The Other Side of Publicity: 5 Ways to Maximize Your Campaign

A huge part of being a good publicist is being able to form a partnership with our clients – we rely on them as much as they rely on us. From helping with bylines to scheduling interviews, we like keeping our authors involved in the publicity process. Of course, publicists can’t report every detail or micromanage all of an author’s activities, which is why it’s important for our clients to stay on top of things like social media and sales before, during, and after a publicity campaign.

So check out my top five tips for you to get the most out of your campaign:

  1. Be social. At Smith, we practice traditional media outreach, meaning that while work with a lot of journalists and media contacts, we won’t be doing the tweeting for you. That’s actually a benefit for you, since one of the most important factors for producing good social media is authenticity. Tweet, post, and pin things related to your book but also things that reflect what makes you, well, you! Not sure where to start? Check out Smith client, Jaunique Sealey, and her great web series on getting started with social media. CMO also has an excellent breakdown of the major social media platforms and what they do best. And don’t forget to tell your followers about your latest media placements!
  2. Pay attention. You never know where the next big story is coming from, right? Publicists are always reading, watching, and listening to the news and so should you! When cultivating your author reputation or brand, it’s important to be aware of the real and current ways your work can contribute or enhance a discussion. The Linhart PR Blog has some great tips for staying on top of current and developing trends.
  3. Be open. Most of our authors are new to publicity and marketing, which means we’re used to helping you out when things start to seem overwhelming. However, your publicist isn’t a mind reader so be proactive about discussing your campaign. For everything from questions to critique, feedback (done concisely so that they don’t lose precious time pitching!) is essential. Often times, problems with a campaign arise out of a lack of communication or unrealistic expectations. Trust us when we tell you things are going well and ask for help when you need it!
  4. Stay organized and don’t miss opportunities. It is critical that if you commit to an interview or important deadline, you follow through. While we all make mistakes, remember that you don’t always get second chances with the media. Keep a calendar, file emails, and make to-do lists and you’ll soon find that your campaign will start running a lot smoother. I use TweetDeck to organize the social media for Smith and Wunderlist is a great task management app for your computer and devices.
  5. Keep your website up to date. In the new digital age, any journalist worth their salt is going to do a few Google searches before they decide to work with an author and the website you built and last updated in 2004 just isn’t going to cut it. While you don’t need to drop a ton of money into it, making sure your site is easy to navigate and includes information about you and your book will go a long way toward enhancing your PR efforts. What should your website have? Recent media placements or reviews, links to places where you can buy your book, book summaries and/or excerpts, and a solid author bio. Downloadable press kits, with your press releases and an author photo are also handy to have.

Bonus Tip!

Have fun. Working with a publicist who is pumped to promote your book and interacting with the media is the icing on the cake. Enjoy the ride!

