“I have used many publicists over the 30 years of running my business and writing books, and, I must say, Smith Publicity stood out as the best firm I have ever worked with. My Smith publicists went above and beyond their responsibilities, they became so well versed on the topic of Gender Intelligence and their level of enthusiasm and creativity was something to be admired. In fact, I valued this so much that I have decided to re-engage the firm after the book publishing time line.
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Barbara Annis, author of Results at the Top: Using Gender Intelligence to Create Breakthrough Growth. Barbara is the founding Partner of Gender Intelligence Group (GIG), and is a world-renowned expert on Inclusive Leadership through Gender & Cultural Intelligence, advocating the value and practice of this new type of leadership in Fortune 500 companies and numerous organizations worldwide. She is the author of Same Words, Different Language, Third Edition, and coauthor of several books, including Gender Intelligence and Work With Me. Barbara is chair emeritus of the Women’s Leadership Board at Harvard Kennedy School and was recently conferred the International Alliance for Women, Lifetime Achievement Award.
“The team at Smith Publicity was so well organized and each week I received a detailed recap of media placements, feedback from contacts, new opportunities for me to consider, and priority media targets for future exploratory efforts. A pleasure to work with, they know the business, and I have no hesitation in recommending them highly for anyone considering book marketing and author promotional service.
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Dean Karrel is an Executive and Professional Career Coach. He is the instructor of twelve courses available on LinkedIn Learning and has also been in senior leadership positions for more than three decades with major global publishing companies.
“Smith Publicity did an amazing job raising awareness for my book, Simplify Work. Their hard work, initiative and creativity led to 20+ articles being published in various magazines, journals and newspapers. I will certainly seek to work withSmith Publicity again in the future.
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Jesse Newton is the author of Simplify Work; Crushing Complexity to Liberate Innovation, Productivity and Engagement. He is the founder and CEO of Simplify Work; a global management consulting firm that helps organizations throw off the shackles of debilitating complexity and reignite top performance.
“The number of publications and awareness Smith Publicity was able to generate helped put us on the map.
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Andrew is the CEO and Co-Founder of Aspirent, a management consulting firm focused on analytics. He has extensive experience building Analytical Solutions for a wide range of companies, from Fortune 500s to small non-profits. Andrew focuses on helping organizations utilize their data to make impactful decisions that drive revenue through monetization strategies. He has been building analytical solutions for over 25 years and is excited to share these practical methods, tools, and techniques with a wider audience.
“I used the services of Smith Publicity for two months to promote my new book Raise the Bar, Change the Game with no idea what would happen. I was allocated two publicists to front my campaign. Well, in the first week I started to get countless offers for interviews and bylines and in short order I had so many offers I kept getting confused with what I had to do and had to get my PA to manage my diary! Both of them managed to get the essential messages across to the media so it was easy for me to follow what was needed from me. I am looking forward to using them again to promote my audiobook. Highly recommended.
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Brian Marcel is the founder and Chairman of International Bar Code System (IBCS) Group, known for bringing the game-changing barcode technology to a part of the world in desperate need for change. Since its start in 1988, he has built the IBCS Group into the top enterprise mobility integrator in Central and Eastern Europe. With more than 35 years of hands-on, high-level senior and corporate entrepreneurial experience, Marcel—known as “Mr. Mentorvator”—has helped seven entrepreneurs become millionaires. His goal is to do the same for ten more people in the next five years.
“I faced a daunting task once my book, The Dividends of Decency was published. I had a book with a powerful and much needed message, but I also had a ‘business’ non-fiction book written by a new and unknown author competing for attention with countless other books.
My responsibility was to get attention for my book and get the message out to the world. An impossible task to accomplish on my own. So I made a brilliant decision. I hired Smith Publicity. The results were astounding. They got stunning coverage for this first time author. You can see what they achieved by looking at the “Media” page of my web site, donsheppard.com.
What distinguishes Smith Publicity from other PR firms is their credibility with media and the respect they have within that community. And the integrity, ethics, and values embodied by my Smith Publicity publicists and recognized by everyone they interact with meant my work was, at the least, given a fair review.
As I look back on that journey with Smith, I’m awed by what they accomplished. I’ll be a lifelong fan.
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Donald Lee Sheppard emerged from humble beginnings in a Northern Ontario mining town to become a leader in employee benefits consulting and communications. During his career he rapidly rose through the ranks of companies such as Manulife, William M. Mercer, and Johnson & Higgins. Later, Sheppard built and sold his own employee communications consulting firm, Sheppard Associates. Currently the CEO of Sheppard Properties, LLC, he is actively involved in a host of charitable ventures. He pedaled coast-to-coast in a cross-country cycling fundraiser and has had a significant positive impact on youth soccer in America, receiving several awards for outstanding community service. Don has been featured in media across U.S. and Canada including INC, Thrive Global, The Hill, Salon, BC Business, CBC, and HR.com.
“We worked with Smith Publicity for nine months following the publication of our first book. I cannot say enough about my publicist and the quality of her work. She is everything you would want in a partner – passionate, hard-working, high-energy, and organized. Additionally, she has obviously built strong relationships with so many people at numerous publications. Her success rate in landing us interviews, podcasts, and articles was outstanding. Our publicist was one of those rare people who actually follows through on all her commitments. I wouldn’t trust anyone else with our book publicity!
Audrey Epstein
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Partner, The Trispective Group
The Trispective Group focuses on understanding and improving the people side of business. Through their extensive work in many companies, they’ve learned what it takes to develop effective, healthy and sustainable leaders, teams and organizations. Clients have included companies such as PetSmart, Kaiser, Orbitz, and others.
Website: www.trispectivegroup.com
“If you want a dramatic increase in your book sales then Smith Publicity is THE firm for you. Within one week I had people coming at me from all directions wanting information about my book. Smith Publicity has the contacts, and the expertise, to make you a star! I will be a lifetime client!! Thank you Smith Publicity.
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Award-winning author Dave Cook, CEO and founder of Sales Training On-the-Go, is one of the most in-demand experts on sales training, coaching, and motivation around the world. Cook is the #1 rated producer at Business and Legal Resources (BLR), with awards including: CEO / President’s Club Award for Outstanding Sales Achievement for all eleven years of his employment and the Joe Berneski Leadership Award for Outstanding Leadership Skills. With unparalleled expertise, Cook’s training will help anyone to rise to the top of their field and achieve their greatest professional goals, faster than they ever thought possible.
“It took me twenty years to develop and refine the material in my book Close Deals Faster: The Fifteen Shortcuts of the Asher Sales Method and I didn’t want to entrust its future success to just anyone. I was referred to the experts at Smith Publicity and am so glad I teamed up with them. With Smith’s close connections to editors and bloggers and their skill at high payoff submissions, we targeted a publication campaign that achieved results far beyond my expectations. Great people. Great ROI.
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John is the CEO of Asher Strategies, a high-level growth strategy consulting firm focused on improving sales. Asher is a #1 rated speaker for Vistage, a world-wide network of CEOs. Over the last two decades, he has mentored a large cadre of speakers and trainers that has fueled the growth of ASHER. Asher has held a variety of positions, but a lot of what he learned about leadership and sales he picked up in the Navy, where he served as captain of two nuclear-powered fast attack submarines before becoming the program manager for a billion-dollar software development program. After co-founding an engineering firm in 1986, Asher and his team grew the company at a compounded growth rate of 42 percent per year for 14 straight years. He later started a sales and marketing advisory business, training over 70,000 salespeople in 22 countries on his efficient and effective sales process to quickly close new business.
“I really enjoy my professional engagement of the entire Smith organization – and particularly my publicist. The most critical metric is that the opportunities we’ve garnered have been consistent for the last several years – and in that time, I had two previous PR agencies. None have measured up to the quality and volume of exposure that Smith has been able to muster. We continue to be impressed.
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Norty Cohen is a creative/account guy/researcher whose agency, Moosylvania, develops programming for top national brands. His agency houses a research facility on its campus – and they use national research services to continually dig into consumer motivation. He is featured speaker on national marketing panels and has presented his work at AT&T, Western Union, Taco Bell, Burger King and numerous CMO conferences. The updated study is featured annually in Business Insider and other publications. His other passions include serving as an Executive Board Member of Gateway to Hope, a Breast Cancer Lifeline and playing music in a rock band. He lives in New York and St. Louis.
“A profound pleasure to work with the professionals at Smith Publicity. Engaged, hard working, and created a wealth of valuable media hits that have changed the launch complexion of The Compass Solution: A Guide to Winning Your Career. I did not foresee articles with CNBC, Huffington Post, Glassdoor, etc….but truly appreciated. A great many authors may think they understand what’s involved in securing media attention – I am not one of them – but I have learned greatly because of the insights gained from this partnership. Top drawer team of professionals.
