Power Book Publicity Tips Newsletter February 2015

In this issue:

Judging a Book By Its Cover  

Check List: What Book Publicists—and Media—Want to See on the Outside of a Book

by Sandra Poirier Smith, President of Smith Publicity

Each week, Smith Publicity receives more than 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get their books featured on television and radio shows, in newspapers or magazines, and/or online/blog outlets. In evaluating if we are a good fit for a project and if we believe we have a good chance of securing positive media attention, we review many factors including the outside or overall look of a book.

A book’s cover, back cover, title, sub-title, author photo, etc. need to be professionally executed. In some cases, we see these details are not given enough attention. Here is a book cover check list to help understand what we, and the media, look for in a the look of book:…READ MORE


Social Media Content Tips for Authors: Avoiding Silos and Leveraging Content Across Multiple New Media Platforms 

By: Danielle Palli

My heart sank as I sat in a boardroom for almost four hours while the CEO, after arriving late, was pulled away, repeatedly, to answer phone calls. Meanwhile, the company president attempted to fill in by explaining the promotion they planned to launch at all of their store locations. However, it took the ad designer, the general manager, another consultant, and myself—a contracted writer and new media specialist—a good twenty minutes to attempt to pull out the very basic “who, what, where, when and whys” of the event to simply write a press release, let alone stage an entire media campaign. These questions, we were told, could be answered by phoning and emailing a handful of other people, who, I’d come to learn, either had no knowledge of what was happening, had been given misinformation, or were simply too busy to answer my inquiry.

Getting Rid of Silos

The scenario above applies to missteps that often occur within any marketing campaign, whether it’s books, services, speaking engagements, etc…READ MORE


Smith Publicity will be speaking and/or exhibiting at the follow book industry trade shows shows this spring:

  • IBPA (Independent Book Publishers Association) is holding its 27th annual Publishing University in Austin, TX, April 10-11, 2015
  • ASJA (American Society of Journalist and Authors) will host its 43rd Writers Conference in New York, NY, April 30-May 2, 2015
  • BEA (BookExpo America), America’s #1 book and author event is May 27-May 29, 2015 in New York City


For more information about meeting with a Smith Publicity representative at an upcoming show, email info@smithpublicity.com.


Author Social Media Launch: Giving You the Tools to Engage Fans

Smith Publicity now offers an Author Social Media Launch service to help authors set the stage for success on the most popular social media platforms. Visit our website for more information: Author Social Media Launch service


Exclusive offer from Publishers Weekly

Publishers Weekly is offering Smith newsletter readers an exclusive discount for the PW Select marketing program. Normally $149, PW and Smith Publicity are offering a special price of $139 (use promo code “SMITH” when submitting your PW Select order) which includes:

  • listing of your book including four-color-cover artwork, write-up and on-sale information in a special section of PW‘s print and online editions
  • a listing in Publishers Weekly‘s announcements database powered by Edelweiss
  • feature placement for one month on BookLife.com
  • social media promotion on BookLife’s Facebook and Twitter platforms
  • six-month subscription to Publishers Weekly‘s digital edition
  • one year digital subscription to Publishers Weekly‘s PW Select monthly supplement
  • a free copy of the Publishers Weekly print issue in which your listing appears

It’s a great, cost-effective way to promote your book to the publishing industry. For more information and to sign up, visit our PW Select page:


Don’t forget to use promo code “SMITH” when submitting your PW Select order so you can take advantage of the special price.


Display Your Book at the 44th Annual London Book Fair, a New Title Showcase 

Showcase your book at The London Book Fair April 14-16, 2015. Registration deadline: March 16, 2015. In 2014, more than 25,000 people from 114 countries from all areas of publishing (authors, book buyers, agents, publishers, editors, librarians, distributors and many more) attended the London Book Fair. The New Title Showcase remains a very accessible and valuable way to have your book prominently displayed through Combined Book Exhibit. For more information about having your book displayed through Smith Publicity’s partnership with Combined Book Exhibit at a reduced rate, visit https://www.smithpublicity.com/author-promotion-services/book-event-exposure/

To register, send an email to cbe@smithpublicity.com