Effective book marketing is increasingly rare in our media-flooded world, so a team like Smith Publicity, Inc. is essential for a publisher of any size. We—Heliotrope Books in New York City—have worked with Smith since 2017. One of those authors appeared on Megyn Kelly’s TODAY Show, and was featured, with extensive photographs, in the Daily Mail; another author spoke on CNN Market Watch—all thanks to Smith. As an indie press, we could never have achieved such reach on our own and are extremely grateful we had experts to guide us.
Heliotrope Books is a conduit for emerging voices and for seasoned authors who have taken risks with new materials. An indie press based in Lower Manhattan, Heliotrope aims to publish the smartest, tastiest, under-the-radar titles out there—valuable books that might otherwise fall through the cracks of traditional publishing.
Dan Smith and his team of experts were key to our success in North America. Each of our publications received a tremendous amount of coverage by some of the most prestigious media in the U.S. and Canada thanks to Smith Publicity’s highly professional approach.”
Callisto Publishers, based in Berlin, Germany, designs award winning books with exceptional content, look, and production, covering topics from design, art to architecture.
It’s always a pleasure to work with the team at Smith Publicity. Our authors appreciate the weekly check-ins, thorough reports, and being involved in the overall publicity process. I would recommend using Smith Publicity in a heartbeat and will continue to do so with future authors.”
Figure 1 Publishing is a Vancouver-based award winning publisher producing stunning illustrated books and savvy, bestselling business titles. www.figire1publishing.com
As a new small press publisher eager to carve a niche in a busy publishing market, hiring Smith Publicity has been an integral part of our success and instrumental in how we have brought our titles into the market. We are grateful and lucky to have worked with the entire Smith team as we launched our business, introduced our first titles, and as we continue to build our brand in the years to come. They are passionate about their craft, and work tirelessly to support their clients with unbeatable service, results, and support with a team that is friendly, approachable, and constantly open to new ideas and pushing the envelope.”
Dr. Lindy Ryan is owner and publisher of Black Spot Books, a traditional publishing house publishing titles in speculative fiction, including genres of fantasy, dark humor, thrillers, and paranormal.
It was a pleasure to work with Smith Publicity. Our publicist and the whole staff were very attentive and organized and did great work. She was able to reach a lot of key publications quickly and the response was excellent. At the end of our campaign, they sent us all of the contacts for us to continue the follow up and that was really important. I would definitely recommend working with Smith Publicity.”
Zest Books is a leader in young adult nonfiction, publishing books on entertainment, history, science, health, fashion, and lifestyle advice since 2006. Our award-winning books are attractively designed, well researched, smart, and easy to read. So whether you’re looking for better ways to cope with stress, new options for life after high school, or a bit more pop culture blended into your information, we’ve got a book for you! Zest Books is distributed by Houghton Mifflin Harcourt.
The team at Smith Publicity is a pleasure to work with. They are prompt, professional, and always courteous.”
Publisher and distributor specializing in the development of independent authors and the growth of small presses. Greenleaf has worked on over one thousand titles including multiple New York Times and Wall Street Journal bestsellers. Smith Publicity has promoted dozens and dozens of Greenleaf Book Group projects.
One of the best professional decisions I’ve made was to partner with Smith Publicity to provide top notch publicity services to our large audience of DIY authors. The staff at Smith operates with integrity, care, and professionalism. I’ve always been impressed with their knowledge of the book and media industries and the time they invest on every book they promote. Working with Smith you should expect efficient communication, comprehensive updates, and a staff who genuinely wants to see you succeed. You won’t regret the decision to use Smith Publicity!”
Lulu is creating a new model in publishing — open publishing — that empowers more creators to sell more content to more readers more profitably than ever before. Through their open publishing platform, they help creators make works available in multiple formats and markets and improving discovery so buyers can more easily find the content they need. Since their founding in 2002, Lulu has worked with 1.1 million creators from more than 200 countries, and each month adds approximately 20,000 titles to their catalog.
Having worked in the book publishing industry for some time, I must confess that I am truly impressed with the team at Smith Publicity. What I like about them is they listen to my author’s needs; take the time to know the material and write excellent pitches that get results. Whenever I have a book that needs that extra TLC in publicity, I reach out to Dan’s team of pros and let them work their magic. These guys are the real deal and they never disappoint!”
Info Today/Plexus Publishing is the publisher of Information Today, as well as other periodicals, books, directories, and online products; and is the organizer of Computers in Libraries, Streaming Media, Enterprise Search Summit, and other prestigious conferences and exhibitions for the library, information & knowledge management communities. projects Smith Publicity promoted:
Boardwalk Empire: The Birth, High Times, and Corruption of Atlantic City by Nelson Johnson (The book upon which the HBO series is based)
Web of Conspiracy: A Guide to Conspiracy Theory Sites on the Internet by James F. Broderick & Darren W. Miller
Dancing With Digital Natives: Staying in Step With the Generation That’s Transforming the Way Business Is Done by Michelle Manafy
Research on Main Street: Using the Web to Find Local Business and Market Information by Marcy Phelps
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns by Kim Dushinski
Point, Click, and Save: Mashup Mom’s Guide to Saving and Making Money Online By Rachel Singer Gordon
Trenton: A Novel by John P. Calu & David A. Hart
Every cent we have paid Smith Publicity was money well spent. Smith Publicity surpassed our expectations in getting word out about our company, books and authors to millions of people who did not know about us.