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Tim Cole is the Founder and Chief Executive Officer of The Compass Alliance. His experience is exceptionally broad – across sales, marketing, human resources, training, market access, and leadership development. He is a multiple winner of Excellence in Leadership Awards and is regarded as one of the most highly respected veterans in the healthcare arena.
“It’s always a pleasure to work with the team at Smith Publicity. Our authors appreciate the weekly check-ins, thorough reports, and being involved in the overall publicity process. I would recommend using Smith Publicity in a heartbeat and will continue to do so with future authors.
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Figure 1 Publishing is a Vancouver-based award winning publisher producing stunning illustrated books and savvy, bestselling business titles. www.figure1publishing.com
“Smith Publicity worked tirelessly to unearth what seemed like every imaginable opportunity to publicize our book. They were in almost daily contact through the duration of the campaign, scheduling event after event as a result of the wide net they cast. Their follow through was outstanding and their support all encompassing. I would highly recommend them to anyone seeking true advocacy.
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Jody Foster, MD, MBA, is Clinical Professor of Psychiatry in the Perelman School of Medicine at the University of Pennsylvania, Vice Chair for Clinical Operations in the Department of Psychiatry at the University of Pennsylvania Health System and Chair of the Department of Psychiatry at Pennsylvania Hospital. She attained her MBA, with a concentration in finance, from the Wharton School.
“I have been SO happy with the results. I would highly recommend Smith Publicity. Due to their media connections, I received more than I had expected. In addition to radio, TV, and podcast interviews, they have built relationships with numerous reputable online publications. You are missing opportunities if you do not partner with them.
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Stacey Hanke’s passion is teaching others how to communicate with influence Monday to Monday®. As a keynote speaker and mentor to c-suite executives, she helps individuals see through the eyes and ears of their audiences. The result is career-changing insights. Over the last twenty-plus years, Stacey has trained more than 15,000 leaders, salespeople, and business professionals across the United States and abroad. Stacey Hanke, Inc., the company she founded in 2004, provides keynotes, training, and coaching for organizations in a wide variety of industries, including manufacturing, healthcare, retail, advertising, financial, and insurance. Stacey’s clients encompass Fortune 500 companies and household brands such as Coca-Cola, GE, General Mills, FedEx, Kohl’s, Blue Cross Blue Shield and Adobe. Recognized as one of the National Speakers Association’s “Top 6 Under 40,” she has emceed TedX.
“My experience with Smith Publicity, Inc. and my publicist was terrific. She and the team at Smith Publicity were extremely professional and are clearly well connected to the publishing/book writing PR community. They demonstrated patience with me as a first time author, while providing exceptional support and reach via their network of contacts. I would certainly encourage other authors to enlist the experience and skills provided by the Smith Publicity team.
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Dudley Slater is the co-founder and fifteen-year CEO of Integra Telecom, he grew the company from nine to over two thousand employees, transitioning it from a start-up to national prominence as one of the ten largest fiber-based telecommunications companies in the United States. He attributes his company’s success to its people. Slater partnered with other leaders of iconic, nationally recognized organizations, to refine the knowledge and techniques that make up the practical, everyday tenets of the fusion leadership. Slater earned a bachelor of science in geophysics from UCLA and a master in business administration from the Harvard Business School.
“I had the pleasure to work with the professionals at Smith Publicity to help promote my first book. Having not done this before I didn’t know what to expect. My publicity team spent the time to learn more about me and my DNA. They customized an approach that was suited perfectly for me and encouraged me to more clearly position my expertise. They relentlessly pursued relevant opportunities in the press and media to publicize my book and myself and introduced me to opportunities I never would have found on my own. Their hard work is still providing dividends today.
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Les Trachtman is currently the CEO of The Trachtman Group – focused on helping companies grow and scale, as well as managing director (and majority investor) of Purview, an early stage company focused on disrupting the medical imaging business. He has lectured at numerous universities across the country including the Harvard Business School, the MIT Sloan School of Business, University of Southern California, Rensselaer Polytechnic Institute, Kent State University, University of Maryland Smith School of Business, Union College, and Quinnipiac University School of Business.
“I’m a researcher by nature, and I did some pretty thorough research on publicity companies before I chose Smith Publicity for my latest book launch. And holy Mackerel, did I choose the right group! I could not be happier with the results. Within three short (and busy) months, I’ve been featured on four television segments in major markets, I’ve been on three radio shows, I’ve been quoted in countless newspapers and magazines, my book has been reviewed by six blogger book reviewers, and I’ve had more than a dozen articles published—all because of Smith Publicity! The best part, though? As with most things, it’s the people. The staff at Smith Publicity are, hands down, the most professional, competent, positive, sweet, caring, and downright fun people I’ve ever had the pleasure of working with. Smith Publicity will forevermore be my go-to company for all my publicity needs. Thanks, Smith Publicity, for all that you did for me!
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Denise Dudley is a professional trainer and keynote speaker, author, business consultant, and founder and former CEO of SkillPath Seminars, the largest public training company in the world, which provides 18,000 seminars per year, and has trained over 12 million people in the US, Canada, South Africa, Australia, New Zealand and the UK.
Denise holds a Ph.D. in behavioral psychology, a hospital administrator’s license, a preceptor for administrators-in-training license, and is licensed to provide training to medical professionals in the United States and Canada. She’s also a certified AIDS educator, a licensed field therapist for individuals with agoraphobia, and a regularly featured speaker on the campuses of many universities across the US, and the author of Simon and Schuster’s best-selling audio series, “Making Relationships Last.” www.DeniseMDudley.com
“Smith Publicity is the absolute best. Once you engage them you will have a flurry of activity, media inquiries and interview opportunities. I highly recommend them.
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Steven L. Blue, MBA, is CEO of Miller Ingenuity, a global supplier of mission-critical components in the transportation industry.
“I have worked with Smith Publicity to help us gain exposure for our new book Future-proof Workplace. The team there have been terrific. We got massive coverage with top line magazines and radio. Our publicists were terrific. Not only did they lead a fabulous campaign but they kept us informed and did great reports on the activity. I would work with them again without hesitation.
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Dr. Linda Sharkey is a Founding Member of the Marshall Goldsmith Group, a premier executive coaching organization. Her clients include Boeing, GE, NetApp, Sodexo, Key Bank, Sanofi, and Lexis Nexis.
“I was referred to Smith Publicity by an associate with a long successful history in the publishing industry. I felt my book The Five Hour Workday was a naturally press friendly topic, and it supported the ‘work to live’ brand identity of my company, Tower Paddle Boards, so I decided to invest in a 4 month PR book launch and campaign with Smith Publicity.
The results of Smith Publicity’s PR campaign were beyond my expectations. In the U.S., I got a ton of local and niche press in radio, TV, print, and online. They also landed me four major national TV programs including CNN Money, Fox & Friends, CNBC Power Lunch, and The List. They also landed me a number of major podcasts including The Adam Corolla Show. My book was also covered in Fast Company, Forbes, INC, the Huffington Post, Business Insider, Mashable, and more.
I didn’t even ask Smith Publicity to pursue international coverage, but we ended up getting press in over 20 countries, with several major national newspapers, and I was even dubbed ‘World’s Best Boss’ in one. With the rise of the international interest, and the success of Smith Publicity’s efforts, I decided to extend my PR contract with them 2 additional months to fully leverage the newly discovered international interest. In the process, I had several reality TV production companies approach me about doing a TV show around The Five Hour Workday.
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Stephan Aarstol is the CEO and founder of Tower Paddle Boards. After appearing on ABC’s Shark Tank and securing an investment from Mark Cuban, Stephan was featured by People Magazine as one of “Shark Tank’s Biggest Winners.”
Stephan’s company quickly became one of Mark Cuban’s best-performing investments from the popular show, and in early 2016, ABC returned to feature Tower Paddle Boards in a nationally-televised episode of Beyond the Tank.
“Working with Smith Publicity was a treat from the start. Not only was the entire team a pleasure to partner with, they worked tirelessly from start to finish to publicize our book POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History. The result was a robust, comprehensive campaign that exceeded our expectations.
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Tim Connolly, owner of Fenwick Publishing. Fenwick is anchored by a core group of publishing professionals with specific marketing, communication, custom product manufacturing, graphic design, and interactive media experience. Beyond the core, they have a global network of best-selling authors, photographers, researchers, and global manufacturers that they pull from to assemble the right team for each job. Smith Publicity promoted POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History, a Fenwick Publishing title.
“We were very impressed with the work of Smith Publicity and our publicist on the launch of our book, Engage the Fox. They were instrumental in helping us not only gain media interest in the book but also in helping us position and refine our brand. We look forward to working with Smith Publicity when we publish our next book!
