Articles
Self Help Book Marketing & Author Publicity to Drive Sales
by Kellie Rendina New ideas about how to market self-help books coincide with the continuing growth of the genre. Increasingly,...
Understanding Book Marketing and Advertising: Credibility vs. Control
How are Book Marketing and Book Advertising Different? Book marketing and publicity are sometimes confused with advertising. The short answer is...
Social Media and Book Marketing
Can Social Media Help Market Your Book? How to use social media for book marketing is a question on every...
Write Great Subtitles to Boost Book Promotion
Why Writing Book Subtitles Can Help Book Promotion Subtitles beneath your book title can improve sales. Subtitles are essential to...
Book Signing Events and Bookstore Outreach Tips
In-person appearances by authors can be among the essential elements of book marketing. Book signings, especially in your local market,...
Book Launch Parties That Get Results
How to Throw an Effective Book Launch Party By Chris Robley (Originally published on BookBaby Blog here.) If you’re self-publishing a...
Authors: How to Make Your Publishing Contract Work For You
by Denise Gibbon, Publishing Consultant and Attorney at Law, Above the Dotted Line Though most authors would laugh at the thought, a story...
From the front lines: a Simon & Schuster sales rep helps sell your book
by Tim Hepp, Sales Manager at Simon & Schuster Hello authors, my name is Tim Hepp and I have a...
15 Frequently Asked Questions About Book Marketing & Publicity
Learn More About the Role of PR in Book Marketing Book marketing and publicity are essential if you’ve recently written...
Infographic: Online Book Marketing vs Traditional Book Marketing
Having trouble deciding whether or not you should market your book online or through traditional methods? Luckily for you, we...