Book Publicity and Book Marketing Services for Publishers

At Smith Publicity, we understand that most publishers have limited budgets for book marketing services, and that every dollar spent must count. We also understand the importance of author marketing and book and e-book exposure. With all of our clients, especially publishers, our goal is to become an invaluable book marketing resource and build long, sustaining relationships. We want to become an indispensable resource for our publishers, showing that outsourcing book publicity can be an excellent investment and result in increased sales and impressive ROI. Typically, the cost of paying for an internal publicist turns out to be much more expensive than outsourcing book marketing services to us. We work with small and large traditional publishers, university presses, niche/special interest publishers, and e-book only publishers, and have worked with many on a continual basis for years.

We’ve worked for with publishers who either engage us on their own to promote their titles or refer us to their authors who then work with us individually. Different arrangements work for different publishers, and flexibility is a hallmark of our book publicity programs and options.

As with all of our clients, book sales are ultimately the bottom line for publishers when gauging effectiveness. When working with publishers, our primary goal is to spark awareness for their authors and titles. With persistent media outreach, we also hope to spread the word about our publisher clients and create new business opportunities. In some book publicity campaigns for publishers, we promote a single, high profile title to expand national and international recognition of the publisher.

We often invite publishers to “test us out” with a short campaign so we can show all that Smith Publicity can do. Inevitably, we demonstrate our value and then continue to work on new titles.

A sampling of our publisher/clients include Plexus Publishing, the publisher of Boardwalk Empire, the bestseller which served as the basis for the hit HBO series of the same name; The Writer’s Coffee Shop, original publishers of the international literary sensation Fifty Shades of Grey; and Ellora’s Cave, one of the largest independent romance publishers in the world.

Image of Dan Smith with Rob Colding of Information Today/Plexus Publishing, publishers of the NY Times bestseller 'Boardwalk Empire.' Book Expo America 2010

Dan Smith with Rob Colding of Information Today/Plexus Publishing, publishers of the NY Times bestseller “Boardwalk Empire.” Book Expo America 2010

A Leader in Book Publicity
and Book Marketing Services

Smith Publicity creates customized book marketing services and e-book publicity campaigns to meet the specific needs of publishers. With rates comparable or lower than most book marketing companies, we often become the ideal partner for publishers. Bottom line: The Smith Publicity team and our seasoned book publicists know exactly what it takes to move books.

We urge you to compare Smith Publicity’s track record and pricing options with other book-marketing firms. You’ll see the difference!

Articles and resources for authors/publishers.

  • Just the Skinny Publishing

    Books Promoted: Photoshop: Just the Skinny

    Media Highlights:, Master Photography magazine, Good Housekeeping, Capture Magazine, Better Homes & Gardens, The Toronto Sun

    “The phrase that best describes Smith Publicity is ‘above and beyond.’ They’re delivering services above and beyond our expectations and performing above and beyond the call of duty. Our newly formed venture, Just the Skinny Publishing, worked hard to release its first title, Photoshop-Just the Skinny, but paid scant attention to the promotional plan that needed to follow. We needed professional help. We also needed to stretch our promotional dollar, as additional titles in our series were on the way. … Within a few short weeks, our articles were appearing in, or committed for, 30 different domestic and international media outlets, well beyond our expectations.  We started with a limited understanding of book promotion and were very lucky to have found Smith Publicity. Smith Publicity – you rate five stars in our book!!” – Stephen Farnow, Author/Publisher

  • Information Today / Plexus Publishing

    Books Promoted: Boardwalk Empire: The Birth, High Times, and Corruption of Atlantic City (the book upon which the HBO series is based), The Mobile Marketing Handbook, Point, Click, & Save!, and A Boardwalk Story

    Top media interest: New York Times, New York Post, Fox News,, Smart Money, Better TV, “Today Show,” FIRST for Women, WGN-TV, CBS Sunday Morning, Sacramento BeeKansas City Star, Delta Sky Magazine

    “Having worked in the book publishing industry for some time, I must confess that I am truly impressed with the team at Smith Publicity. What I like about them is they listen to my author’s needs; take the time to know the material and write excellent pitches that get results. These guys are the real deal and they never disappoint!” – Rob Colding, Publisher

  • Highspot Inc.

    Books Promoted: Built to Sell, Bend the Healthcare Trend, Pay Attention To Your Pension, and Fabulous Faces

    Media Highlights: The Wall Street Journal, MSNBC, CNBC, Inc., Forbes, Associated Press,, Bloomberg Television, Fortune

    “Every one of the clients we have ever referred to Smith Publicity has been thrilled, not only with the PR results they get, but also with the professionalism and client service attitude of every member of the Smith team. Smith Publicity specializes in working with authors. They know exactly how to position authors to connect with the media and gain maximum exposure. If you’re looking for a publicist to give your book a boost in the market, you can only go right with this firm.”

    – Jennifer Tribe and Ross Slater, Principals

  • The American Sandbox Dictionary of Children's Mispronounced English
    Published by Reedy Press

    Charming, funny book spotlighting the wonderfully mispronounced words by children.

    Top media interest: NPR's “The Faith Middleton Show,” San Diego Family, Big Apple Parent, Sacramento Parent, and Time Out Chicago

    "We have worked with Smith on several projects and have found their staff organized in planning campaigns and effective in implementing them. The people at Smith are friendly, knowledgeable, and conscientious. I would recommend the company to other publishers."
    Josh Stevens
    Reedy Press