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Lawrence “Larry” Chester founded Process Design Consultants Inc. in 1997. An accomplished adult educator and facilitator, Larry is especially committed to the measurement of training effectiveness. In 2000 he received an award for “instructional excellence” for his work in continuing education at the University of Toronto. Jen Lawrence is a principal at Process Design Consultants Inc., with expertise in issues management, critical thinking skills, and change management. Jennifer earned an MBA in finance from the Rotman School of Management at the University of Toronto. She currently blogs at The Toad Hollow Gazette and HoteldeRambouillet.com.
“When researching possible publicity companies for my new book, The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work, I interviewed representatives from several companies and received their proposals. The quality of the interview and the proposal from Smith Publicity immediately impressed me with its professionalism and personalization. And I know I made the right choice the moment we started working together.
My publicist was not only filled with great publicity ideas but she made it happen. My work has been featured in more high quality, high exposure, targeted publications and interviews than I ever expected. In fact, they’ve gotten me so many requests for articles and podcasts that it has been difficult to do all of them, which is a WONDERFUL problem. I have every confidence in Smith Publicity and would advise you to hire them as well.
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Dr. Alan R. Zimmerman speaks on issues of leadership, life balance, motivation, teamwork/team building, attitude, and relationships to business, government, education and health-care organizations. He is a National Speakers Association Certified Speaking Professional and has been inducted into the Speaker Hall of Fame. He previously taught at Emporia State University, the University of St. Thomas, the University of Minnesota, and Mankato State University. He currently teaches at the Institute for Management Studies.
“It has been a pleasure to work with Melissa and the entire Smith Publicity team. You folks have helped shine a light on my book and my work. I recommend you highly to anyone looking for publicity help—Thanks!
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Bill Sims, Jr., is President of Bill Sims Behavior Change. For more than 30 years, he has helped companies improve human performance & profitability through positive reinforcement. Bill’s book Green Beans & Ice Cream: The Remarkable Power of Positive Reinforcement is available at www.greenbeanleadership.com, amazon.com, audble.com, and other leading book sellers.
“Smith Publicity made my book launch process easy, fun and successful. From day one everyone was fabulous on making suggestions, anticipating my needs and never missing a beat on follow up with all parties they reached out to on my behalf. I highly recommend Smith Publicity to anyone looking for a collection of fine people who place service and support as their core tenets.
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Tim Brown, author of Jumping into the Parade: The Leap of Faith That Made My Broken Life Worth Living, is a serial entrepreneur, devoted father and community leader. His business successes have spanned several industries, including radio broadcasting, printing, high technology to oil and gas commodities. A long-time Colorado resident, he has served on various non-profit boards and two family foundations, including The Colorado Meth Project, Man Therapy, Denver Area Council, Boy Scouts of America, Colorado Uplift and Lead Like Jesus. Tim returned to Smith Publicity to promote his second book, Old School with New Tools: The Extra 5% that Takes You to the Top of Your Sales Game and Keeps You There.
“Working with Smith Publicity was a pleasure. My publicist secured a number of invitations for me to write articles for media outlets, and kept me updated on her efforts throughout the media campaign. She also provided good advice on strategies for dealing with the media during and after our work together.
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Deirdre B. Mendez, PhD is an intercultural consultant, trainer, and educator who has helped U.S. companies and their international partners identify and resolve culturally based conflict for nearly three decades. Since 2005, she has been affiliated with the Center for International Business Education and Research (CIBER) at The University of Texas at Austin, where she is currently Associate Director for Cultural Programs.
“Smith Publicity did an amazing job of getting exposure for my book and media opportunities. Kristi creatively worked to cover multiple angles to pitch the variety of topics covered in my book, with great success.
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Rosalie Chamberlain is the Owner of Denver, CO-based Rosalie Chamberlain Consulting & Coaching. A thirty-five year organizational culture and eighteen year corporate coaching veteran, she specializes in maximizing talent and productivity within organizations. She is a skilled consultant, facilitator, coach and speaker in the areas of diversity and inclusion strategy, multicultural competency, leadership development, and talent management, with expertise in managing and leveraging diverse talent. Previously, Chamberlain was a Diversity & Inclusion Manager for a national American Lawyer Top 100 law firm. She received her diversity and inclusion credentials from Cornell University’s Institute for Labor & Relations (ILR) and was certified through the International Coaching Federation.
“I want to commend Smith Publicity for a job well done. Wow! I’m blown away by how much we’ve been able to accomplish together in such a short amount of time. My publicists were collaborative, adaptable, and consummate professionals during every single interaction—whether by telephone or through email—and they are both highly skilled at choosing the best media outlets to match the intended message and audience.
Thank you for the number of writing opportunities you produced during this campaign. I love to write, but it was great to have you on my team when I hit those couple of mental blocks and could write no more. What a wonderful problem to have—too many articles and interviews attached to too many different outlets for me to possibly keep them all straight. Fantastic! I’m so pleased with this campaign and so grateful to Smith Publicity for all you’ve done to help me launch my new book. Thank you for everything. I’ll definitely use your services again in the future.
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“As soon as I met my Smith Publicity publicist I knew she was going to do a great job on my behalf to develop a comprehensive marketing plan for my new book. She more than lived up to my expectations. She is a very knowledgeable book publicist and did an incredible job securing media requests for interviews and articles to promote my book. Smith Publicity is extremely responsive and does everything first class. I have thoroughly enjoyed working with her and the entire team at Smith Publicity. I would highly recommend them to any author seeking help to promote their new book.
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Dennis C. Miller is a nationally recognized strategic leadership coach and motivational speaker with over 30 years of experience. The former CEO of Somerset Medical Center and Healthcare Foundation, Dennis now works with leaders of nonprofit organizations and is an expert in board governance, leadership development and succession planning. As the Founder and Executive Director of the Center for Excellence in Leadership, Governance and Philanthropy at Farleigh Dickinson University, Miller also served as Chairman of the Board of Trustees for Saint Joseph’s Regional High School in Montvale, New Jersey. Miller is a regular columnist for The Nonprofit Times, a leading business publication for the nonprofit industry. He has written three previous books about nonprofit organization success: A Guide to Achieving New Heights: The Four Pillars of Successful Nonprofit Leadership; The Nonprofit Board Therapist: The Guide to Unlocking Your Organization’s True Potential; and The Power of Strategic Alignment: A Guide to Energizing Leadership and Maximizing Potential in Today’s Nonprofit Organizations.
“My Smith publicist was a true partner who thought about the big picture. Working with her has really helped us forge new, powerful relationships such as ABC LA radio and CheddarTV, but also she was also strategic about positioning for what’s possible next.
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Melissa Gonzalez is the founder of the Lion’esque Group, a firm of pop-up architects™ who have produced over 100 pop-up retail experiences across the U.S. Her clients include major retail brands like Marc Jacobs, Penguin Random House, Raden and J.Hilburn. In 2015 she was awarded Innovator of the Year for Pop-Up Retail by Retail Touchpoints and in 2014, her work was honored with the CLIO Image Award for experiential engagement, and was a finalist for the New York Design Award for marketing and branded experiences. Melissa is also a co-founder of THE MARKET at the Roger Smith Hotel, and an advisor to the innovative start-up Fotofwd. Gonzalez is a regular contributor to the New Daily Daily News, ABC LA Radio and is an active guest blogger on pop-up and immersive retail strategies and presents at conferences across the country. She has also been awarded the Wall Street Journal “Donor of the Day,” one the top 20 Most Inspiring People in New York City and one of the Top 100 Young CEO’s- via Our Time’s White House Initiative. Follow her online @melsstyles
“Our publisher, Greenleaf Book Group, recommended Smith Publicity, and we are so pleased we took their advice. At our first meeting with our publicist and other Smith team members, it was clear they had thoroughly read our book. Our publicist had already marked passages and quotes that she was certain would spark the interest of the media.
Shortly after that initial meeting my publicist wasted no time lining up media opportunities to publicize the book during the run-up to our publication date and beyond. The opportunities included byline articles placed in relevant online media publications, radio and podcast interviews for the authors, book reviews, and placement of books excerpts in major online media, such as Fortune.
After the release of The Purpose Is Profit, Smith continued to pitch media with new angles, securing us with new opportunities. We do not hesitate to recommend Smith Publicity to authors looking to raise awareness of their book.
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Ed McLaughlin is the founder & CEO of Blue Sunsets LLC, a real estate and angel investment firm based in Darien, CT. Previously, McLaughlin founded and served as chairman & CEO of United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, sold to Johnson Controls (JCI) in 2005. In 2001, he earned Entrepreneur of the Year honors from Ernst & Young, and USI was named to the Inc. 500 list of America’s fastest growing companies. A member of the Board of Governors for Tufts Medical Center, McLaughlin founded its David E. Wazer Breast Cancer Research Fund. He graduated from the College of the Holy Cross, where he is a member of the Board of Trustees. Active in philanthropy, McLaughlin lives with his wife in Connecticut and has three adult children.
