Tips for Gaining Media Interest in the U.S. and Canada as a Foreign Author

by Mallory Campoli, Publicity Manager, Smith Publicity As an international author, positioning your book to intrigue American readers is not as difficult as you may think. Information is more accessible than ever, and the media is always hungry for content. In order to successfully go global, it’s crucial to understand your target audience and identify […]

Everything You Wanted to Know About UK Book Marketing but Were Afraid to Ask…

by the Midas PR team, a leading publishing, arts and cultural PR agency in the UK Smith Publicity and Midas PR, two leaders in the book publicity industry, regularly partner together on book marketing and publicity campaigns to ensure a book launch extends into key book buying and influential markets. Below, they share eight insights […]

Three Main Publishing Paths for Authors – Sandy Smith

Smith Publicity President and book marketing industry thought leader Sandy Smith discusses the three main publishing options for authors. — TRANSCRIPT: Hi, my name is Sandy Smith and I am the president here at Smith Publicity. What I do here is talk to authors almost every day and a big question I get is the […]

Dr Alan Zimmerman on how to destress, reenergize. All things book marketing podcast by Smith Publicity

Help for Stressed-Out Authors

All Things Book Marketing Podcast       Help for Stressed-Out Authors: How to De-Stress, Re-Energize, and Re-Balance Your Life by Alan Zimmerman TRANSCRIPT: Welcome to the Smith Publicity, All Things Book Marketing podcast. The best tips, insights, and advice from the best in the publishing industry. Dan Smith: Hi, this is Dan Smith, and […]

Netgalley, self-publishing for independent authors.

The Benefits of NetGalley for Independent Authors and Publishers

By Michela DellaMonica Team Manager, Smith Publicity NetGalley is a cost-effective way to reach a growing community of professional readers (media, reviewers, booksellers, librarians, bloggers and educators) who can read, review and recommend titles. On average, over 80% of the monthly traffic is represented by repeat visitors who regularly visitNetGalley to see what titles are […]

Hiring a Book Publicist is Scary, But You Probably Still Need One

How Much Does Book Publicity Cost?

Professional Book Publicity Helps Authors Break Through If you’ve been asking yourself how much does book publicity cost? The answer is it varies. But leading book publicists like Smith Publicity have plans available at many budget levels, even small ones. Therefore, it’s worth investigating for everyone. Every title can benefit from being publicized and promoted, […]

Why Subtitles Are So Important in Book Promotion

  How Subtitles Are Used in Book Promotion Authors often agonize when creating the main title for their book. Some high-profile authors pay thousands and thousands of dollars to experts just to come up with a catchy main title. But when it comes to book promotion of nonfiction books, the subtitle is the most important […]

Check out new book marketing and consulting services from our friends at Bookbaby

The publishing industry is changing at a breakneck pace, and it’s important to have a publishing partner that helps meet the shifting demands of John Q. Bookbuyer. Authors interested in hybrid publishing have been finding success with BookBaby for years, and Smith Publicity is pleased to have become part of many of these authors’ successful […]

Setting goals to grow your author brand

Most authors have goals they want to reach. These could be pie-in-the-sky New York Times Bestseller, couch of the Tonight Show type goals. Or they could be more modest goals to finish your manuscript, secure an agent, sign a publishing contract or sell a certain number of copies. But are you taking consistent action to […]

Self-Promotion Advice for Authors

Self-promotion, for most authors, is a daunting proposition. It can be a cringe-worthy endeavor fraught with fears of embarrassment, ego-deflation and just-plain awkward moments. Telling people how great your book is just doesn’t come naturally for many people. Traditional wisdom is to let others say how good you are, or when it comes to book marketing, […]