Articles
Merchandising Ideas for Authors and Their Books
How Merchandise Can Help Promote Your Book Merchandising gives readers an additional way to connect and to a book and...
7 Tips for Writing an Author Bio
A well-written author bio is an essential element of a book marketing campaign. In some cases, a good author bio...
15 Frequently Asked Questions About Book Marketing & Publicity
Learn More About the Role of PR in Book Marketing Book marketing and publicity are essential if you’ve recently written...
Author Promotion in Book Marketing: A Key Publicity Technique
If you’ve recently published a book, then you may have searched the web looking for publicity services. Author promotion in...
What is Long Lead Media?
The Role of Long-Lead Media in Book Publicity Most print brands (magazines) are now blended media, meaning they operate companion...
Determining the Retail Price for a Printed Book
At Dog Ear Publishing, determining the retail price of a book is a routine task. There are various factors we...
Becoming a TED/TEDx Talk Presenter: Tips for Authors and Experts to Secure Speaking Opportunities with TEDx
One of our long-term clients is a highly successful business professional and author. She was the COO of a Fortune...
Cover Your Back: Back Cover Blurbs
Back Cover Blurbs Can Help Sell Books The space on the back cover of a book for blurbs, which are...
Virtual Book Tours: Promote a Book Without Leaving Home
Virtual book tours are one of the most significant ways the digital revolution has expanded the options for book publicity....
How Author Promotion Helps to Market Books
Author promotion is a crucial part of how to market your book. Even the most introverted authors must get out...