All Things Book Marketing

What actually makes someone a thought leader? And how do you build one deliberately? 

In this episode of Smith Publicity’s All Things Book Marketing podcast, host Marissa Eigenbrood talks with Peter Winick, Founder and CEO of Thought Leadership Leverage, about his new book, The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas—and How You Can Too, co-authored with both Bill Sherman and Naren Aryal and published with Amplify Publishing Group. In this episode, you’ll learn:

➥ Why “thought leader” should never be self-declared, and what actually earns that title
➥ How Peter and Bill used AI to mine insights from over 600 podcast transcripts to help write the book
➥ The four elements of building a platform: content, community, product, and the “you are the X guy” positioning
➥ Peter’s Impact Equation: simplicity × audience relevance × velocity × audience share, and why one weak link zeroes out the whole thing
➥ Why consistency and trust, not constant reinvention, are what keep audiences coming back

Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.

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Naren Aryal on LinkedIn
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