Smith Publicity’s Strategic Book Promotion for E-Books
There is no doubt about it: e-books are here to stay and steadily increasing as a percentage of all book sales. As early as 2011, e-books were surging in popularity, surpassing hardcover books and paperbacks to become the dominant format for adult fiction.
When it comes to e-book promotion and self published book marketing, it’s all about “discoverability” – the process of making consumers aware of your e-book and then compelled to purchase it. In the various e-book discovery channels, book buyers are overwhelmed by choices. Innovative promotional programs from Amazon, Kindle and others are empowering authors to quickly spread the word about an e-book. Traditional book publicity and book promotion, however, still remain key.
Persuading an influential blogger to review your e-book and post it on Goodreads, as one example, can kick-start promotion and sometimes result in tens of thousands of e-book sales. (Even a negative review from a prominent blogger can cause huge sales!) Likewise, an article in a major newspaper or magazine, or an interview on radio and TV can drive many e-book readers and book buyers to your website or online bookselling sites.
Certain facts about e-books make them particularly well-suited to publicity:
- E-book readers go back and buy more books at a higher rate than print book buyers. This is especially important if you have a series of books.
- Digitally-savvy e-book readers are more likely to make book recommendations to others via blogs, Twitter, Pinterest, etc.
- The expanding array of e-book reading devices is spawning more and more e-book readers, and the technology is constantly improving. Learn about Amazon book optimization and promotional services here.
- While fiction remains the most common genre of purchased e-books; business, self-help, cooking and even coffee table e-book sales are rapidly increasing. To learn more about fiction book publicity and marketing, click here.