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Blog Posts
7 Book Publicity Trends for 2026: Strategies for Authors and Experts to Reach the Right Media
December 10, 2025
As we wrap another high-energy year in book publicity, one thing is clear: 2025 reshaped how nonfiction, business, lifestyle, and…
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Blog Posts
Clients, Women Leaders, & Big Ideas: Thinkers50 London 2025
December 4, 2025
Marissa Eigenbrood and Sandy Smith attended the Thinkers50 London Summit & Awards Gala 2025 again this past November. Thinkers50 is…
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Blog Posts
How BISAC Codes Increase Your Book’s Visibility
December 4, 2025
By Astra Crompton, FriesenPress Metadata is a series of keywords and codes embedded in an online listing that allows search…
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Blog Posts
The Growing Importance of Podcast Interviews: The Biggest Mistakes Authors Make—And How to Fix Them
August 13, 2025
Fall is one of the busiest seasons for authors—and for good reason. It’s prime time for book launches and media…
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Blog Posts
8 Tips for Self-Narrating a Great Audiobook
June 22, 2025
June is audiobook awareness month. Our friends at Friesen Press share insider tips to help authors create the best version…
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Blog Posts
Mobilize Your Network When Launching a Book: Clarify the Ask
May 28, 2025
Launching a book is an exciting milestone, and mobilizing your network effectively can make all the difference—especially if book sales…
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Blog Posts
5 Smith Myths: Podcast Interviews for Authors, Experts, and Thought Leaders
April 23, 2025
Podcasts have emerged as one of the most effective ways for authors, experts, and thought leaders to share their ideas…
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Blog Posts
Smith Myths: 5 Reasons Why Your Book is Not Your ONLY Focus
March 17, 2025
For thought leaders and non-fiction authors, a book can be a powerful tool—but it’s far more than just a product…
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Blog Posts
The Insider’s Guide to Winning Non-Fiction Book Proposals: What Publishers Need to Say Yes
January 24, 2025
Mistakes Authors Make, What Successful Authors Do and a Peek Behind the Scenes of How Publishers Choose Authors Sandy Poirier…
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Blog Posts
Fresh Start Strategies for Authors in the New Year
December 12, 2024
5 Fresh Start Strategies for Authors: Amplify Your Book in the New Year What can authors do to keep their…
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Blog Posts
2025 Book Publicity Trends: New Insights for Building Visibility and Impact
November 6, 2024
As we look toward 2025, Erin Birnbaum, our Director of Publicity and a 20-year book publicist veteran, shares her perspectives…
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Blog Posts
2024 Frankfurt Book Fair: AI, Growth and Global Impact
November 6, 2024
The 2024 Frankfurt Book Fair was buzzing, and it’s no wonder with a near 9% increase in trade visitors and…
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Blog Posts
6 Strategies Savvy Authors & Experts Use to Make Media Placements Continue to Work for Them
October 9, 2024
by Sandy Poirier Smith, CEO, Smith Publicity You’ve been featured in a major media outlet. Congratulations! What’s next? Book publicity…
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Blog Posts
How Many Edits Does a Book Actually Need? And What TYPE of Editing?