Wyn Lydecker is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often. Previously, she was Managing Director of Business Plans International in New York and Co-Director of the Small Business Resource Center at Norwalk Community College. Lydecker has an MBA in finance and marketing from the Wharton School of the University of Pennsylvania and a BA in economics from the University of California at Santa Barbara. She serves on the board of a local nonprofit she helped found, At Home In Darien. She lives in Connecticut with her husband and has two adult children.
“After doing due diligence I selected Smith Publicity to assist with promoting the ideas in my newest book, Intelligent Disobedience. They have not disappointed. Though I came to Smith late in the book promotion process they have effectively taken my message and brought it into the light of day in most of the major print outlets that my potential audience reads. We are now working collaboratively to bring the message further afield to new audiences who will also benefit from its ideas. I am very appreciative of their professionalism and enthusiasm.
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Ira Chaleff is an author, speaker, workshop presenter and innovative thinker on the beneficial use of power between those who are leading and those who are following in any given situation. He is the founder of the International Leadership Association’s Followership Learning Community and a member of the ILA board of directors. He is also the founder and president of Executive Coaching & Consulting Associates, which provides coaching, consulting, and facilitation to companies, associations, and agencies throughout the Washington, DC area. He is chairman emeritus of the nonpartisan Congressional Management Foundation and has provided facilitation to nearly one hundred congressional offices to improve their service to constituents. He is adjunct faculty at Georgetown University, where Courageous Followership is part of the core curriculum in its professional management training for staff. Media placements include The New York Times, Fox Business, Fortune, Miami Herald, CEO Magazine, European CEO, Chief Executive, Fast Company, and BBC.
“I recently worked with Smith Publicity on a publicity campaign for my two self-published books. Their team devised an effective strategy to reach out to both the secular and Christian markets. I greatly enjoyed working with them, and they communicated frequently to keep me informed. In addition to being great to work with, their efforts produced radio and TV interviews. They also placed several of my articles on relevant, impactful, and high-traffic websites. Furthermore, I have been able to network with the contacts they provided, and this networking is producing additional publicity for my books and far-reaching professional opportunities for me. Overall, my experience with Smith Publicity has been strong and positive. Smith and team are competent, focused, and driven. They are delightful to work with. I highly recommend Smith Publicity.
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Green has expertise in leadership and soft skills development, and developing academic success skills in students. He founded Leadership and Soft Skills Training and offers personalized coaching for young people and tailored presentations to schools, churches, and other organizations. He is a Student Leadership Expert of HowToLearn.com. and was recognized as a Global Presence Ambassador by Parenting 2.0 or my commitment to developing success skills in young people.
“My Smith Publicity team was ON FIRE, booking interviews for me with lots of target publications. My publicists were very creative in their placement and pitch ideas and have successfully positioned me to media and influencers as an expert in my field. The best compliment I could give is passing along this feedback from a radio host I talked to. He said: ‘I see you everywhere. I just knew I had to talk to you!’
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Deb Gabor was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.
Through Investorpitches.com, a division of Sol Marketing, hundreds of start-up founders have benefited from Deb’s wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $85 million.
“If you need to launch a book, you need Smith Publicity. I was truly impressed with their launch strategy and their dogged execution. They know how to get the kind of media that you need for your book and your brand. I could not recommend them more highly.
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“”If you want someone who works as hard as you do to make your book a success, then Smith Publicity is the go-to company. From start to finish, Smith Publicity’s team were generous with their time, expertise, and knowledge whether it was collaborating on the next steps, developing social media strategies or exhibiting my book at upcoming book events. They also were incredibly patient and responsive in answering my questions and I had many since I am a first-time self-published author. In short, Smith Publicity does a great job!
Suzanne Scheideker Cook worked her way up from Clerk Typist to senior management with the City of Los Angeles. Suzanne is now a consultant and works with the construction, transportation, and logistics industries. Suzanne’s passion is mentoring. She is a mentor for graduate business students at the University of Redlands’ School of Business.
“Kristi Hughes delivers results! She is focused, creative and professional. My book would not have been successful without Kristi and the team at Smith Publicity. The continued innovation and pulse on the market is unmatched.
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Featured in Fortune, Wall Street Journal, Marie Claire, Bloomberg, CNN and many other news outlets. A straight forward, practical resource, The Balance Myth book shows women that by leaving behind the frustrating and useless idea of work-life balance they can stop feeling guilty and frustrated. Former long time COO of Qwest, a $12 billion telecommunications and media company, Teresa Taylor is a sought after as a speaker on topics including leadership, economic development, and innovation.
“Smith Publicity started producing results the minute we signed the contract with them. Part of it was their huge ‘get it’ factor. They safeguarded the essence of my message but amplified it and translated it so it caught the ears of all the right people. Many, many articles and radio interviews later we can say with unquestionable conviction, Smith delivered all they said they would and far, far more. Hire them!
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Brady Wilson is, undisputedly, the embodiment of focused energy. As co-founder of Juice Inc., Brady’s vision is to create a world where businesses pulsate with creative energy.For 20 years, he has inspired countless companies including American Express, BMO, BMO Harris, Loblaw, PHH, The Co-operators, Yum! Brands Canada and some of the world’s largest Fortune 500 companies, to find the courage to:
Beyond Engagement shows how to get beyond this kind of self-defeating engagement: by managing energy rather than engagement. The book offers a chapter each to ten leadership principles based on the findings of brain science.
“I enjoyed working with Smith Publicity. They worked tirelessly to secure coverage for my book, Bankable Leadership: Happy People, Bottom-Line Results, and the Power to Deliver Both. They updated me weekly on all initiatives and results, and brainstormed with me throughout the campaign on timely angles to help make me and my book newsworthy—all qualities critical to a successful book launch and continuing to build my brand. I highly recommend Smith Publicity.
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Dr. Tasha Eurich is an organizational psychologist, speaker and New York Times and USA Today best-selling author of Bankable Leadership: Happy People, Bottom Line Results and the Power to Deliver Both. Her life’s work is to help organizations succeed by improving the effectiveness of their leaders and teams. Sample media placements.
“Smith Publicity will do ALL humanly—and perhaps even super humanly—possible to support your book, project, or idea. My publicist’s relations with the media were deep and true. In a world of false promises and hype, my publicist was the rare straight shooter with impeccable values. Creative, determined—and loads of fun to boot—she thought inside, outside, and way beyond the box. If you have the great fortune of getting Smith on your project, you’ll have won the PR jackpot.
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Gina Barnett, author of Play the Part: Master Body Signals to Connect and Communicate for Business Success (McGraw-Hill). Since 2011, Barnett’s been speaker coach for the main stage TED Conference. She is the founder of Barnett International, Inc., an executive communications consulting firm. She’s coached and consulted with thought leaders in finance, technology, healthcare, science, and the arts.
“Although I was a first time author when I began working with Smith Publicity, I was clear about the target audience I wanted to reach. My publicist took the time to thoroughly understand my objectives and how best to position the book with her media contacts and those I suggested to her as well. She put in great effort on my behalf and kept me well informed. I am very pleased with the results that were achieved and Smith Publicity to other authors.
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Gary Carmell owns a real estate investment management firm based in California and Texas. He specializes in the acquisition, development, and management of apartment communities throughout the United States, where his company owns and operates more than twenty thousand units with a value of over $3 billion. A Chartered Financial Analyst, Mr. Carmell received his B.A. from the University of California Los Angeles in political science and an M.B.A. from the University of Southern California.
“There is nothing more anxiety-provoking, especially to a first-time author, than to try and figure out how to navigate the totally unknown and sometimes choppy waters of getting the word out for your new book. Securing book reviews and media coverage is a unique tactical challenge. I was lucky enough to meet the folks from Smith Publicity at just the right moment–about eight months prior to my book launch. They held my hand through the whole process as they calmly and masterfully built and then executed my campaign. It helps to have experience on your side, and the team at Smith has it. They get amazing results!
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Beth Levine, author of Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World, a substantive yet down-to-earth business book that entertains while it teaches leaders and aspiring leaders why and how they should shape their communications in order to be more effective and impressive. Communications coach Beth Noymer Levine is an expert in helping Fortune 500 executives, professional and world-class athletes, and other high-profile individuals effectively think about, prepare for, and deliver their messages to important audiences. The founder of SmartMouth Communications (www.smartmouthgroup.com), Levine is also the creator of the 5-star-rated iOS mobile app SmartMouth Public Speaking Toolkit (app.lk/smartmouth). She is a frequent speaker and workshop presenter at conferences and events nationwide.
“Smith Publicity was a joy to work with. My publicist got very clear quickly on our message and hit the target in securing interviews and articles to be published. I wouldn’t hesitate to use the services of Smith Publicity in the future.
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Ron Sukenick is the president and founder of the Relationship Strategies Institute and a presenter, consultant, and business coach. He is the author of Networking Your Way to Success and a contributor to the New York Times bestseller Masters of Networking. Ken Williams is a presenter and mentor with a local marketing business. He is a former sales manager and has experience working in human resources and customer service, areas in which he now trains business professionals in improving. They are the coauthors of 21 Days to Success Through Networking.
