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Using Social Media to Promote Your Book and Author Brand

If you are not very computer-savvy, social media marketing can seem daunting and often hard to comprehend. But it doesn’t have to be! Social media should be a fun, stress-free way to promote your book and author brand.

Using these three tips, you can begin your social media journey today!

1. Remember it takes time to grow your social media following. Do not get discouraged if you start with just a small following. It will take time for people to find you.

2. Don’t give up on posting on your social media sites. Even if you feel discouraged by a small following or think you are “doing it wrong,” do not give up. Keep posting about three times a week on platforms like Google+ and Facebook and about five times a day on Twitter. Consistency is a key element in establishing your virtual identity.

3. If you are running out of book-related content, post about your interests or hobbies.   Social media is not only about your book, it is about building your author brand. Your fans will want to learn about you as a person -- not just about your book. So feel free to share your favorite blog or pictures from your weekend getaway.

If social media still seems a little too overwhelming Smith Publicity is here to help! Smith is now offering an Author Social Media Launch service to help authors set the stage for success on the most popular social media platforms. Visit our website for more information: Author Social Media Launch service!

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