September 23, 2024
By Astra Crompton, FriesenPress Professional editing gives a book a chance to succeed in the market. Especially with the glut…
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Blog Posts
Smith Myths: 3 Myths About a Book’s Potential, Post-Publication
September 8, 2024
By Katie Schnack, Publicist at Smith Publicity Writers often work for years to get a book published. From coming up…
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Blog Posts
Book Launch Journey: The Year After
August 13, 2024
Once the initial flurry of your book launch settles, the journey doesn’t end—it evolves. In the critical year following your…
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Blog Posts
Smith Myths: 3 Myths About Working with a Literary Agent
July 30, 2024
by Marissa Eigenbrood, President of Smith Publicity Whether you’ve watched our latest webinar or read some of my recent LinkedIn…
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Blog Posts
Smith Myths: 4 Common Myths About Audiobooks
June 27, 2024
by Sandra Poirier Smith, CEO of Smith Publicity As we celebrate Audiobook Appreciation Month this June, it’s the perfect time…
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Blog Posts
Tips for Enhancing Your Author Headshot and Visual Branding
June 18, 2024
By Russell Climie, Tiberius Images You’re an expert with a new book or program and wondering what photos you need…
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Blog Posts
Expanding Your Audience with Multiple Editions
June 4, 2024
By Astra Crompton, FriesenPress When authors think of publishing a book, they usually think of a physical copy they can…
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Blog Posts
Three Critical Ingredients Your Book Marketing Strategy Needs for Long-Term Impact
May 22, 2024
By Elizabeth Marshall Over the past 20 years, the publishing landscape has evolved dramatically. Tactics and trends have come and…
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Blog Posts
Smith Myth: 3 Myths about Book Promotion
May 7, 2024
By Olivia McCoy As an author you are constantly exposed to expert advice—“Do this! Don’t do that!”—especially from other authors.…
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Blog Posts
Business Book Marketing with Smith Publicity
May 1, 2024
A Business Book Marketing Campaign with Smith Publicity… Smith Publicity is the industry leader in providing impactful business book…
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Blog Posts
Smith Myth: 4 Myths about Self-Publishing
April 24, 2024
By Andrea Kiliany Thatcher In the often opaque and labyrinthian publishing world, self-publishing emerged as a beacon of creative autonomy.…
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Blog Posts
5 Top Publishing Considerations for Independent Authors
April 9, 2024
By Astra Crompton, FriesenPress Independent authors have more avenues for manufacturing, formats, distribution, and promotion than ever before. With all…
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Blog Posts
Are You Unintentionally Hindering Your Speaking Business Growth?
March 19, 2024
Uncover the Top 5 Missteps Most Business Authors Make That Prevent Steady Income and 3 Ways to Fix By Andria…
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Blog Posts
How Thought Leaders Make Money and Build Their Business Through Speaking
March 7, 2024
By Peter Winick If you ask new nonfiction authors what they’d like to do once they get their book published,…
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Blog Posts
Smith Myth: 3 Myths About Thought Leadership
February 29, 2024
By Erin Birnbaum and Katie Ferraro Do you know what it takes to be a thought leader in your industry…
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Blog Posts
3 Key Steps To Begin Mastering LinkedIn Thought Leadership
February 13, 2024
By Rachael Robertson In the whirlwind of today’s business environment, there’s one surefire way to make a lasting impression: carving…
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Blog Posts
Smith Myth: 3 Myths About Bestseller Lists
January 16, 2024
By Janet Shapiro and Sarah Westergren In the publishing world, what author doesn’t dream of achieving some form of bestseller…
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Blog Posts
3 Book Marketing Red Flags
December 19, 2023
By Olivia McCoy There aren’t many certainties the publishing world can offer, but one consistent truth is that at some…
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Blog Posts
Four Common Mistakes Authors Make (and How to Avoid Them)
December 7, 2023
By Astra Crompton While every author’s experience is as unique as their story, there are some common mistakes self-publishing authors…
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Blog Posts
Smith Publicity Named to PRNEWS Agency Elite Top 100 List for 2024
December 4, 2023
PRNEWS Recognizes Smith Publicity as a Top Innovator For the third consecutive year, Smith Publicity is thrilled to announce that…
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Blog Posts
Business Authors and Experts Shine at Thinkers50: Key Takeaways for Authors
November 29, 2023
Sandy Poirier Smith, CEO, Smith Publicity In early November, my wonderful colleague Marissa Eigenbrood and I had the honor to…
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Blog Posts
Sharing Our Gratitude: Smith Publicity Donates to Support Author Voices
November 21, 2023
Giving back has long been part of the fabric of Smith Publicity. As we’ve grown and evolved over the years,…
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Blog Posts
Thinking About Hiring a Ghostwriter for Your Book? Read This First
September 20, 2023