“Smith Publicity did a fantastic job landing high-profile interviews and reviews for my book. They are professional, organized, and effective. Highly recommended.
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During Winthrop H. Smith’s final decade with the firm, he was EVP of Merrill Lynch & Co., member of the Executive Management Committee, and Chairman of Merrill Lynch International. In the latter capacity, he led one of ML’s four business units with 9,000 employees, over $2 billion in revenues, and client assets of $180 billion, developing senior client relationships in over eighty countries. He is one of few people who has known every CEO at Merrill Lynch. Currently, Smith is majority owner and President of Sugarbush Resort in Vermont and director of four financial firms in the U.S. and Canada.
“As a first-time author, my goal was to market my book to gain greater national exposure and expand my keynote speaking…and I knew I couldn’t do it alone. My publicist and the entire Smith Publicity team understood my vision, created a true win-win partnership, and have exceeded my expectations every step of the way. The level of responsiveness, clear communication, attention to detail, creative thinking, and overall client service is unmatched. In the first week of my contract, my publicist got me into the Wall Street Journal, and since then I’ve appeared in countless national publications, radio shows, and television programs. The number of doors and new opportunities that have opened up as a result of this proactive, targeted, and strategic publicity is overwhelming. Writing a book is hard, but marketing a book is even harder…which is why you need the experts at Smith Publicity. Smith is the greatest investment I have ever made in myself, and my business, and it’s worth every penny.
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Aimee Cohen, author of Woman Up!: Overcome the 7 Deadly Sins that Sabotage Your Success. Aimee Cohen is a Keynote Speaker, Career Expert, Executive Coach, Trainer, Facilitator, and Author. She owns Cohen Career Consulting and is a contributing writer for the Denver Business Journal, facilitates the LINK to Leadership program for the Leadership Investment, received recognition as an Outstanding Women in Business Award nominee, has appeared as a career expert on numerous television programs and has been cited in Glamour magazine, the Wall Street Journal, and the Denver Post, and was featured in Denver Woman magazine.
“A client recommended that we talk to Smith Publicity about promoting our book, Committed Teams: Three Steps to Inspiring Passion and Performance. Right from the start, we were impressed with the specificity and infectious enthusiasm with which Sarah Miniaci discussed the promotion process. We ultimately decided to work with Smith and spent the next nine months collaborating with a brilliant Smith publicist on getting the word out about our book. The results went far beyond anything we thought possible. We placed dozens of articles and op-ed pieces in publications around the world. Several of them were among the leading business magazines. The publicity effort gave us invaluable visibility among our target audience. Bottom line: authors who want to gain the right kind of attention for their books should work with Smith Publicity.
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Dr. Mario Moussa and Dr. Derek Newberry are the authors of Committed Teams: Three Steps to Inspiring Passion and Performance. Dr. Moussa teaches in the Executive Programs at Wharton School of Executive Education. Dr. Newberry is a lecturer at the Wharton School. Connect with Dr. Moussa at www.moussaconsulting.com, and with Dr. Newberry via Twitter, @derekonewberry.
“My campaign with Smith Publicity was a huge success. They were able to help me establish credibility with all of the media work and now we are selling books everyday. I told my publicist that on a scale of 1-10 with 10 being the best, she was an 11. I could not be happier with the work she did! Thanks for making this such a wonderful experience for me.
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Rood is a self-taught software engineer with over 30 years’ experience. He has worked with a wide range of companies including Charles Schwab, Cisco Systems, AT&T, SBC, Pacific Bell, The Golden Nugget Hotel and Casino, The Mirage Hotel and Casino, US Sprint, Ricoh Silicon Valley, Ricoh Innovations and RSA Security.
Most of Rood’s contracts ended after one or two years and unemployment became a frequent challenge in his life. He knew then that he had to become an expert on money management or he would not survive. Between 2004 and 2006, Rood figured out the right way to manage his money so he could eliminate his dependence on a paycheck and developed the Paycheck Independence Day money management system to solve this problem.
“I could not be happier with the work done by Smith Publicity and my publicist as well as the quality of the media contacts, the number and quality of the interviews, and the number of PR and publishing opportunities they found for me. They did such a great job that I’m actually happy to see my campaign come to an end because I need a rest! Before the campaign started, I didn’t really know what to expect or how much work would be required on my part. It is a testament to the power of their media contacts and expertise in their field that I had so many requests for articles, interviews, Q&As, podcasts, etc. (I believe there were 15 on the first day), that I could barely stand it and found it hard to fulfill all of the opportunities they found for me and also get my regular work done. These are all really good things. I feel that I have certainly gotten my money’s worth. The book sold well, and my name and reputation were well established. I happily recommend Smith Publicity to anyone who may be considering publicity services.
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John Hornick has more than 30 years of experience as a counselor and litigator at the Finnegan IP law firm, one of the largest IP firms in the world. As the founder of Finnegan’s 3D Printing Working Group, he advises clients about how 3D printing may affect their businesses. Hornick frequently speaks and writes on 3D printing and has been recognized as a thought leader in this space. As the only IP attorney selected by the U.S. Comptroller General Forum on Additive Manufacturing, he is also a juror for the International Additive Manufacturing Award.
Providing insight into this world-changing technology, Hornick’s articles have been published in outlets such as 3D Printing Industry, The Journal of 3D Printing & Additive Manufacturing, Wired Innovation, and 3D Printing World.
“Smith Publicity surprised me again and again in the best way possible. For years I dominated a single industry, but wanted to expand into other verticals. Based on the recommendation of several colleagues, I turned to Smith. Wow! I’m now published in Forbes, Huffington Post, INC Magazine and have secured radio interviews and speaking gigs throughout the country. Thanks to Smith, I have more requests than I can fulfill. Money and time well spent!
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Shari Levitin, CEO of Levitin Group, is recognized as a global expert in sales training and corporate sales strategies in over 48 countries. She is currently an adjunct professor at the University of Utah David Eccles School of Business teaching the first ever graduate sales course, “Pitch Perfect.” In 1997, Levitin launched her own training company, Shari Levitin Group. Companies such as Hilton, Adobe, Hyatt, Sprint, Jaguar, RCI, Wyndham Worldwide, financial service groups, and countless individuals have attributed hundreds of millions of dollars of ROI to her unique Third-Level Selling.
“I had the privilege of working with Smith Publicity several months … This is a first class outfit, and very responsive and easy to work with.
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Raymond D. “Ray” Zinn is an inventor, entrepreneur, and the longest serving CEO of a publicly traded company in Silicon Valley, Micrel. Zinn’s philosophy on people, servant leadership, humanistic management and the ethics of corporate culture are credited with Micrel’s nearly unbroken profitability. Zinn also holds over 20 patents for semiconductor design, and is now focusing on mentoring entrepreneurs.
“As the author of Truly Global I knew I had to engage the experts. I first learned about FriesenPress through a published author work colleague. He inspired me to not just write the book but the get the real experts to see me through the process, he had used FriesenPress very successfully. I worked with Friesenpress for about 8 months to see my book come to life extremely successfully. It was such a rush! The book was enjoying more success than expected, so why not keep it going! The FriesenPress team connected with Smith Publicity who took the book by a storm and put it on global display.Never in a million years could I have imagined working with such an incredible team, the book has been featured on dozens of sites, been discussed on a dozen radio shows, sold in not just across the US but it has reached Indonesia, China, Holland, Canada, Germany, Spain, the UK, Brazil… and all thanks to these 2 incredible teams.
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Anna N. Schlegel is a native of Catalunya, and the co-founder of Kenya’s “Imagine Educating Everyone” and “Women in Localization” which was started in California. She has worked in globalization teams for over twenty years with firms including Cisco, VMware, Xerox, and NetApp and for two localization vendors as the CEO and general manager. Her work has been published on Forbes.com, Gala.com, Multilingual.com, and other research industry forums. Anna is a respected leader in the globalization community. She frequently delivers lectures, webinars, keynotes and round tables at universities, corporations, and other international organizations. She lives with her family in Santa Clara, California.
“A big thank you for the feature in the Wall Street Journal and all the other media coverage I received including ABC News Now, Fox Business, CNN, Business Week, Kiplinger’s, the CBS Evening News, and the myriad of radio interviews, and the magazine articles and blog posts. My relationship with Smith Publicity was at the core of my marketing machine. They kept me relevant and in the public’s eye and it resulted in a 99% client retention rate, new clients, speaking opportunities, and more press.
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Losey’s book helps readers understand if they have enough money to retire, how long it will last, how much you can take out, and the best way to invest. Retire in a Weekend answers the 10 most popular questions and addresses the 5 biggest concerns that people have about retiring. Losey, “America’s Retirement Strategist,” is a highly sought-after advisor, educator and author because he makes the complicated and mundane topics of investing and retirement fun.
