Once you publish your book, the journey is not over. Whether you’re a self-published author or traditionally published, you have to develop a strategic marketing plan to generate buzz about your book and get it in the hands of readers. There are hundreds of thousands of books published every year, so it’s your job to make your book stand out from the others in your genre.
One of the most important and valuable book promotion tactics is connecting with the media. Media coverage helps you gain more exposure on a local, national, or even international scale, and establish yourself as a leader within your genre or industry. To get media coverage, you have to position your book in a unique and interesting way. Rather than simply promoting your book, you need to construct media pitches that grab the attention of journalists and set your book apart from the countless others.
At Smith Publicity, we have helped thousands of self-published and traditionally published authors from around the world and across all genres get meaningful exposure through radio and TV interviews, newspaper and magazine articles and reviews, and online coverage. We have the experience, expertise and resources to take your book to the next level.
To give you an idea of how we have helped other authors achieve success through our innovative book marketing strategies, take a look the following book marketing case studies:
Dr. Susan Biali, Live a Life You Love: 7 Steps to a Healthier, Happier, More Passionate You
Live a Life You Love: 7 Steps to a Healthier, Happier, More Passionate You discusses a wide array of topics pertaining to personal wellness, including understanding your body language and food and managing relationships and stress. Dr. Biali combines these topics into an exclusive 7-step program for improving your life. To promote her book, we leveraged her exceptional credentials and experience and developed a media outreach strategy designed to enhance her profile and reputation as a leader in the personal wellness industry. Due to the nature of her book, we used interesting “How To” articles and ideas for broadcast shows.
Typically, media outlets respond well to pitches that include lists and numbered tips because they provide ready-made topics and stories, and this worked very well for Dr. Biali. She was featured in a variety of big name news outlets, including Fox TV’s Fox and Friends and The Toronto Globe and Mail. She was also featured in more than 25 local and national radio and television interviews.
Maureen Dutton, Silent Night
The heart-wrenching thriller Silent Night was Dutton’s second self-published book. The story contains themes of duplicity, murder and revenge and shows how quickly greed can cause a life to spiral out of control. With the plethora of novels in the market, fiction can be particularly difficult to promote. In fact, many publicity agencies won’t accept novelists as clients.
Smith Publicity, on the other hand, has experienced much success promoting novels. We have perfected fictional promotion techniques, which is essentially getting real publicity for make-believe books. We do this by tying our pitches to real-life experiences and using out-of-the-box media outreach strategies. Our outreach efforts positioned Dutton’s novel in very unique and different ways – setting it apart from other thriller novels. Our efforts proved successful, as she received media interest from many major outlets, including UPBEAT Entertainment News Syndicate, NPR, Southern California Public Radio, SellingBooks.com, and American Chronicle.
Nic Read, Selling to the C-Suite (McGraw-Hill)
Selling to the C-Suite explores how executives become involved in the corporate buying cycle and how they can become trusted advisors at that level. While Nic wanted book sales, he also wanted what many business writers want – to be positioned as an expert within their field. Specifically, Nic wanted to receive media coverage to boost the marketing of his consulting services and to enhance his profile as a public speaker.
To accomplish these goals, our outreach efforts focused on national business media outlets and vertical trade publications. We pitched bylined articles written by Nic, which resulted in great print exposure. We also utilized his media skills and placed him on national business TV shows. He was featured in a number of large media outlets, including Forbes, CNBC, MSNBC, USA Today, The Small Business Advocate, Selling Power, Leadership Excellence, Investor’s Business Daily, and UK Business News. He was also on the cover of Brilliant Results.
Want to achieve similar success? Contact Smith Publicity today to create your customized book marketing plan!