By Marie Hasty Ghostwriting is a shadowy little industry, but if you’ve been wanting to publish a book for your…
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Blog Posts
The Anatomy of a Successful Book Cover
August 15, 2023
Written by FriesenPress In the current publishing landscape, a book cover’s highest priority is marketing. It’s your first impression on…
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Blog Posts
Branding for Thought Leaders: 3 Tips for Getting It Right
July 11, 2023
By Maria Rosati, Founder and CEO of Eminence Communications In working with companies of all sizes, from early-stage start-ups to…
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Blog Posts
Hire a Book Marketing Agency to Grow Your Book’s Audience
June 13, 2023
How to Reach Your Target Readers with Effective PR The word “discoverability” looms large in book marketing for good reason.…
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Blog Posts
Leveraging Timely Media Opportunities for Health and Wellness Experts
May 24, 2023
By Lydia Rasmussen, Smith Publicity, Book Publicist One day an unexpected expert commentary request came into my inbox from a…
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Blog Posts
Book Marketing Strategies to Stand Out in a Crowded Field
May 18, 2023
5 Ways to Sell More Books and Get Ahead Two somewhat opposing forces are driving the book marketing world today.…
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Blog Posts
London Book Fair Part 2: Industry Trends and Takeaways
May 3, 2023
By Corinne Moulder, VP of Business Development Trade show season is back! It’s been an exciting 2023 for Smith Publicity,…
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Blog Posts
London Book Fair Part 1: Author Takeaways
May 2, 2023
By Andrea Kiliany Thatcher, Publicity Manager At the London Book Fair you can find all parts of the book industry…
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Blog Posts
4 Tips for Creating Top-Notch Illustrations
April 20, 2023
By Astra Crompton Whether hiring a professional illustrator or trying your hand at illustrating your own book, there are a…
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Blog Posts
Marketing Books to Reach New Readers: Tips and Tricks that Work
April 13, 2023
How to Get Your Book Discovered in a Crowded Marketplace What is the best way to market a book? It’s…
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Blog Posts
How Authors Can Market Their Books
April 10, 2023
Marketing your book requires a strategic approach that combines traditional publicity with modern digital tactics. Here’s what every author should…
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Blog Posts
The Ins and Outs of Consumer Reviews on Amazon
March 29, 2023
By Olivia McCoy Anyone working in publishing will back me up when I say that Amazon is its own universe.…
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Blog Posts
Market Your Book to Connect with Readers
March 17, 2023
Reach Your Book’s Target Audience to Succeed Book sales and readership are up by many metrics making this an excellent…
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Blog Posts
How to Promote Your Book: What Works and What Doesn’t
March 9, 2023
Think Twice About Some Things You Read Online With increasing frequency, people post articles online professing great authority about how…
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Blog Posts
Using Your Book as a Business Card
February 18, 2023
Books are Effective and Economical for Business Marketing by Dan Smith, Founder What is 6″ by 9,” usually weighs roughly…
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Blog Posts
Increased Exposure:
The Benefits of Hiring a Professional Book PublicistJanuary 24, 2023
Authors and publishers today face as much competition as they do opportunity and the dual reality keeps book publicity and…
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Blog Posts
Smith Publicity Executive Promotions
January 11, 2023
Sandra Poirer Smith is Named CEO and Marissa Eigenbrood is Promoted to President We’re pleased to announce the promotion of…
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Blog Posts
Industry Innovations: The Role of Expert Commentary in Book Marketing
January 3, 2023
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the Smith Publicity team will explore…
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Blog Posts
Industry Innovations: The Online Book Community
November 28, 2022
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the Smith Publicity team will explore…
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Blog Posts
All the World’s a Stage: The Democratization of Speaking and What the Future Holds for Authors and Experts
October 27, 2022
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the Smith Publicity team will explore…
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Blog Posts
5 Ways A Book Proposal Will Help You Write & Market Your Book
September 29, 2022
Written by FriesenPress Writing and publishing are like legs of a triathlon. If you don’t pace yourself, it’s easy to…
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Blog Posts
Smith Publicity Named to Agency Elite Top 100 List for 2023
September 28, 2022
PRNews Recognizes Smith Publicity for the Second Consecutive Year We’re proud to announce that PRNews has named Smith Publicity to…
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Blog Posts
Byline Articles: A Staple of Book Promotion to Build Visibility and Attract New Business Opportunities
September 22, 2022
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the Smith Publicity team will explore…
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Blog Posts
The Book Tour – Does It Still Exist?