“Smith Publicity knows this game. Within the first six months, I’ve been on national radio, primetime TV, and been written up in Forbes, USA Today, and the leading journals. Sales of my book Selling to the C-Suite spiked when Smith’s campaign started, keeping it in Amazon’s top five in-category and driving it off shelves to a second printing. If I were a recording artist, this is the same as ‘going Silver,’ with Platinum in my sights! It’s difficult to quantify the value, but when I consider the new accounts my consulting business signed this year, I’m confident ‘The Smith Effect’ was a factor in nearly half a million dollars of new business. That’s a stellar ROI in anyone’s language.
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Read was born in the United Kingdom and raised in Australia. Read is currently president of SalesLabs Inc., which helps companies drive predictable and repeatable revenue growth through the application of improved process, measurement, and skills. Read splits his time between North America, Asia, and Europe.
“Smith Publicity has far exceeded even the very high expectations I had when I hired them. The team at Smith consistently raised the bar higher in terms of the quantity and quality of media coverage they secure for me, including a full page, bylined article in TIME magazine’s international edition. There are many publicity and promotional firms out there, but look no further if you want the best—Smith Publicity is it.
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John Warrillow has started and exited four companies and is a sought-after speaker and angel investor. He is a regular contributor, writing about small business, for Inc.com and WSJ.com.
“To me, my company is divided into two phases—the days before working with Smith Publicity—and the days since. What a valuable tool to have in an author’s arsenal!
Smith Publicity quickly became an indispensable and effective part of our media relations’ efforts, and working with my publicist was excellent on all counts. They understand the goals of my business, what I am trying to do with the brand, and the media environment of my industry. My publicist landed interest and coverage for me on CNBC, MSN, Voice America, TheStreet.com, and many others, in only a matter of months.
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As the leading expert on penny stocks, Leeds is frequently contacted by top media organizations like CNN, NBC, CBS, and FOX for his comments and views.
“My Smith Publicity publicist was intensely motivated to achieve the highest of expectations, displayed a relentless drive to perform, while displaying an infectious, enthusiastic spirit. She was always professional, and personally attentive in responding to my questions, requests, and suggestions as she managed my publicity campaign. She exceeded my expectations in her ability to find numerous national, and international print and radio media outlets to showcase my work as an author, blogger, and professional speaker. I have come to view her as a value added resource, business partner, sounding board, and good friend in the year we have worked together. I highly recommend Smith Publicity to anyone actively looking for help in increasing their brand as a published author, and thought leader. You will not be disappointed!
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Dr. Curtis L. Odom is Principal and Managing Partner of Prescient Training Strategists, LLC, a consulting firm focusing on integrated talent management, and author of Stuck in the Middle: A Generation X View of Talent Management. He has over 15 years of experience in talent development, performance consulting, training, and instructional design as a practitioner, researcher, author and speaker.
Dr. Odom earned his doctorate of education from Pepperdine University and has been industry certified as both a Human Capital Strategist and Strategic Workforce Planner from the Human Capital Institute. Formerly serving in the United States Navy, he is currently a member of the International Society for Performance Improvement, the American Society for Training and Development and American Mensa.
“Hiring Smith Publicity was unequivocally the best decision in promoting the I’ve Been Called the B*Word Marketing Rule Book. Smith Publicity’s sheer level of professionalism is unprecedented! My publicist was superb in terms of her level of dedication, attentiveness, and detail. Throughout the campaign, she was in constant contact with me as we coordinated numerous interviews and media placements over the course of the campaign. In addition, I have been featured on the Huffington Post, Business Review USA, Personal Excellence, and a host of other media outlets.
Again, I would like to thank Smith Publicity for a phenomenal campaign!
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Dr. R. Kay Green is the CEO and president of RKG Marketing Solutions, Inc. and an online professor and course developer for several major universities. She holds a doctorate of business administration in marketing and has been featured on Great Women Speakers, Black Experts, and Guru.com.
“My publicist was amazing—attentive, communicative, and able to secure some interviews and opportunities that would have never happened without her.
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Boillot is CEO of HB Agency, an integrated marketing firm building brands for such clients as HP, ING, EMC, and many other companies. Nicolas is a co-founder of Middlebury College’s MiddCORE, an intensive series of courses and programs focused on Creativity, Opportunity, Risk and Entrepreneurship. He is involved with several non-profits focused on business leadership and the environment.
“We retained Smith Publicity as the PR agency for our latest book, The Drama-Free Office, after extensive interviews with other agencies. Sandy Smith and her team blew away other candidate agencies with their research into our niche and their and extensive network of editorial contacts led to a very successful campaign. Bottom line: The Smith team is superb. We will use them for all our future publicity.
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Jim Warner’ has worked with over 2,500 CEOs in multinational public companies, entrepreneurships, partnerships, and family businesses. He is also the author of Aspirations of Greatness and Facing Pain—Embracing Love. Jim is an alumnus of the University of Michigan and Harvard Business School (OPM program). He is a member of World Presidents’ Organization. www.JimWarnerGroup.com
Kaley Klemp is a sought-after facilitator, speaker and coach and an expert in small-group dynamics and leadership development and has worked with more than 175 YPO forums and over 50 executive teams to uncover and address the issues that block peak performance. Klemp is a graduate of Stanford University, where she earned a B.A. in International Relations and an M.A. in Sociology, with a focus on Organizational Behavior. Visit KaleyKemp.com
“Having worked in the book publishing industry for some time, I must confess that I am truly impressed with the team at Smith Publicity. What I like about them is they listen to my author’s needs; take the time to know the material and write excellent pitches that get results. Whenever I have a book that needs that extra TLC in publicity, I reach out to Dan’s team of pros and let them work their magic. These guys are the real deal and they never disappoint!
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Info Today/Plexus Publishing is the publisher of Information Today, as well as other periodicals, books, directories, and online products; and is the organizer of Computers in Libraries, Streaming Media, Enterprise Search Summit, and other prestigious conferences and exhibitions for the library, information & knowledge management communities. projects Smith Publicity promoted:
Boardwalk Empire: The Birth, High Times, and Corruption of Atlantic City by Nelson Johnson (The book upon which the HBO series is based)
Web of Conspiracy: A Guide to Conspiracy Theory Sites on the Internet by James F. Broderick & Darren W. Miller
Dancing With Digital Natives: Staying in Step With the Generation That’s Transforming the Way Business Is Done by Michelle Manafy
Research on Main Street: Using the Web to Find Local Business and Market Information by Marcy Phelps
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns by Kim Dushinski
Point, Click, and Save: Mashup Mom’s Guide to Saving and Making Money Online By Rachel Singer Gordon
Trenton: A Novel by John P. Calu & David A. Hart
“Smith Publicity’s new tag line needs to read, ‘we make author’s dreams come true.’ Before coming to Smith Publicity I was dead last in my category in the search engines. Because of their great work at positioning and pitching me and my book, I dominate my category on Google, Bing, and Yahoo. The links to my website from the various blogs and online publications Smith procured for me has caused a 300% increase in unique visitors, driving book sales and speaking engagements. Smith has given me a new context for TGIF… It has nothing to do with the end of a week. It has everything to do with my much anticipated publicity report from Smith that is always chock-full of newly placed articles and upcoming radio and TV Interviews. I consider my investment in Smith Publicity as an investment into building my personal brand that will yield fantastic returns for a long time to come.
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Barber’s book shows businesspeople how to inspire—not just motivate—others by tapping into their dreams and tying them to corporate goals. Terry is also known as “America’s Chief Inspiration Officer” and “chief inspirator” for Grizzard Communications Group, which serves the nonprofit health care segment, as well as colleges and universities, in the area of philanthropic branding. He speaks every week across the country on creating an inspiring culture.
“As a first time author, I struggled to navigate this new arena of writing and publishing. I seemed to get everything but the publicity part. Well, the confusion ended when I met the excellent team at Smith Publicity. I never thought it was possible to sit in my house, pay a reasonable fee while someone as pleasant and hard working as my publicist was made wonderful things happen. She worked almost 24/7 to open big doors for me. There was hardly a closing time as she responded to questions as soon as I asked them regardless of what day or time it was. I definitely recommend the Smith Publicity team and credit them for the amazing work they did with my book – What Color is Your Money?
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Tope Ganiyah Fajingbesi is an international Chartered Accountant (ACA) and Certified Public Accountant (CPA) based in Washington, DC. She has 15 years accounting and financial management experience working with Big Four public accounting firms, Fortune 500 corporations, and nonprofit organizations across the USA and Africa. In her book, Fajingbesi offers readers the essential keys to business success by identifying and explaining how individual money personalities–money colors–can affect overall financial success.
“The team at Smith Publicity is a pleasure to work with. They are prompt, professional, and always courteous.
