Articles
Three Critical Ingredients Your Book Marketing Strategy Needs for Long-Term Impact
By Elizabeth Marshall Over the past 20 years, the publishing landscape has evolved dramatically. Tactics and trends have come and...
Smith Myth: 3 Myths about Book Promotion
By Olivia McCoy As an author you are constantly exposed to expert advice—“Do this! Don’t do that!”—especially from other authors....
Smith Myth: 4 Myths about Self-Publishing
By Andrea Kiliany Thatcher In the often opaque and labyrinthian publishing world, self-publishing emerged as a beacon of creative autonomy....
5 Top Publishing Considerations for Independent Authors
By Astra Crompton, FriesenPress Independent authors have more avenues for manufacturing, formats, distribution, and promotion than ever before. With all...
Are You Unintentionally Hindering Your Speaking Business Growth?
Uncover the Top 5 Missteps Most Business Authors Make That Prevent Steady Income and 3 Ways to Fix By Andria...
How Thought Leaders Make Money and Build Their Business Through Speaking
By Peter Winick If you ask new nonfiction authors what they’d like to do once they get their book published,...
Smith Myth: 3 Myths About Thought Leadership
By Erin Birnbaum and Katie Ferraro Do you know what it takes to be a thought leader in your industry...
3 Key Steps To Begin Mastering LinkedIn Thought Leadership
By Rachael Robertson In the whirlwind of today’s business environment, there’s one surefire way to make a lasting impression: carving...
Smith Myth: 3 Myths About Bestseller Lists
By Janet Shapiro and Sarah Westergren In the publishing world, what author doesn’t dream of achieving some form of bestseller...
3 Book Marketing Red Flags
By Olivia McCoy There aren’t many certainties the publishing world can offer, but one consistent truth is that at some...