By Abigail Raymond

105 Responses

  1. You are one of the most talented writers on the entire Internet!
  2. This was a feast for the eyes!
  3. I ate rice for lunch.
  4. Which way did he go George?
  5. Don't ever quit blogging!
  6. Don't forget the grilled onions!
  7. Way to go Edward. This blog is amazing!
  8. No one can ever say this site is boring!
  9. I am only commenting to let you be aware of of the amazing experience my friend's child developed reading yuor web blog. She came to understand a good number of things, not to mention how it is like to possess an excellent helping spirit to let the mediocre ones smoothly gain knowledge of selected tricky subject areas. You truly surpassed visitors' expectations. Many thanks for providing the valuable, trusted, educational as well as easy guidance on your topic to Jane.
  10. Would you like some popcorn?
  11. "I have mastered some new elements from your web page about personal computers. Another thing I've always considered is that computer systems have become a product that each residence must have for some reasons. They provide convenient ways in which to organize households, pay bills, search for information, study, hear music and perhaps watch tv programs. An innovative solution to complete these types of tasks is by using a computer. These pcs are mobile ones, small, powerful and transportable."
  12. "Hey there! I could have sworn I’ve been to this site before but after browsing through some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!"
  13. "Major thanks for the post. Keep writing."
  14. This is one awesome blog article.Thanks Again.
  15. I loved your blog article.Really thank you! Fantastic.
  16. A big thank you for your blog.Really thank you! Great.
  17. "Hello there, I found your blog via Google while searching for a related topic, your website came up, it looks good. I have bookmarked it in my google bookmarks."
  18. Very good post.Really looking forward to read more. Keep writing.
  19. I cannot thank you enough for the blog.Thanks Again. Want more.
  20. I really enjoy the blog post.Really looking forward to read more. Cool.
  21. Im thankful for the article.Thanks Again. Great.
  22. I truly appreciate this blog.Thanks Again. Fantastic.
  23. "very couple of sites that occur to become in depth beneath, from our point of view are undoubtedly effectively worth checking out"
  24. "I was very pleased to search out this internet-site.I wished to thanks to your time for this glorious read!! I definitely enjoying each little bit of it and I have you bookmarked to take a look at new stuff you blog post."
  25. Thanks for sharing, this is a fantastic blog post.Much thanks again. Cool.
  26. "Wow, amazing weblog format! How lengthy have you ever been running a blog for? you made running a blog glance easy. The entire glance of your web site is magnificent, let alone the content material!"
  27. Thank you ever so for you blog post.Much thanks again. Keep writing.
  28. Im obliged for the blog article.Thanks Again. Cool.
  29. Really appreciate you sharing this article post.Really looking forward to read more. Fantastic.
  30. "Heya! I'm at work browsing your blog from my new apple iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the fantastic work!"
  31. I really like and appreciate your article.Much thanks again. Fantastic.
  32. Looking forward to reading more. Great blog post.Thanks Again. Cool.
  33. Very good article.Really thank you! Want more.
  34. Im thankful for the article post.Much thanks again. Keep writing.
  35. Fantastic article.Really looking forward to read more. Awesome.
  36. "This web page is really a stroll-via for the entire info you needed about this and didn’t know who to ask. Glimpse here, and you’ll positively discover it."
  37. Looking forward to reading more. Great article.Really looking forward to read more. Really Cool.
  38. Great blog post.Really looking forward to read more. Cool.
  39. Great blog post.Much thanks again. Awesome.
  40. Thanks for the article post.Really thank you! Awesome.
  41. "Great article! That is the type of info that should be shared across the web. Shame on the seek engines for now not positioning this put up higher! Come on over and consult with my website . Thank you =)"
  42. "Unquestionably believe that which you said. Your favorite reason seemed to be on the net the simplest thing to be aware of. I say to you, I certainly get irked while people consider worries that they just don't know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks"
  43. "Super-Duper site! I am loving it!! Will come back again. I am taking your feeds also"
  44. "Really appreciate you sharing this article.Really looking forward to read more. Really Great."
  45. Great, thanks for sharing this blog article.Much thanks again.
  46. Hey, thanks for the blog article. Fantastic.
  47. Major thanks for the article.Really thank you! Want more.
  48. A round of applause for your article post.Really looking forward to read more. Really Cool.
  49. "Great article! We are linking to this great content on our site. Keep up the good writing."
  50. Really appreciate you sharing this article post. Will read on...
  51. "Simply want to say your article is as surprising. The clearness in your post is just nice and i could assume you are an expert on this subject. Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please continue the rewarding work."
  52. "Hi, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam comments? If so how do you prevent it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any assistance is very much appreciated."
  53. "I think other site proprietors should take this site as an model, very clean and wonderful user friendly style and design, as well as the content. You are an expert in this topic!"
  54. A big thank you for your article. Want more.