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Publisher and distributor specializing in the development of independent authors and the growth of small presses. Greenleaf has worked on over one thousand titles including multiple New York Times and Wall Street Journal bestsellers. Smith Publicity has promoted dozens and dozens of Greenleaf Book Group projects.
“Hiring a publicist is like choosing a partner. What credentials and qualities did I look for?
1. Solid contacts and relationships with media;
2. Drive, determination, creativity, intelligence, and excellent people skills;
3. Responsiveness;
4. An ability to execute the author’s articulated goals; and
5. Capacity to maintain a positive and winning attitude throughout the campaign.My representative at Smith Publicity was that ‘partner.’ A special thanks to the President of Smith Publicity, Sandy Poirier Smith, for selecting a perfect partner match for me.
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In Tose Spencer’s book, women will learn how to succeed in male-dominated business environments. Susan was an entrepreneur and business professional before many women had the courage to play in the big leagues with men. Her companies reached annual revenues of $50 million. Susan learned about football and business from her father, Leonard Tose, who owned a professional football team. She was the first and only female to hold the position as General Manager of an NFL team, The Philadelphia Eagles.
“I had a great experience with Smith Publicity! I was a bit nervous given my less than acceptable experience with a prior firm. My publicist did a great job of snooping out new opportunities. I so enjoyed the unpredictable questions and the back and forth banter with co-hosts. It was a great way to leverage my ability to think on my feet and project my personality and sense of humor as well. The conversations I had with the hosts have encouraged my belief in my topic and broadened what I think my next book will be. Thanks again for all the great work. Clearly, Smith Publicity will be on the top of my list in the future.
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A marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. Martha Guidry (The Concept Queen), the principal at The Rite Concept, has more than fifteen years of combined brand management, concept development and research experience. After completing her MBA at Harvard, Martha spent six years in consumer marketing for Procter & Gamble and Hasbro Toys. She has developed concepts for launching new products and services into the marketplace in a variety of industries for organizations such as Arby s, DuPont, Bush Beans, Amway, Pizza Hut, Dial, and the Tuck School of Business at Dartmouth. She is a past director of the board for the Qualitative Research Consultants Association (QRCA) and the Connecticut chapter of the American Marketing Association. She is a popular presenter at conferences and professional meetings and has published numerous articles in business periodicals.
“I have worked twice with Smith Publicity and with Sandy Poirier Smith. In each case, Sandy provided thoughtful and expert advice on strategy and content. My publicist produced spectacular results. My book received favorable mentions in publications ranging from the Wall Street Journal to CanadaOne and widely in the IT press. I was interviewed by two dozen radio talk shows. My articles were published in Atlantic, BusinessWeek, Forbes, Industry Review, and the San Francisco Chronicle among others. I will certainly use Smith Publicity again in the future.
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With his wife, Naomi Seligman, Ernest von Simson ran the Research Board, the quietly powerful think tank that observed, shaped, and guided the development of the computer industry. He got to know and admire the giants of those years – including Michael Dell, Larry Ellison, Bill Gates, Steve Jobs and Scott McNealy. He holds a BA from Brown University and an MBA from New York University. His articles have been published by Harvard Business Review, Fortune, ComputerWorld and many other publications.
“Smith Publicity carried out a sterling campaign for BOLD: How to Be Brave in Business and Win and were pleased with the results and grateful to the whole Smith team for their professionalism and care. It has been a pleasure to partner with them.
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In every industry, some brands stand out from the crowd because of their distinct way of doing things. Bold is about 14 such businesses. They put purpose before profit, go beyond what customers expect, and relentlessly differentiate themselves from everyone else. Shaun Smith is founder and partner in the consulting firm Smith+Co, which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC’s “Ask the Expert” program. Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.
“My publicist at Smith Publicity exceeded our expectations in terms of results–both in the quality and the quantity of coverage she generated. It was a pleasure to work with her. She listened to our priorities and goals, provided us with good advice and feedback, and made sure our time was used efficiently and effectively.
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Create value for your customers and capture value for your shareholders by unlocking the secrets of your customer chains. This thought provoking book by two global strategy experts offers a proven approach for solving a company’s most difficult growth challenges. Brown is the co-founder of Blue Canyon Partners, Inc., a strategy consulting firm that helps businesses develop and implement growth strategies involving strategic customer and channel partner relationships.
“I enjoyed my time with Smith Publicity and especially my publicist. Within a rather short period of time I sensed a deep commitment to me as a client and could see her dogged, professional perseverance. Smith did what they said they were going to do. Further, they actually seemed sincerely interested in the concepts of my book, not just because it was their job to show interest but there was an ‘America needs this’ kind of interest. My campaign was a team-collaboration, they had a team yes, but it was also a close collaboration with me … and they listened. I’m the kind of guy who never stops thinking about the monthly fee and the ticking meter but I am so glad that after a year of painstaking research I finally selected Smith!
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Dr. Davis writes about the extra pressure many individuals face when they begin a new position and find they are the first of a kind or a pioneer. He holds a bachelor’s degree in General Education from the University of Nebraska at Omaha, a Masters in Community Psychology and a Ph.D. in Organizational Behavior and Development from The Union Institute and University. He has worked in a variety of organizations, both public and private in management positions for over 25 years, and is an organizational and diversity consultant. Currently he is a Professor of Business Administration Management at Albertus Magnus College in New Haven, Connecticut.
“I am very thankful that I was recommended to use Smith Publicity to promote my book Dollars & Uncommon Sense. From the initial phone consultation, to the proposal and finally the execution of the plan, it couldn’t have gone any smoother. My publicist’s determination, creativity, and the ability to think outside the box was crucial in securing major national television opportunities such as Fox & Friends, The 700 Club, and also to include international exposure in Canada. In less than six months, her hard work and persistent follow-up resulted in my work being featured in over 50 publications nationwide and interviews by over 20 national, international, and regional radio programs.
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Steve Repak, CFP®, is an Army veteran, motivational speaker and consultant. He has helped countless ordinary people turn their finances around with his inspiring personal finance presentations and one-on-one financial counseling. He was the 1995 Fort Bliss, Texas Non Commissioned Officer of the Year and graduated Summa Cum Laude with a Bachelor of Science in Management Communications from Amridge University.
“As a former owner of a book publicity firm, and now an author, I have to say that I was so impressed with Smith Publicity. They got a ton of media placements for my book. Frankly, I was surprised at how many they got in a short amount of time. My publicist was very professional and supportive of both me and my book. I could tell she really cared about how my campaign turned out.
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Dushinski is the CEO of the International Mobile Marketing Business Network and President of Mobile Marketing Profits, a mobile marketing training firm based in Denver, Colorado. She teaches mobile marketing for the University of Virginia’s Online Graduate Certificate in eMarketing. Kim was named one of the Mobile Women to Watch 2010 by MobileMarketer.com.
“We knew it might be difficult to promote our book to a very specific audience that is not well represented by the mainstream media. From the very beginning our publicist did an excellent job of placing the book in both targeted publications (such as Habitat Magazine) as well as mass-market media including NPR and Fox Business News. My name was consistently and frequently mentioned across the country. As a result of working with Smith Publicity, I received a number of inquiries from people for interviews who found me through media coverage. In short, Smith Publicity did an excellent job of promoting our book!
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Ryan Poliakoff is inaugural president of The Ocean Palms, a $100 million condominium property in South Florida. Co- author Gary Poliakoff, one of the world’s foremost authorities on community association law, is the author of a nationally published treatise, The Law of Condominium Operations.
“As a first time author, I was quite apprehensive about engaging a publicity firm. From the very first conversation, Smith Publicity understood my goals and the key messages I wanted to deliver with my book. My publicist worked with me for five months in building a superb campaign. Smith Publicity was extremely effective in generating interest, diligent in following up, and most importantly, getting coverage with the right audience. Working with the Smith Publicity team was a great experience and pure pleasure!
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Hyun was born in Seoul, immigrated to the United States at a young age, and has since worked and lived in numerous countries. For the past two decades, he has worked with many global Fortune 500 companies in various capacities. His experiences include working as a managing director for an international consultancy, as vice president of Global Strategy and vice president of Asia Region for a multibillion-dollar US-based company. He received his undergraduate degree from Virginia Tech, Masters degree from Northwestern, and MBA from Carnegie Mellon.
“We’re pleased with the media strategy, attention to detail, thoughtful follow-up and initiative taken by the team at Smith Publicity in promoting our advisory firm and published work.
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Marks is the founder and a Managing Partner of High Rock Partners, Inc. that provides transition Leadership, Advisory & Investment teaming with middle-market leaders to navigate strategic transitions. Marks created and teaches an MBA elective titled “Financing Early Stage & Middle-Market Companies” at NC State University. He lectures at Loyola University in Chicago as part of the M&A certification program. Marks is a Certified Merger & Acquisition Advisor (CM&AA).
