All Things Book Marketing

How do authors and thought leaders go from writing a book to getting booked on stages? Mirjana Novkovic shares what it actually takes to build a speaking career from the ground up.

In Smith Publicity’s latest All Things Book Marketing episode, Sandy Smith talks with speaking-industry consultant and founder of Speaker Story Bank, Mirjana Novkovic, about how authors and experts can start — or level up — as professional speakers. In this episode, you’ll learn:

• How to define a speaking topic that solves a real problem and establishes instant credibility
• Why articulating your audience’s transformation matters more than listing your credentials
• How to keep your branding simple and focused, with your website and especially LinkedIn doing the heavy lifting around one clear signature keynote
• The three essential speaker assets every author needs: a highlights/sizzle reel, a 10-minute content sample, and a polished full 45-minute keynote
• The three paths to landing speaking gigs — self-marketing, speaker bureaus, and management — and how relationship-building and timely, “ripped from the headlines” outreach factor in
• How booking timelines have shifted post-COVID, from just weeks to as long as a year

Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.

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