Fiction Book Marketing and Promotion

Novel Marketing and Promotion

Since 1997, Smith Publicity has promoted fiction books of every genre—from first time self-published titles to New York Times best sellers.


Dan Smith with The Amazing Kreskin during Las Vegas media tour arranged by Smith Publicity.

How readers discover new books and e-books is constantly changing! Smith Publicity offers a line of fiction book publicity services designed to help authors create awareness for their titles and build, or continue to build, their author brand.

These publicity services include a combination of strategic book publicity outreach to our established network of media contacts and book bloggers with a  consultation component where we coach authors to develop meaningful author-led initiatives. This powerful combination allows authors to carry on with novel marketing and promotion efforts long after our time together has ended.

We offer a range of book, e-book, and novel marketing services for fiction titles including:

  • Fiction Consultation
  • NetGalley Book Review Service (making your book available to 100,000+ librarians/bloggers)
  • Media Introduction Service for Fiction—Three Weeks
  • Focused Fiction Promotion Service—Four Weeks
  • Comprehensive Fiction Promotion Service—Six Weeks or Two-Months
  • Galley/advance reader copy support

Outreach: We reach out to various networks for potential print, broadcast, and online coverage and recommendations:

  • Magazines
  • Newspapers
  • Television
  • Radio
  • Online outlets
  • Librarians
  • Book bloggers

We use an array of tools to create visibility for authors and their books, including:

  • NetGalley book review service
  • Local book signings
  • Book blog tours
  • Amazon Optimization and Amazon Top Reviewer
  • Book trade shows
  • Combined Book Exhibit program

Consultation to help authors with:

  • Goodreads
  • Shelfari
  • Twitter
  • Google+
  • LinkedIn
  • Facebook
  • Library events
  • Book signings
  • Book awards
  • Book clubs

Book publicity—using the media to generate interest—is one part of helping readers discover a new fiction title. Author-led initiatives are key to developing a strong, lasting brand.

We welcome the opportunity to learn more about you, your goals, and your work. Contact Smith Publicity to discuss a tailored plan for you and your book.

Learn more about why authors need publicity.