Articles
Book Marketing in the UK: Everything You Need to Know
8 Things to Know About Marketing Books in the UK by the Midas PR team, a leading publishing, arts and...
Tips for Creating an Effective Book Marketing Plan
5 Ways to Market Books More Effectively A successful book starts with an effective book marketing plan. A new title...
4 Things Book Publicists Need From Authors
As publicists, our job is to secure as much media interest and coverage as possible for a book and author....
A Hybrid Publisher’s Perspective on Why Authors Need Book Publicists
by Trena White Co-founder and principal of Page Two As a busy hybrid publisher of brilliant non-fiction, we work with...
5 Myths of Book Publicity
by Dan Smith Did you know … Any author can do publicity on their own. Book publicists will take your...
Broadcast Interview Tips for Authors
15 Ways to Maximize TV and Radio Interviews Interviews provide authors with excellent opportunities to connect with target readers. If...
6 Tips to Maximize Media Exposure with Book Publicity
The Best Book Publicists Maximize Media Exposure In book publicity, it’s tempting to sit back and wait for the campaign...
Kick Your Book Launch into High Gear Through Your Network
Business Contacts Can Boost Your Book Launch By Marissa Eigenbrood, Vice President “Alone, we can do so little; together, we...
Social Media Tips for Authors and Their Books
How to Use Social Media to Boost Book Marketing By Lindsey Brodowski Social media is here to stay, and when...
Self Help Book Marketing & Author Publicity to Drive Sales
by Kellie Rendina New ideas about how to market self-help books coincide with the continuing growth of the genre. Increasingly,...