Author Trend Alert: How to Become the Media’s “Go-To” Expert
Introduction Welcome to an in-depth exploration of actionable book marketing strategies, inspired by a recent episode of the All Things Book Marketing podcast by Smith Publicity. In this episode, CEO Sandy Smith hosted a dynamic discussion with Janet Shapiro, Vice President of Publicity, and senior publicist Sophia Moriarty. Together, they shared innovative ideas and expert tips to […]
5 Smith Myths: Podcast Interviews for Authors, Experts, and Thought Leaders
Podcasts have emerged as one of the most effective ways for authors, experts, and thought leaders to share their ideas with highly engaged audiences. The intimacy of the format, combined with the ability to dive deep into topics, makes podcasts a powerful tool for building credibility, expanding your reach, and amplifying your message. However, despite […]
Navigating Bookscan: Making Your Bulk and Books Sales Count Plus Creative Retail Strategies
In the episode of All Things Book Marketing, Garrett Perkins from Givington’s talks with Sandy Smith, CEO of Smith Publicity about tracking book sales effectively and creatively leveraging retail channels, which are crucial for success. This is especially true if you are a speaker looking for a strategy for bulk book sales. Circana Bookscan, a […]
Smith Myths: 5 Reasons Why Your Book is Not Your ONLY Focus
For thought leaders and non-fiction authors, a book can be a powerful tool—but it’s far more than just a product to sell. Many aspiring authors assume that their book’s success hinges solely on the number of copies sold. In reality, the most successful authors view their book as a stepping stone in a larger ecosystem […]
Podcast: Helping Authors Create Super Fans & Drive Revenue
In a recent episode of the Smith Publicity podcast, listeners were treated to valuable insights in a conversation with Sandy Smith, CEO of Smith Publicity who spoke with Ashley Zink, the founder of Higher Ground Consulting, on the art and science of book marketing. Ashley Zink, a creative and results-oriented marketing leader, shared her expertise […]
6 Hidden Benefits of Self-Publishing Your Next Book
Guest Contributor Astra Crompton, Editing & Illustrations Coordinator at FriesenPress Self-publishing has advanced by leaps and bounds over the last few decades. Printing technology, distribution avenues, and marketing opportunities have all closed the gap with the traditional publishing world. Choosing to self-publish these days is no longer a consolation prize but a savvy marketing decision […]
Podcast: AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem
Meeting at the Crossroads of Book Publishing Marissa Eigenbrood, president at Smith Publicity, hosts the All Things Book Marketing Podcast and speaks with Alison Jones, founder of Practical Inspiration Publishing. Marissa describes her initial meeting with Alison at the Frankfurt Book Fair. This pivotal encounter reflects the importance of networking within the publishing industry, showcasing […]
The Insider’s Guide to Winning Non-Fiction Book Proposals: What Publishers Need to Say Yes
Mistakes Authors Make, What Successful Authors Do and a Peek Behind the Scenes of How Publishers Choose Authors Sandy Poirier Smith, CEO of Smith Publicity What makes an author and book stand out to an agent or publisher? With the volume of authors competing for traditional publishing deals, authors need to be strategic about presenting […]
Podcast: Maximizing LinkedIn for Authors and Thought Leaders
Rachael Robinson is every author’s secret weapon. Rachael helps authors and experts create meaningful, impactful, and authentic LinkedIn strategies to help them grow visibility for their ideas, book, and brand. In this episode of All Things Book Marketing Podcast, Marissa Eigenbrood, Smith Publicity’s President, dives into a conversation with Rachael on the importance for professionals–especially […]
Podcast: AI and the Art of Publishing Business Books & Building a Thought Leadership Ecosystem
Meeting at the Crossroads of Book Publishing Marissa Eigenbrood, president at Smith Publicity, hosts the All Things Book Marketing Podcast and speaks with Allison Jones, founder of Practical Inspiration Publishing. Marissa describes her initial meeting with Alison at the Frankfurt Book Fair. This pivotal encounter reflects the importance of networking within the publishing industry, showcasing […]