How to Prepare a Book Marketing Campaign: 5 Things to Know Before Starting
What Do You Need to Publicize a Book? Every book and its author are one-of-a-kinds, and successful publicity campaigns must represent them uniquely. Yet, our professional book publicists know from experience that there are certain essentials. They are the building blocks of every successful book PR program, and authors and publishers need to keep them […]
DIY Tips for Book Marketing and Promotion
5 Tips to Promote Your Book to the Media If you’re about to set off on a DIY book marketing program, the five tips below can seriously improve the results. Book publicists often remind authors that they are 50-percent of a book promotion campaign. Therefore, your success in self-promoting your book to the media means […]
How to Prepare for Book Trade Shows
Book Trade Show Preparation Tips for Authors Book trade shows can provide helpful networking and book promotion opportunities for authors. But you need to take show attendance seriously and arrive well prepared to get the maximum benefit. Just like any publicity opportunity, you’ll want to use a book trade show to meet others in the […]
Media Training for Authors: Preparing and Avoiding Pitfalls
How Media Training Helps Authors Before Interviews Knowing how to handle yourself well in an interview is crucial for authors because successful book publicity campaigns are built, but you must earn beneficial media relationships. Therefore, media training takes on outsized value for many first-time (and experienced) authors. When selected for an interview, an author must […]
The 7 Deadly Sins of Book Promotion
Promote a Book for Success By Avoiding These Things Competitive doesn’t begin to describe today’s book market. The booming print, on-demand, and self-publishing industries, coupled with mainstream publishers, have flooded the market. Therefore, successfully promoting your book and avoiding common pitfalls is essential. With an infinite number of books and authors vying for attention from […]
6 Ways to Promote a Children’s Book
The Best Ways to Promote a Children’s Book At Smith Publicity, we receive many calls from authors asking about how to promote a children’s book. There’s no doubt children’s titles require a somewhat different publicity approach, but it’s not necessarily more challenging. Like all book and author marketing campaigns, you need a well-thought-out plan and […]
Author Websites for Book Marketing Need These Six Essentials
Websites for Book Publicity are Hubs of Information Author websites for book marketing can serve as the home base of a publicity campaign. As book publicists create awareness about books and their authors, sites must provide easily accessible details online for the media and book buyers. The best book and author websites need to include […]
How to Promote a Book During Summer
5 Ways to Prepare for Summer Book Publicity Campaigns Veteran book publicists know that highly effective book marketing campaigns can begin at any time of the year, including summer. In the old days, traditional publishing houses released most titles during spring and fall, but rules like those continue to fall by the wayside. Partially led […]