Similar to book marketing and book publicity, some authors are surprised at the cost to employ the services of a publicity agency. Some believe are services should be very low-cost; that book promotion really isn't worth paying a lot for. Other authors feel book marketing isn't even necessary, and that somehow people will magically find their book buried on Amazon.
Book coaching is similar. Some authors see the price for a book coach and figure there is no way it's worth it. Well, think again. A good book coach can be a key part of the success of your publishing adventure. Our friend Nancy Erickson, The Book Professor, offers some great advice about the cost and value of a book coach.
Click here to read her blog post.