September 9, 2022
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the Smith Publicity team will explore…
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Blog Posts
Non-Fiction Book Marketing with Smith Publicity
August 8, 2022
Why non-fiction books are typically well-suited for book publicity campaigns Contact us today to learn how we can help take your…
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Blog Posts
How and Why Podcasts Benefit Authors
July 22, 2022
Not Your Average Interview: The Many Advantages of Podcasts Welcome back to Smith Publicity’s Industry Innovations Series! In this new…
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Blog Posts
3 Design Elements that Make Books Easier to Read
June 24, 2022
By Jenny Engwer, FriesenPress For many people, the terms book design and book cover design are interchangeable. It’s not surprising…
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Blog Posts
The Power of Social Media: A Publicist’s Perspective
June 21, 2022
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will…
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Blog Posts
The Evolution of Vendor Relationships in Book Marketing and Self-Publishing
May 31, 2022
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will…
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Blog Posts
The Evolution of the E-Book
April 29, 2022
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will…
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Blog Posts
5 Reasons to Publish an Audiobook
April 7, 2022
By Brian Cliffen If you’re one of the millions of readers who regularly consume audiobooks every year, congratulations are in…
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Blog Posts
Amazon Marketing Opportunities for Authors
March 31, 2022
By Aryn Van Dyke According to different studies, anywhere from 40-70% of US consumers start their product search on Amazon.…
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Blog Posts
Using Media Databases to Forge Valuable Media Relationships
March 9, 2022
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will…
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Blog Posts
Writer’s Block? How to Find the Right Words to Reach the Right Audience
February 25, 2022
By Kelly Irving As I sat down to write this, that blasted cursor kept blinking at me. Blink. Blink. It…
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Blog Posts
The Evolution of Blogs and Their Impact on Book Publicity
February 22, 2022
Welcome back to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will…
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Blog Posts
2021 Publishing Industry and Book Marketing Trends, 2022 Insights for Authors
February 16, 2022
By Betsy Jackson As we kick off the new year and enter our 25th year in the business of making…
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Blog Posts
Content Marketing: The Vehicle that Drives Book Sales and More
February 9, 2022
By Melanie Herschorn The not-so-secret step to getting your book into the hands of your ideal reader is to develop…
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Blog Posts
The Evolution of Self-Publishing: From Vanity Presses and Self-Publishers to Hybrid Publishing
January 13, 2022
Welcome to Smith Publicity’s Industry Innovations Series! In this new 12-part blog series, the team at Smith Publicity will explore…
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Blog Posts
How to Get Your Self-Published Book onto Bookstore Shelves
December 10, 2021
By FriesenPress Nestling your book in its own little spot on the shelf of your favorite bookstore is the dream…
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Blog Posts
Authors: Grow Your Brand, Audience, Expert Reputation and Sell Books With Podcast Interviews
November 4, 2021
As an author, you pour yourself into the stories and lessons you share with others. You have invested countless hours…
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Blog Posts
How To Market Your Book
September 8, 2021
Knowing how to market a book uniquely is the specialty of our book marketing experts at Smith Publicity. If you’re an…
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Book Marketing Tips
10 Advanced Book Marketing Strategies | Grow Your Audience, Boost Sales
August 30, 2021
By Stephanie Chandler, CEO, Nonfiction Authors Association There is plenty of information about marketing books, though not every strategy works…
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Smith Publicity News
Meet Smith Publicity’s New Vice President of Publicity
August 26, 2021
Janet Shapiro is the Now Vice President of Publicity Ms. Shapiro has progressed through increasingly responsible roles at Smith Publicity…
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Smith Publicity News
Smith Publicity is Named Among the Top 100 Elite PR Agencies for 2022
August 19, 2021
Our Industry Leadership Has Earned PRNEWS’ Notice All of us at Smith Publicity are proud to announce our debut on…
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Blog Posts
How to Write a Captivating Book Proposal
June 30, 2021
by Ally Machate Many authors believe they must write a book before they can start trying to pitch their work…
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Blog Posts
Inaugural Publishers Weekly U.S. Book Show Recap
June 9, 2021
Last month, the Smith Publicity team was pleased to exhibit at the inaugural U.S. Book Show, which ran from May…
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Blog Posts
How to Get an ISBN Number (and Why) – What You Need to Know Step-by-Step
May 1, 2021
Every book needs an ISBN (International Standard Book Number); it’s that simple. Having an ISBN number is a unique identifier…
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Blog Posts
Is Book Marketing Worth the Expense?
