Dr Alan Zimmerman on how to destress, reenergize. All things book marketing podcast by Smith Publicity

Help for Stressed-Out Authors

All Things Book Marketing Podcast       Help for Stressed-Out Authors: How to De-Stress, Re-Energize, and Re-Balance Your Life by Alan Zimmerman TRANSCRIPT: Welcome to the Smith Publicity, All Things Book Marketing podcast. The best tips, insights, and advice from the best in the publishing industry. Dan Smith: Hi, this is Dan Smith, and […]

Netgalley, self-publishing for independent authors.

The Benefits of NetGalley for Independent Authors and Publishers

By Michela DellaMonica Team Manager, Smith Publicity NetGalley is a cost-effective way to reach a growing community of professional readers (media, reviewers, booksellers, librarians, bloggers and educators) who can read, review and recommend titles. On average, over 80% of the monthly traffic is represented by repeat visitors who regularly visitNetGalley to see what titles are […]

Why Subtitles Are So Important in Book Promotion

  How Subtitles Are Used in Book Promotion Authors often agonize when creating the main title for their book. Some high-profile authors pay thousands and thousands of dollars to experts just to come up with a catchy main title. But when it comes to book promotion of nonfiction books, the subtitle is the most important […]

Check out new book marketing and consulting services from our friends at Bookbaby

The publishing industry is changing at a breakneck pace, and it’s important to have a publishing partner that helps meet the shifting demands of John Q. Bookbuyer. Authors interested in hybrid publishing have been finding success with BookBaby for years, and Smith Publicity is pleased to have become part of many of these authors’ successful […]

Setting goals to grow your author brand

Most authors have goals they want to reach. These could be pie-in-the-sky New York Times Bestseller, couch of the Tonight Show type goals. Or they could be more modest goals to finish your manuscript, secure an agent, sign a publishing contract or sell a certain number of copies. But are you taking consistent action to […]

Self-Promotion Advice for Authors

Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor fraught with fears of embarrassment, ego-deflation and just-plain awkward moments. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing, […]

Thinking about turning your blog into a book? Advice from the experts

This post by Paul Turnbull first appeared on the BookBaby Blog and is excerpted from “Create an eBook: The Complete Guide” on Blogging.com. Publishing a book takes effort, so before you start, do a reality check: Do you have what it takes to make your blog a book? Congratulations! Your blog’s been doing well for a while […]

What is a bestseller anymore? And does it do anything for sales?

There’s been a lot of talk this year about bestseller lists. From gaming the New York Times best-seller list to the same venerable institution cutting 10 categories from its lists and how Amazon ranks its bestsellers, it’s a lot for an author to monitor and digest. But… what do bestseller lists even mean anymore? How […]

VIDEO: Author photos – do I need a headshot?

I’m a writer, why do I need a headshot!? We hear comments like this a lot. As photographer Dave Pidgeon will explain, an author photo can be a very important communication tool about your brand. Watch the video below to find out how an author photo can fit into your book marketing and book publicity […]

How Authors and Book Cover Designers Work Together

We got to talk to Matt Sternbergh, author of “The Blinds,” and Sara Wood, Ecco Books Associate Art Director, about the process they went through to collaborate on the book cover. Wood explains that the book’s editor acts as a go-between for the author and their ideas for the book cover and the designer who will obviously […]