Power Book Publicity Tips Newsletter April 2015

In this issue:

Book Publicity Glossary of Terms, Part One

by Dan Smith

The book marketing industry has its own jargon, and too often we don’t slow down enough to fully explain what it all means. Like most industries, we use lots of inside terms to succinctly describe and communicate what it is we do. At Smith Publicity we use common publicity-industry terms, but also our own language that has evolved over the years.

If you’ve hired a publicity firm and want to ensure you fully understand the terms you hear, or you’re promoting your own book, it’s important to know what it all means.  Here are definitions of some “publicist speak” terms.

· Hits and runs

Baseball analogies are common in book marketing, and “hits and runs” is a classic. It’s fairly straightforward…READ MORE

The Evolution of BookExpo America and BookCon 2015: BEA Survival Tips

by Sandy Smith

This is Smith Publicity’s 13th year exhibiting at BookExpo America (BEA), held again at the Javits Convention Center in New York City, Wednesday, May 27 – Friday, May 29, 2015.

According to BEA, their tradeshow is the “#1 book and author event that offers the book industry access to new titles, authors, networking, and education about the publishing industry.”

We are often asked by authors if they should attend and if so, what to expect. First, a short history. In the past several years, BEA organizers have shifted the hours, days and times of the show as they now try to serve two distinct audiences: publishing industry professionals and consumers.

Historically, BEA was an event for the book trade industry. In the past few years, BEA has introduced the consumer book fan component called BookCon, which was held on the last day of the publishing trade event…READ MORE

Learning the Value of the ISBN and Metadata

Metadata in its simplest definition is data about data. So what does this mean for authors? Metadata is any information about your book that is not directly related to the plot. So your title, back cover blurb and keywords about your book are all your metadata. For authors looking to sell books online, metadata is important because it helps you and your book become more searchable to your audience.

From Ingram Spark’s help page video learning series, hear from Bowker’s Rebecca Albani on what exactly metadata is, the importance of your ISBN, and why these matters. You will learn how the metadata you choose dictates who, when, and how your work is discovered, the value of attaching a unique ISBN to each of your formats, and what you should be monitoring in your data system. Watch here!

Display Your Book at BookExpo America this May

BookExpo America (BEA) is the largest book industry trade show in the United States. BEA is May 27-29 at the Javits Center in New York City. You can have your book displayed at the show for as low as $275. The deadline to register to have your book be a part of BEA is April 27. For more information about having your book displayed through Smith Publicity’s partnership with Combined Book Exhibit at a reduced rate, visit https://www.smithpublicity.com/author-promotion-services/book-event-exposure/

To register, send an email to cbe@smithpublicity.com

Autographing Opportunities at BookExpo America!

Smith Publicity, through the Combined Book Exhibit, is offering the opportunity for authors to attend book tradeshows, interact with readers and autograph books. Plan your travel and autographing sessions. Visit Smith Publicity https://www.smithpublicity.com/author-promotion-services/book-event-exposure/ for more information

*1 hour autographing session $575 (includes book display)

Smith Publicity will be speaking and/or exhibiting at the follow book industry trade shows shows this spring

We invite you to visit us or email us at info@SmithPublicity.com to set up a one-on-one meeting:

  • IBPA (Independent Book Publishers Association) is holding its 27th annual Publishing University in Austin, TX, April 10-11, 2015
  • ASJA (American Society of Journalist and Authors) will host its 43rd Writers Conference in New York, NY, April 30-May 2, 2015
  • BEA (BookExpo America), America’s #1 book and author event is May 27-May 29, 2015 in New York City. Are you attending? Contact info@smithpublicity.com to schedule a FREE 15 minute consultation with a Smith Publicity representative at BookExpo America.

Congratulations to Smith Publicity’s 2015 Writer’s Scholarship winner!

We are pleased to announce our second scholarship winner: Reza Harris, a student at San Francisco State University. Harris was chosen from over 300 applicants. Harris said, “ I am very grateful to be selected as the winner. Applying for this scholarship was a challenge; I had to write the essay in the midst of all my studies for classes. There were times when I didn’t feel so confident about my chances against so many competing students, but my better judgment told me to stick it out and take the chance. I am thrilled to learn that chance paid off.”

Smith Publicity offers an annual one-time $1,000 scholarship to one high school or college/university student in the United States. The scholarship is awarded to the student who submits the best essay on persuasive writing. We chose this topic because it’s an important part of the services we provide for book marketing.

Please visit Smith Publicity for our next scholarship announcement.


Author Tips for Building and Engaging Your Social Community

Our friends at Greenleaf Book Group have put together an excellent presentation about how to grow your social media brand and engage with your audience. Check it out here:



Author Social Media Launch: Giving You the Tools to Engage Fans

Smith Publicity now offers an Author Social Media Launch service to help authors set the stage for success on the most popular social media platforms. Visit our website for more information: Author Social Media Launch service