April 2, 2021
It’s not uncommon that at Smith Publicity, we might be asked, “is book marketing worth the cost?” Over many years,…
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Author Resources
How a Literary Agent Can Help Set Your Book Apart
March 9, 2021
When an author sets out to write a book, there are many things they need to consider and avenues to…
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Blog Posts
Author Branding is the Key to Successful Book Marketing
January 29, 2021
Personal Branding Strategies for Authors By Jeniffer Thompson, Monkey C Media Personal branding is not a revolutionary concept, but it’s…
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Blog Posts
5 Book Marketing Predictions for 2021
January 26, 2021
As we roll into 2021, hoping that the dark days of 2020 will be behind us soon, we’ve witnessed many…
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Blog Posts
5 Tips to Be a “Go-to” Media Source
November 27, 2020
Read almost any article, and you’ll notice quotes peppered throughout the piece by experts. The quotes will be attributed to…
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Blog Posts
Book Marketing Tip: Give Your Book Away
November 10, 2020
by Corrin Foster Director of Marketing and Branding Greenleaf Book Group Authors often ask me for my top book marketing…
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Blog Posts
How to Find Your Author Support Group
October 20, 2020
Writing a book is a process that can be both exhilarating and exhausting; after all, an extraordinary amount of time,…
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Blog Posts
Using SEO as Part of Your Author Marketing Strategy
August 27, 2020
by Jeniffer Thompson, Monkey C Media Did you recently write a book that you’re super excited about but find that…
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Blog Posts
Building Your Brand Via Instagram: 10 Ways to Optimize Your Page
August 19, 2020
by Joelle Speranza of Smith Publicity Writing and publishing a book is just the beginning of an author’s journey; promoting…
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Blog Posts
Put It In Writing: 6 Tips for Crafting a Strong Bylined Article
July 24, 2020
Writing Bylined Articles Builds Your Author Brand By Sophia Moriarty Writing a bylined article can be a crucial aspect of…
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Blog Posts
Supporting Black Voices in the Publishing Industry
June 5, 2020
Photo Credit: Jane Mount= Smith Publicity stands firmly against racism, oppression, and violence. We acknowledge that there has been a…
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Author Resources
10 Virtual Media Interview Tips for Authors and Thought-Leaders
May 15, 2020
10 Ways to Do Your Best in Virtual Media Interviews Though the Covid-19 pandemic has certainly prompted many changes in…
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Blog Posts
Tips to Ensure Your Author Website Draws the Traffic You Want
April 30, 2020
How to Have a High(er) Traffic Author Website by Jeniffer Thompson, Monkey C Media When was the last time you…
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Blog Posts
Preparing Your Book Marketing Campaign for Success
December 18, 2019
7 Book Marketing Campaigns Facts Authors MUST Know By Mike Onorato Congratulations! You’ve finished your manuscript, turned it into your editor, or…
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Author Resources
Tips for Gaining Media Interest in the U.S. and Canada as a Foreign Author
December 3, 2019
International Author Promotion in the U.S. and Canada by Mallory Campoli, Publicity Manager, Smith Publicity As an international author, positioning…
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Author Resources
Book Marketing in the UK: Everything You Need to Know
December 3, 2019
8 Things to Know About Marketing Books in the UK by the Midas PR team, a leading publishing, arts and…
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Blog Posts
Tips for Creating an Effective Book Marketing Plan
September 20, 2019
5 Ways to Market Books More Effectively A successful book starts with an effective book marketing plan. A new title…
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Blog Posts
4 Things Book Publicists Need From Authors
September 13, 2019
As publicists, our job is to secure as much media interest and coverage as possible for a book and author.…
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Blog Posts
