How to get author speaking opportunities on the radio and television. Author tips for radio interviews and television appearances.

New Podcast Episode: 1999 to 2019 – What’s Changed in Book Marketing?

In the latest episode of the “All Things Book Marketing” podcast, Dan Smith and Vice President of Publicity Services Mike Onorato discuss the changes in book marketing from 1999 to 2019. Here’s a look at just some of the topics they discuss. Like many service industries, book marketing and book publicity have changed substantially in […]

An invitation to a book signing event at a local bookstore by the author's publicity team.

The Book Tour: Relic or Still Valuable Author Marketing Tool?

The classic, traditional book tour certainly isn’t as popular as it once was in book promotion. Years ago, many more authors set up, or had their book publicists set up, multi-city tours across large swaths of the country. Not so much anymore. There are likely a few reasons. Due to the incredible number of books published […]

Start with targeting what fans of your book like, and work out your marketing plan from there.

9 Book Promotion Ideas – Don’t Forget Your Fans!

For fiction authors as well as  authors of humor or very niche topic non-fiction books, engaging fans and maintaining relationships is key. First, you must build your author fan base by collecting names and email addresses from your website. To do this, you need to give something to get something. People won’t give their email […]

7 mistakes commonly made in book marketing

Smith Publicity Identifies the “Seven Deadly Sins of Book Marketing”

by Dan Smith Most authors take the time to educate themselves about the book marketing process and go into campaigns understanding key elements of what book publicists do, how they do it, and how the process works. On the other hand, based on observations of over 3,500 book publicity campaigns Smith Publicity has implemented, we’ve […]

5 muths about book marketing.

5 Myths of Book Publicity

by Dan Smith Did you know … Any author can do publicity on their own. Book publicists will take your money and get the same kind of results you would get on your own. Book publicity really never sparks book sales Book publicists are fast-talking BS artists. Actually, the real “did you know” is that […]

Self-published authors looking to promote their book with Smith Publicity

New Podcast Episode:
What Do Book Publicists Really Do?

A Day in the Life With Michela DellaMonica Ever wonder what a book publicist really does? How do Smith Publicity book publicists  make amazing things happen for our authors? Dan Smith speaks with Publicity Team Manager and star book publicist Michela DellaMonica in a wide ranging discussion covering topics including: * How publicists pitch media, […]

Questions to ask when hiring a book publicity firm.

Hiring a Book Publicity Firm?
4 Important Things to Consider

Yes, we think Smith Publicity is a great book promotion firm, but we also know there are other good firms out there. There are many, many things to consider when hiring a book publicity firm or solo publicist to promote your book. In this post will give three of the most important ones. Personality: This […]

author publicity tips for interviews on radio and television

Broadcast Interview Tips for Authors

 Smith Publicity, the leading book marketing and book promotion agency in the publishing industry, secures many hundreds of radio and TV interviews for authors every year. Understanding the most effective ways to communicate key messages as well as knowing what to avoid in interviews is essential for authors in the midst of book marketing and […]

6 tips to maximize media exposure for your book launch.

“Ask not what book publicity can do for you…”
— 6 Tips to Maximize Media Exposure

In book publicity, it’s tempting to sit back and wait for publicity to “do its thing.” After all, your book has been featured in newspapers and magazines, you’ve been interviewed countless times on radio programs, appeared on TV, and even enjoyed some glowing published reviews. Now, you might think, it’s time to sit back and […]

how to launch a business book publicity campaign

Level Up! How to Kick Your Business Book Launch into High Gear with the Help of Your Network

Level Up! How to Kick Your Business Book Launch into High Gear with the Help of Your Network By Marissa Eigenbrood, Vice President “Alone, we can do so little; together, we can do so much.” – Helen Keller Most of us have been told since we were college students or young professionals that networking is […]