Subtitles beneath your book title can improve sales. Subtitles are essential to...
Book Signing Events and Bookstore Outreach Tips
In-person appearances by authors can be among the essential elements of book marketing. Book signings, especially in your local market,...