A Hybrid Publisher’s Perspective on Why Authors Need Book Publicists
August 28, 2019
by Trena White Co-founder and principal of Page Two As a busy hybrid publisher of brilliant non-fiction, we work with…
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Blog Posts
5 Myths of Book Publicity
July 10, 2019
by Dan Smith Did you know … Any author can do publicity on their own. Book publicists will take your…
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Author Resources
Broadcast Interview Tips for Authors
June 12, 2019
15 Ways to Maximize TV and Radio Interviews Interviews provide authors with excellent opportunities to connect with target readers. If…
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Blog Posts
6 Tips to Maximize Media Exposure with Book Publicity
June 12, 2019
The Best Book Publicists Maximize Media Exposure In book publicity, it’s tempting to sit back and wait for the campaign…
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Blog Posts
Kick Your Book Launch into High Gear Through Your Network
May 13, 2019
Business Contacts Can Boost Your Book Launch By Marissa Eigenbrood, Vice President “Alone, we can do so little; together, we…
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Blog Posts
Social Media Tips for Authors and Their Books
May 6, 2019
How to Use Social Media to Boost Book Marketing By Lindsey Brodowski Social media is here to stay, and when…
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Author Resources
Self Help Book Marketing & Author Publicity to Drive Sales
April 2, 2019
by Kellie Rendina New ideas about how to market self-help books coincide with the continuing growth of the genre. Increasingly,…
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Blog Posts
Marketing Your Book Takes Building a Platform
January 28, 2019
Marketing a Book Requires These Platforms Because of today’s high competition level, a robust book marketing platform is a minimum…
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Blog Posts
Understanding Book Marketing and Advertising: Credibility vs. Control
January 3, 2019
How are Book Marketing and Book Advertising Different? Book marketing and publicity are sometimes confused with advertising. The short answer is…
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Author Resources
Social Media and Book Marketing
December 19, 2018
Can Social Media Help Market Your Book? How to use social media for book marketing is a question on every…
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Author Resources
Write Great Subtitles to Boost Book Promotion
December 13, 2018
Why Writing Book Subtitles Can Help Book Promotion Subtitles beneath your book title can improve sales. Subtitles are essential to…
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Blog Posts
Book Signing Events and Bookstore Outreach Tips
November 16, 2018
In-person appearances by authors can be among the essential elements of book marketing. Book signings, especially in your local market,…
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Author Resources
When to Start a Book Publicity Campaign
November 7, 2018
Is There a Best Time to Start a Book Publicity Campaign? by Dan Smith If you ask ten book marketing…
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Blog Posts
6 Ways to Boost Holiday Book Sales
September 12, 2018
Holiday gift-giving brings sales increases for nearly everything — and books are no exception, mainly because they make ideal gifts.…
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Blog Posts
What Every Author Needs to Know About Book Editing
July 9, 2018
You’ve finished your book. You’ve read through it 12 times. It’s clean. It’s good to go. It’s Ready. No, it’s…
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Blog Posts
Book Launch Parties That Get Results
January 3, 2018
How to Throw an Effective Book Launch Party By Chris Robley (Originally published on BookBaby Blog here.) If you’re self-publishing a…
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Blog Posts
Finding the Right Book Publicity for Your Book
December 19, 2017
How to Get Publicity for a Book by Corinne Moulder, Director of Business Development (Originally Published on IngramSpark) Finding the…
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Blog Posts
Amazon Book Page Optimization: 3 Tips for Authors
October 6, 2017
How to Optimize Your Amazon Page Far too often, authors neglect one of the essential elements of book marketing –…
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Author Resources
Authors: How to Make Your Publishing Contract Work For You
