5 Free Things You Can Do TODAY to Market Your Award-Winning Book

There are many wonderful ways to celebrate your award-winning book.

That, of course, is the good news. The bad news is that everyone else is using the same channels for all kinds of things. With our checklist of five easy things, you can cut through that noise and put those social channels to work for your marketing goals.

We all know books don’t sell themselves, and winning an award hasn’t changed that truth. H-O-W-E-V-E-R … becoming a finalist or winning an award brings recognition that can help your get book noticed, and it can open doors for promotional opportunities that were tough to get before.

1. Update your email signature block.

Email is still king. Not everyone uses social media, but EVERYONE uses email. Your signature block should reflect your status as an award-winning author. It can be a simple tagline under your name, or it can be more comprehensive and include external links. Here are three styles to consider.









Once you set up your new signature block, be sure to send your publisher an email to let them know they have an award-winning book in their catalog.

2. Update your product images.

You have an award and a beautiful sticker. Do you have it on every copy of your book?

Without that seal, no one knows that yours is an award-winning book. That distinction is exactly what will help your book not only open doors, but it also helps your book stand apart from its peers on the bookstore’s shelves and with e-tailers, too.


At the Mom’s Choice Awards, we give each Honoree (award winner) a packet of 250 seals. That makes it super easy to update your product images.

  • Add the sticker to the book.
  • Take a high-quality image.
  • Replace all book cover images with the new one.

Think about all of the places you use your book cover image for marketing: your website and blog, your social media avatars, your Media Kit, maybe even your email. Changing the plain cover to the new image helps your book stand out.

Whenever possible and appropriate, use a version of the logo that does not include the award year.

3. Refresh product descriptions and bylines.

While we’re in the process of updating images, let’s take a couple of minutes to review your product description and bylines.

Do you have an “About Me” page on your website or blog? Does it describe you as an award-winning author? The same applies to your Author Page, your Media Kit bio, and anywhere else you publish content.

Similarly, your book description should reflect its award-winning status, as well. Wherever you have a product description, add “award-winning” as one of the descriptors (e.g., award-winning mystery for children). It is easy to do for your Media Kit and sell sheets, but you may have to add it as an “Editorial Review” for platforms like

4. Build interest with a Press Release.

When award winners are announced, the award sponsor issues a press release. Make it easy for your website visitors to learn about the award by including a link to it on your website’s News page.

More than likely, that PR hits the “big guys,” which leaves a great opportunity for you to bring the news home. If you don’t want to issue your own press release, consider sending a copy of the “Big Release” to your local news and radio stations, as well as your local newspaper (no paper is too small).

Here are three other ways to use that press release.

  • Deliver a copy to your local (or regional) library and offer to co-host an event.
  • Drop by your local bookstore so they can coordinate a signing!
  • Don’t forget community listservs and neighborhood groups. Be sure to share your news with your neighbors!

Connecting with your local media shouldn’t be a one-and-done activity. Set a tickler to follow up. Be sure to create ticklers for the anniversary of your launch or award date, too. Those are perfect days for issuing a press release.

5. Re-establish contacts.

Becoming a finalist or winning an award can open doors for promotional opportunities that were tough to get before.

Review the list of people who turned you down for reviews or events previously. Identify the three or four most important to you, and contact them again. Let them know about your award, and see if there may be new opportunities for you to work together.

Last, but not least, be sure to send a note to people who have already reviewed your book. It is a nice way to say “thank you.”

A writer once told me that as hard as it was to write a book, she found the marketing even harder! Hopefully, with this quick list of promotional ideas, you’ll find the job a bit easier.

@Terry Doherty

Terry is the Director of Honoree Marketing for the Mom’s Choice Awards. She also writes about book marketing with social media on IBPA’s Publishing News blog. 

Most of the time, though, you’ll find her with a book in her hands. She reads and reviews children’s & Young Adult books for The Reading Tub, her nonprofit for family literacy. and @MomsChoiceAward on Twitter. and @thereadingtub and @ReadingTub on Twitter.