“With his extensive publishing experience, and his pleasant, professional approach, my publicist of Smith Publicity opened doors for me that I suspect would otherwise have remained firmly shut to an author attempting to publicize her first book.
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Scott was born to an expatriate family in Africa and educated in England. She is the creator of Jenga, the second-bestselling game in the world, and co-founder of Oxford games. One of the worlds few professional game designers, Scott spends her time in the Oxford countryside and the African plains with her two children and her husband.
“Working with Smith Publicity was my first experience with a PR firm, and I was happy to see that they surpassed my expectations as far as the volume of connections they made for me. It is always hard to measure exactly the value one gets for publicity, but I am very sure that I get more than my money’s worth from the help they gave me.
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Klososky, a former CEO of three successful startup companies, specializes in looking over the horizon with how technology is changing the world. Scott’s vision and ability to see trends in emerging technologies allow him to be a thought leader who applies his skills to help organizations thrive, leaders prosper, and entire industries move forward. His love of being a technology entrepreneur assures that he continually works in the trenches of building his own companies.
“If you want results and visibility, Smith Publicity is the group you want to work with. Dan and his team give you personalized professional service, creative cutting edge ideas, and enough enthusiasm to see you through the promotion maze. I thoroughly enjoyed working with Smith to promote the Momager messages. It’s so exciting to share uplifting and empowering messages with others and they opened all the right doors. It’s such fun to be a local celebrity and positioned as the ‘go to’ expert for moms/management. Smith Publicity will be the first ones I contact when I need ‘top notch’ publicity in the future. I am grateful you got me so much national visibility!
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Martinello “America’s Momager” and Founder & CEO of The Momager Movement. Martinello is recognized as a leading authority in leadership, life balancing, and Momager™ topics. She is founder of the Momager™ Movement, Camp Her Way, a facilitator of ‘edutainment’ programs, a sought-after speaker, and bestselling author of The Momager™ Guide: Empowering Moms To Leave A Loving Legacy.
“I was very pleased with Smith Publicity. They worked hard with the right sources, and were able to get my book some excellent publicity in general as well as specialized publications.
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Heshelow is a registered representative with CapWest Securities, Inc. (member NASD, SIPC, MSRB) and works daily with Tenant in Common (TIC) properties. She is president of Legacy Real Estate & Investments and is invested in several TIC properties.
“I have been very pleased with your efforts, and I will come back to you.
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Bogardus received a B.S. from the University of Tennessee and completed graduate course work in aquatic ecology. Following graduate school, he led teams of biologists studying the effects of pollutants on the ecology of many of the major rivers, lakes and estuaries in the United States.
“More than the standard services, Smith Publicity excelled at two things: responsiveness and knowledge transfer. All of my questions and leads were addressed within one business day, usually sooner.
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Simon is a recognized technology expert. He consults with companies on how to optimize their use of technology and has written several books including The Age of the Platform (Motion, 2011), and The Next Wave of Technologies (John Wiley & Sons, 2010). His contributions have been featured on The Globe and Mail, the American Express Open Forum, Technorati, ComputerWorld, ZDNet, abcnews.com, forbes.com, The New York Times, ReadWriteWeb, and many other sites. While not consulting, Phil speaks about emerging trends and technologies. He also writes for a number of technology-oriented media outlets. He holds degrees from Carnegie Mellon University and Cornell University.
“My experience with Smith Publicity has been nothing short of extraordinary due to their hard work, dedication, and knowledge of what works in the media world. My publicist’s creative talent, combined with her financial background, provided the perfect perspective for cleverly introducing my book, 401(k) Day Trading. In just a short time, she parlayed my first book touting a novel, but provocative, approach to managing retirement savings into television, radio, and print interviews for a previously unknown author. By crafting a brilliant campaign drawing on Smith’s extensive contacts, she was able to please one normally tough customer by surpassing even my wildest expectations with the attention she brought to my book.
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Richard Schmitt is an Adjunct Professor teaching retirement planning at the Edward S. Ageno School of Business at Golden Gate University in San Francisco. Putting into practice his background as a numbers guy in a world looking for the means to retire, he developed 401(k) Day Trading as a better way for individuals to manage their retirement savings in an uncertain market. Lately his word has been spreading through features on Fox Business, ReutersTV, TheStreet, Business Talk Radio, KMA, and KCBS, among other media outlets.
“Those in need of a knowledgeable, loyal and hard-working book publicist would do well with Dan Smith and Smith Publicity. He and his team will lift up every rock and look behind every opportunity to get you maximum exposure. You won’t be relegated to a junior staffer in the back room, and you won’t spend your life savings on meaningless results. Working with Smith Publicity has been a joy and I now consider Dan a lifelong friend.
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Gorman is a 35-year veteran of the advertising and communications industry and has held senior positions at some of the world’s largest ad firms working on some of the world’s largest brands (as well as some of the smallest). In 1987, he started AGCD, which has now evolved into Brandspa.
“Smith Publicity has been an important part of the marketing program of our company. We value our relationship with their organization and their very capable staff.
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Nadell is President of InfoLink Screening Services, Inc. For over 17 years Nadell has been the established industry expert on the legal issues surrounding employment background screening and speaks nationally on the subject.
“My Smith Publicity publicist was a rock star! The cost benefit ratio was well worth it. Close to over 100 interviews with radio, newspaper and national big time media outlets brought exposure the really surprised me. Worth every penny. Very talented and professional staff. Highly recommend Smith Publicity.
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Dr. Stark provides psychological and performance enhancement training to elite athletes at the collegiate, professional and Olympic levels. He served as the team psychologist for the University of Nebraska Cornhusker football program and for NASCAR’s premier Hendrick Motorsports Team. His expert commentary as a performance psychologist has been featured on Fox Sports, CNN, ESPN, HBO and SPEED as well as in The New York Times and Sports Illustrated. Stark has consulted with close to 30 collegiate programs, the Miami Dolphins, the St. Louis Rams and the Carolina Panthers, and hundreds of individual NFL, NBA, NHL, MLB and PGA players. In the business world, Dr. Stark has advised numerous major companies.
“Smith Publicity publicists are dedicated, creative and determined. They helped me achieve bestseller status on Amazon.com, secured many interviews for me, and got great exposure for my book in newspapers and magazines. I recommend them highly!
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Durand is a best-selling author and trainer of well over 100,000 individuals in sales, marketing, and business management. He outlines five key life components that must be brought into harmony and kept on track, or productivity will inevitably slow to a crawl; once this balance is achieved, less effort is needed to maintain stability and productivity increases.
“Smith Publicity was instrumental in developing my name recognition nationally via high-level media placements. Highly recommended!
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Haft is a nationally recognized personal financial educator and planner who makes frequent appearances in a wide range of print, radio and television media including CNBC, Fox, Money Magazine, The Wall Street Journal, BusinessWeek, USA Today, Forbes, The Los Angeles Times, Smart Money and many others. Alan was selected as a financial columnist for the prestigious American Institute of Certified Public Accountants (AIPCA), the largest association of CPAs in the country.
“My publicity team at Smith hit my campaign out of the park. This was my first book and I didn’t really know what kind of results to expect. My main publicist worked relentlessly to get me more opportunities for interviews and byline articles than I ever thought we would achieve. And the addition of the account manager brought the campaign even more focus! From their efforts, I was featured in Fortune.com and Investor’s Business Daily along with countless other outlets. I would 100% recommend Smith Publicity if you need to get the word out about your book, your expertise and your brand!
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Kristen is the Principal of Kristen Rampe Consulting, elevating CPAs and CPA firm practices through consulting and workshops focused on the practice management challenges and opportunities that lead to success.
“Working with Smith Publicity has been a wonderful experience. Their kind staff were an amazing guide through the world of publicity when I was ready to promote my first book. They gave me insight that also helped with my role as a public speaker and I’m extremely grateful for their support.
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Described as the ”Oprah of entertaining,” Peggy Noe Stevens began her career working for in the hospitality industry for Hyatt Hotels Corporation before moving into event planning and experiential marketing for a major corporation. A trail blazer for women, she is the world’s first female Master Bourbon Taster, has designed women’s research and strategy studies, and has spoken to countless professional organizations on issues in the workplace as to the effective steps of strategizing careers. Her consulting company specializes in image strategy for both people and places.
“I came back to Smith Publicity because of their stellar customer service, attention to detail, accessibility and true care they put into knowing their client. Because of my successful media tour, it was easy for me to refer my colleagues to Smith Publicity and to return with a new book seven years later. I was ecstatic to work with Smith Publicity and they delivered again!
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Lockwood dedicates her life to teaching people how they can reinvent themselves with the power of determination and perseverance. Lockwood has been a repeat contributor to national outlets including Nancy Grace and The Steve Harvey Show; her work and consulting has been profiled in publications nationwide. Reinventing YOU! The 10 Best Ways to Launch Your Dream Career is her second book.