May 3, 2017
by Denise Gibbon, Publishing Consultant and Attorney at Law, Above the Dotted Line Though most authors would laugh at the thought, a story…
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Blog Posts
How to Get Your Book into Your Local Bookstore
March 7, 2017
by Kit Little, New Atlantic Independent Booksellers Association staffer and Marketing Director Towne Book Center & Café in Collegeville, PA…
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Blog Posts
From the front lines: a Simon & Schuster sales rep helps sell your book
February 6, 2017
by Tim Hepp, Sales Manager at Simon & Schuster Hello authors, my name is Tim Hepp and I have a…
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Blog Posts
5 Things Literary Agents Wished Every Writer Knew
June 28, 2016
by Laura Rothschild and Sandra O’Donnell, literary agents, RO Literary The 5 Things Agents Wished Every Author Knew As agents,…
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Blog Posts
Boost Your Book Marketing Brainstorm
May 26, 2016
When it comes to book marketing—or any kind of marketing, really—the brainstorming session plays a critical role in strategy development,…
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Author Resources
Merchandising Ideas for Authors and Their Books
November 3, 2015
How Merchandise Can Help Promote Your Book Merchandising gives readers an additional way to connect and to a book and…
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Author Resources
7 Tips for Writing an Author Bio
October 14, 2015
A well-written author bio is an essential element of a book marketing campaign. In some cases, a good author bio…
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Blog Posts
4 Tips for a Successful Book Signing Event
June 26, 2015
A book signing event is a great way to spread the word about your book and connect with your target…
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Blog Posts
Hiring a Book Marketing Agency? Ask These 5 Questions First
June 25, 2015
What to Ask Before Hiring a Book Publicist Whether you’re an indie author or New York Times bestselling name, hiring…
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Author Resources
15 Frequently Asked Questions About Book Marketing & Publicity
May 18, 2015
Learn More About the Role of PR in Book Marketing Book marketing and publicity are essential if you’ve recently written…
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Author Resources
Author Promotion in Book Marketing: A Key Publicity Technique
May 15, 2015
If you’ve recently published a book, then you may have searched the web looking for publicity services. Author promotion in…
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Blog Posts
Infographic: Online Book Marketing vs Traditional Book Marketing
February 20, 2015
Having trouble deciding whether or not you should market your book online or through traditional methods? Luckily for you, we…
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Author Resources
What is Long Lead Media?
February 4, 2015
The Role of Long-Lead Media in Book Publicity Most print brands (magazines) are now blended media, meaning they operate companion…
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Author Resources
Determining the Retail Price for a Printed Book
March 27, 2014
At Dog Ear Publishing, determining the retail price of a book is a routine task. There are various factors we…
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Author Resources
Becoming a TED/TEDx Talk Presenter: Tips for Authors and Experts to Secure Speaking Opportunities with TEDx
February 27, 2014
One of our long-term clients is a highly successful business professional and author. She was the COO of a Fortune…
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Author Resources
Cover Your Back: Back Cover Blurbs
February 10, 2014
Back Cover Blurbs Can Help Sell Books The space on the back cover of a book for blurbs, which are…
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Author Resources
Virtual Book Tours: Promote a Book Without Leaving Home
April 10, 2013
Virtual book tours are one of the most significant ways the digital revolution has expanded the options for book publicity.…
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Author Resources
How Author Promotion Helps to Market Books
December 27, 2010
Author promotion is a crucial part of how to market your book. Even the most introverted authors must get out…
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