24 Responses

  1. You are one of the most talented writers on the entire Internet!
  2. This was a feast for the eyes!
  3. This was truly remarkable. I really like what you did with the curtains.
  4. You sure know how to make a squirrel smile.
  5. Do you know someone named Fred?
  6. Don't forget the grilled onions!
  7. Way to go Edward. This blog is amazing!
  8. No one can ever say this site is boring!
  9. Would you like some popcorn?
  10. Just desire to say your article is as surprising. The clearness in your post is just excellent and that i can suppose you are a professional in this subject. Fine with your permission let me to grab your feed to stay up to date with coming near near post. Thank you one million and please continue the rewarding work.
  11. These two are some real messy eaters!
  12. I hope you all are having a great weekend. I have a new list for you. Read the latest update on how I compiled the list. I'm still surprised by the results.
  13. You’ve been working hard lately. All that stress has got to be eating at you. Why not take a break and enjoy some cam girls? There’s plenty of them to enjoy at It’s wall to wall babes at this site. You’ll know that right away after your first visit.
  14. I added a new list. As you'll see it's bigger than most of them. I hope you all have had a great week!
  15. It’s been a busy week for you. What’s the best way to get rid of the stress of a busy week? The best and only way is by spending some time with the beauties over at These are the girls who know how to treat a man right.
  16. A good time is what you’ll have with the girls at This is by far the most exciting site on the entire internet. Don’t think twice about visiting this site. Not if you’re in the mood to have a little kinky fun.
  17. Are you searching for a little fun? If you are, then is the best site for just that. You’ll find plenty of hot babes there who love to get down and dirty. That’s exactly what you’re looking for right this very second.
  18. Take a good look at This is the one site where you can have a lot of fun. The fun you can have here is exactly what you’re looking for. Enjoy yourself and meet some sexy ladies in the process.
  19. Are you looking for love in all the wrong places? There’s just one site where you can meet all kinds of local singles. There’s never a shortage of girls at this site. By far the best part is, you can go on a date tonight. Hook up here and start the day off right. Before you know it, you’ll be in love and hearing the birds sing once again.
  20. The weekend is fast approaching. Why not spend it with a sexy cam girl? There’s plenty of them over at All of these girls are wanting to have a good time. That’s exactly what you’re looking for too. The most fun you’ll ever have online is right here. Have yourself a good time and meet someone new. That’s what this site is all about.
  21. Are you searching for a date? If so, there’s just one place where you should go. has more horny singles than any other place online. You can go there and hook up immediately. These are the type of singles who like to have some fun in the sack. Get laid today and put a big smile on your face tonight.
  22. You’ve got to check out this cam girl’s big natural tits. Those jugs of hers are awesome. The face on this cutie is as sweet as sugar. Don’t worry if she’s not online. There’s plenty more babes at It’s only a matter of clicking or tapping until you find the girl of your dreams there.
  23. Just imagine for a second if you could get into the mind of a millionaire. Think of all the things that you could learn. Well, you actually can do just that. A millionaire is giving away all of his secret right on the internet. You don’t even need to leave the house to learn what made him rich. All it takes is visiting He will literally teach you all of the secrets to making money. Don’t you think it’s time that you earned the living that you deserve? Change your life today by simply following the link above. Do it for yourself and everyone that you care about.
  24. Did you know that people make their entire income promoting ClickBank? You too could be one of the many who have quit their job. Affiliate marketing is as old as the internet. It’s not going to go away any time soon. You too can get your piece of the pie. Why shouldn’t you? Do you really like working the job you have? Are you going to be able to do it until you retire? If you’re job requires physical labor, then you know the answer to that question. There’s no way you’re going to be able to do that when you get older. That’s just the truth and no one needs to tell it to you. Right now you could be making money online. Does it require work? You better believe it does. No honest person is ever going to tell you that it’s possible to become a millionaire online without doing any work whatsoever. It’s not possible. That doesn’t mean there isn’t money to be made. There’s plenty of money out there to be made by people just like yourself. Now you know there’s going to be a pitch for a product. You’re right about that. Click on the link and check it out. There’s a video you can watch that will explain everything. It will tell you how to make money using ClickBank. Watch the video and see what you think. You too can be one of the many who earn a living promoting ClickBank. Some people earn a good living and there’s no reason why you can’t.

Leave a comment