Through Smith, we got positive coverage from radio, television, newspapers, magazines, blogs and other media outlets. The longer we stayed with Smith, the more impressed we were with their creativity, resourcefulness and contacts in continuing to find a variety of angles for promoting our very unique business and keeping it in front of new audiences and media outlets. And we saw firsthand the way media coverage can snowball when you have a great team of professionals working on it. Not only did they get results, they were also a pleasure to work with.
Ellora’s Cave, which ceased operation in 2016, was the world’s premier publisher of erotic romance, releasing eight to ten titles per week. The company went from selling an average of 39.6 books per month in 2001 to more than 190,000 books per month in 2011.
It helped pave the way for the digital book revolution as one of the first publishers to release e-books.
Responsive, professional, flexible, and inventive. I highly recommend Smith Publicity regardless of project size!”
1984 Publishing brings premium, hardbound, full color art and gift books to coffee tables worldwide. Smart non-fiction and fiction titles are also a priority for the imprint. http://www.1984publishing.com
Every one of the clients we have ever referred to Smith Publicity has been thrilled, not only with the PR results they get, but also with the professionalism and client service attitude of every member of the Smith team. Smith Publicity specializes in working with authors. They know exactly how to position authors to connect with the media and gain maximum exposure. If you’re looking for a publicist to give your book a boost in the market, you can only go right with this firm.”
Highspot, Inc. (now ProPerforma) is an experienced group of consultants with skills in coaching, market analysis, publishing, and project management. Smith Publicity promoted many Highspot projects.
We worked with Smith on several projects and found their staff organized in planning campaigns and effective in implementing them. The people at Smith are friendly, knowledgeable, and conscientious. I would recommend the company to other publishers.”
Reedy Press is unique from other publishers, because they offer flexible and affordable programs that make book publishing possible for almost any project. Yet the service, quality, and creativity are second to none. Sampling of projects promoted:
Thursday Night Pizza: Father Dominic’s Favorite Pizza Recipes by Fr. Dominic Garramone
The American Sandbox Dictionary of Children’s Mispronounced English by Alvin Zamudio
Pins on a Map: A Family’s Yearlong Journey Around the World by David Boesch
We were delighted with the work that the excellent Smith Publicist publicist did to promote Mighty Spice Cookbook by John Gregory-Smith. She worked tirelessly to arrange an author tour across the US, securing excellent TV coverage and widespread reviews. She looked after every last detail with apparently effortless efficiency, not to mention the seemingly endless logistics of his travel. The detailed weekly reports were very informative and kept us fully involved in the campaign. Smith Publicity fully deserves its fantastic reputation and we wholeheartedly recommend their services.”
Duncan Baird Publishers, the leading independent publisher of illustrated books in the fields of Mind, Body & Spirit, Health and Well-being) & Watkins Publishing, publisher of both illustrated and non-illustrated books in Spiritual Wisdom, Self-Help and Inspiration, and Health & Well-being, as well as continuing its long tradition of publishing core esoteric titles.
The phrase that best describes Smith Publicity is ‘above and beyond.’ They delivered services above and beyond our expectations and performed above and beyond the call of duty. We interviewed Smith President Sandy Smith as part of our search and were immediately impressed with her ideas and in particular with her suggestion of a phased approach to marketing. Our Smith publicist was extremely creative and knowledgeable and seemed to work around the clock for us. Our initial phase involved placement of bylined articles as a way of getting the Just the Skinny message out. Within a few short weeks, our articles were appearing in, or committed for, 30 different domestic and international media outlets, well beyond our expectations. We started with a limited understanding of book promotion and we were very lucky to have found Smith Publicity. Smith Publicity – you rate five stars in our book!!”
Farnow is a 30-year veteran of the high tech industry with a PhD in Physics. He currently consults and writes about graphic arts.
In our opinion, Smith Publicity was largely responsible for…our sold-out edition; not an easy task with a specialized and expensive book…Our publishing company had worked without external publicists in the past, but this new book created a unique challenge, as a very high-quality and expensive Limited Edition. For many months, we researched the options, and Smith’s proposal was far beyond anything else offered to us. Once the campaign was in progress, it was effortless for us, with truly rewarding results in media interest, sales, and public response. Smith Publicity reached major national TV outlets, international media, print large and small, and literally massive web results. We look forward to future work with the Smith team. Many thanks!”
Places I Remember: My Time With The Beatles, by photographer Henry Grossman and Sir Paul McCartney. Best known for his classic contributions to publications such as Time and LIFE, most are unaware of Grossman’s long and productive relationship with the Beatles during the 1960s. For over four decades, the vast majority of his Beatles archive (which tops a staggering 6,000 photographs) has been tucked away, awaiting rediscovery. Now, for the first time ever, over 1,000 of these images — most of which have never been published — are finally being made available in Places I Remember. The collection is unprecedented in its scope and intimacy.
