Articles
Boost Your Book Marketing Brainstorm
When it comes to book marketing—or any kind of marketing, really—the brainstorming session plays a critical role in strategy development,...
Merchandising Ideas for Authors and Their Books
How Merchandise Can Help Promote Your Book Merchandising gives readers an additional way to connect and to a book and...
7 Tips for Writing an Author Bio
A well-written author bio is an essential element of a book marketing campaign. In some cases, a good author bio...
4 Tips for a Successful Book Signing Event
A book signing event is a great way to spread the word about your book and connect with your target...
Hiring a Book Marketing Agency? Ask These 5 Questions First
What to Ask Before Hiring a Book Publicist Whether you’re an indie author or New York Times bestselling name, hiring...
15 Frequently Asked Questions About Book Marketing & Publicity
Learn More About the Role of PR in Book Marketing Book marketing and publicity are essential if you’ve recently written...
Author Promotion in Book Marketing: A Key Publicity Technique
If you’ve recently published a book, then you may have searched the web looking for publicity services. Author promotion in...
Infographic: Online Book Marketing vs Traditional Book Marketing
Having trouble deciding whether or not you should market your book online or through traditional methods? Luckily for you, we...
What is Long Lead Media?
The Role of Long-Lead Media in Book Publicity Most print brands (magazines) are now blended media, meaning they operate companion...
Determining the Retail Price for a Printed Book
At Dog Ear Publishing, determining the retail price of a book is a routine task. There are various factors we...