  55. "I do not even know how I ended up here, but I thought this post was great. I don't know who you are but definitely you are going to a famous blogger if you aren't already ;) Cheers!"
  56. Thanks a lot for the post.Really looking forward to read more. Awesome.
  57. "I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here regularly. I am quite sure I’ll learn many new stuff right here! Best of luck for the next!"
  58. "I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my problem. You're incredible! Thanks!"
  59. Looking forward to reading more. Great blog post.Much thanks again. Awesome.
  60. "Im obliged for the article post.Really looking forward to read more. Keep writing."
  61. Great blog.Really thank you!
  62. Thanks a lot for the blog article.Really looking forward to read more.
  63. I think this is a real great blog.Thanks Again. Fantastic.
  64. Wow, great article. Cool.
  65. I added a new list. As you'll see it's bigger than most of them. I hope you all have had a great week!
  66. I really enjoy the post.Really looking forward to read more. Want more.
  67. I think this is a real great blog post.Much thanks again. Much obliged.
  68. I cannot thank you enough for the post.Really looking forward to read more. Fantastic.
  69. Hey, thanks for the blog article.Really looking forward to read more. Want more.
  70. This is one awesome blog article.Thanks Again.
  71. Wow, great post.Really looking forward to read more. Awesome.
  72. Im grateful for the blog.Really looking forward to read more.
  73. Thanks for the blog.Thanks Again. Fantastic.
  74. Great, thanks for sharing this blog article.Really thank you! Want more.
  75. Muchos Gracias for your blog.Much thanks again. Want more.
  76. Fantastic blog post.Really looking forward to read more. Awesome.
  77. I cannot thank you enough for the blog post.Thanks Again. Cool.
  78. "I will right away snatch your rss as I can't find your e-mail subscription link or e-newsletter service. Do you have any? Please let me realize so that I may subscribe. Thanks."
  79. Really informative blog post.Much thanks again. Fantastic.
  80. It’s been a busy week for you. What’s the best way to get rid of the stress of a busy week? The best and only way is by spending some time with the beauties over at These are the girls who know how to treat a man right.
  81. "A round of applause for your blog post. Awesome."
  82. "Hello there, I found your site by means of Google while looking for a comparable subject, your web site got here up, it appears great. I have bookmarked it in my google bookmarks."
  83. Thank you ever so for you article.Much thanks again. Much obliged.
  84. A good time is what you’ll have with the girls at This is by far the most exciting site on the entire internet. Don’t think twice about visiting this site. Not if you’re in the mood to have a little kinky fun.
  85. Hey, thanks for the blog article.Really thank you! Awesome.
  86. Are you searching for a little fun? If you are, then is the best site for just that. You’ll find plenty of hot babes there who love to get down and dirty. That’s exactly what you’re looking for right this very second.
  87. Take a good look at This is the one site where you can have a lot of fun. The fun you can have here is exactly what you’re looking for. Enjoy yourself and meet some sexy ladies in the process.
  88. "Hello. excellent job. I did not imagine this. This is a fantastic story. Thanks!"
  89. Are you looking for love in all the wrong places? There’s just one site where you can meet all kinds of local singles. There’s never a shortage of girls at this site. By far the best part is, you can go on a date tonight. Hook up here and start the day off right. Before you know it, you’ll be in love and hearing the birds sing once again.
  90. "Im obliged for the blog post.Really thank you! Fantastic."
  91. The weekend is fast approaching. Why not spend it with a sexy cam girl? There’s plenty of them over at All of these girls are wanting to have a good time. That’s exactly what you’re looking for too. The most fun you’ll ever have online is right here. Have yourself a good time and meet someone new. That’s what this site is all about.
  92. Very good article.Really looking forward to read more. Great.
  93. Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.
  94. wow, awesome article post. Awesome.
  95. Thanks again for the blog article. Awesome.
  96. I think this is a real great article.Really looking forward to read more. Will read on...
  97. Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.
  98. Are you the type who likes to hangout on social media? Have you ever thought about making it a career? You can help promote their business using social media. This means you can do what you already love doing and make money at it. Does this sound like something you’d like to do? If so, then check out You can help people and make some money in the process. You already hang out at social media sites. Why not make a few bucks doing it?
  99. I just wanted to let you all know that I added a new list. It has taken me awhile to let everyone know due to server issues. Everything should be back on track now.
  100. Im thankful for the blog.Much thanks again. Fantastic.
  101. I am so grateful for your post.Really thank you! Much obliged.
  102. Thank you ever so for you blog.Thanks Again. Cool.
  103. Really appreciate you sharing this article post. Really Cool.
  104. Are you the kind of guy who loves to watch sexy girls get fucked in the ass? If so, then you need to check out this site This is the one place where anal sex lovers can get their fix. You’ve never seen asses this tight fucked by cocks this big. Each asshole is super tight and it gets fucked by a huge cock. It’s impossible not to beat off while watching these beauties getting ass fucked.

Leave a comment