Working with Smith Publicity was a treat from the start. Not only was the entire team a pleasure to partner with, they worked tirelessly from start to finish to publicize our book POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History. The result was a robust, comprehensive campaign that exceeded our expectations.”
Tim Connolly, owner of Fenwick Publishing. Fenwick is anchored by a core group of publishing professionals with specific marketing, communication, custom product manufacturing, graphic design, and interactive media experience. Beyond the core, they have a global network of best-selling authors, photographers, researchers, and global manufacturers that they pull from to assemble the right team for each job. Smith Publicity promoted POWER: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History, a Fenwick Publishing title.
Smith Publicity carried out a sterling campaign for BOLD: How to Be Brave in Business and Win and we were pleased with the results and grateful to the whole Smith team for their professionalism and care. It was a pleasure to partner with them.”
In every industry, some brands stand out from the crowd because of their distinct way of doing things. Bold is about 14 such businesses. They put purpose before profit, go beyond what customers expect, and relentlessly differentiate themselves from everyone else. Shaun Smith is founder and partner in the consulting firm Smith+Co, which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC’s “Ask the Expert” program. Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.
We asked Smith Publicity to get the word out on a high-concept board book series for children and adults alike: word primers that retell literary classics in twelve words and twelve needle-felted illustrations. Our publicist got our idea from the start and knew exactly where to go to maximize the crossover appeal of our books. As a result, our series Cozy Classics has been featured in media outlets like The Huffington Post, New York Magazine, Parents Magazine, People Magazine, and The Wall Street Journal–exposure that went well beyond our expectations. Our Smith Publicity publicist wasn’t just a consummate pro–she was a dynamo. She helped us take the world of children’s lit by storm!”
Holman and Jack Wang are the twin brothers behind Cozy Classics, a new series of baby board books that retell the world’s most beloved literary works in just 12 simple, baby-friendly words per title. Featuring stunning needle-felted illustrations and designed as developmentally appropriate abridgments for the very youngest of learners, the Cozy Classics books have been deemed “remarkable” by The Telegraph UK,“quite simply, delightful” by The Paris Review, and “a service to literate families everywhere” by the Wall Street Journal.
Smith Publicity was instrumental in the successful launch of our magazine…I recommend them highly.”
It has been a dream working with Smith Publicity. They are responsive, professional, and on the ball. They help us develop reasonable expectations for a campaign and consistently meet or exceed those expectations. I would recommend them to anyone.”
Beaufort Books promoted by Smith Publicity include:
Hide!!!, (children’s book) The New York Times Bestselling book by Jeff Foxworthy
Reboot Your Life: Energize Your Career and Life by Taking a Break by Catherine Allen, Nancy Bearg, Rita Foley, and Jaye Smith
Becoming Odyssa: Epic Adventures on the Appalachian Trail by Jennifer Pharr Davis
I’m Dancing as Fast as I Can by Barbara Gordon
Dr. A’s Habits of Health: The path to permanent Weight Control and Optimal Health by Dr. Wayne Scott Andersen
Live a Life You Love: 7 Steps to a Healthier, Happier, More Passionate You by Susan Biali
A snapshot of Ruth Haag’s time with Smith Publicity:
I am sitting in a motel room with my suit laid out, ready to dress for a TV interview. On my way here, I listened to a radio station advertising a show that I recognized, because I have been a guest on it. The major newspaper in the next city over will soon be running a photograph of me, along with an interview. After my TV interview this morning, I have to rush home for an hour-long radio interview, this evening. There will be two more TV interviews later this week. Last week, I walked into a business where I have never met the people, and they acted like I was someone special. All this, after working with Smith Publicity. Thanks!”
Ruth Haag is an expert in dealing with people, in small-business survival in a big-business world, and in how people fit into Nature and the Environment. For nearly two decades, Ruth has been the CEO of a hazardous waste cleanup company. For the past decade, she has been training managers and employees to understand the work environment, so that they can work smoothly within it.
Our Smith Publicity publicist came on board as part of the team rather than an outside source. She put everything into the books she supported, and really took the authors under her wing. Together we learned to integrate campaigns effortlessly, and by the time she took over a book, we knew it was going to be in great hands.
Our publicist worked hard to get our books and authors maximum exposure from as many different sources as she could, and didn’t stop campaigning until the last lead was gone. Her energy and enthusiasm are contagious, and her tireless efforts often brought new life back into an project that could have be in danger of failing.
Smith Publicity was an invaluable part of our marketing and promotion, and we look forward to many more years with them as part of our team.”
The Writer’s Coffee Shop is an independent publisher and the original publishers of the international literary phenomenon, Fifty Shades of Grey. The company launched in October of 2010 with the vision of working alongside talented authors while providing quality e-books to the growing marketplace.
The Writer’s Coffee Shop has a deeper history than simply publishing books. The original site was launched in September 2009 as an online community “Where Friends Meet” to discuss books, blogs, serial fiction, news and more.