Power Book Publicity Tips July 2015

Tips For Building a Loyal Following on Social Media to Help Market Your Book

By Brittney Karpovich, Social Media Expert Smith Publicity

Social media can be a great way to bring attention to your book and author brand, and is now an integral part of most authors’ marketing plans. The goal is to attract and engage followers, and to increase their interest level in you and your book in order to develop long term, authentic relationships. When executed correctly, these followers and friends become fans, and share your work to their networks, which in turn helps you grow your brand and spark a book’s important discoverability

Remember: readers want to build lasting relationships with authors they like and are drawn to your topic based, perhaps, at first on its genre, but they also want to discover more about your insights, perspective, and expertise. Here are some ideas on what to share on social media…READ MORE

Monetizing Your Writing: Making Money Doing What You Love

By Karan Lodha, Director of Freelance Operations at Scripted

Writing for a living is both a blessing and a curse.

On the one hand, being a writer is one of the most fulfilling professions in the world. Every day, you get to flex your creative muscles and express your voice and personality.

Yet, there is a certain burden that comes with being a full-time writer. Unlike those people who have a job with a set routine and a fixed schedule, writing for a living means constantly thinking about how to monetize your craft. If you’re not a salaried writer on staff for a newspaper, magazine, or website, you are likely generating income from a variety of sources, trying to find the best balance of doing great work while still finding a way to pay the bills.

So what are the most effective techniques for monetizing your writing? There are four broad categories of options for you to consider: advertising, product marketing, paid content and services, and freelance writing…READ MORE

Display your book at the Frankfurt International Book Fair

Showcase your book at Frankfurt Book Fair–the largest library show in Europe, through Combined Book Exhibit, October 14 to 18, 2015.

Registration deadline: September 13, 2015

Perhaps no venue on Earth reaches the depth and breadth of the publishing industry the way the Frankfurt Book Fair does. It might be because of the near 300,000 in attendance, the eight full halls of exhibits covering 100 different countries, or maybe it’s just the reputation Frankfurt has as the industry’s 100% absolute must-participate event for over 60 years. One thing is certain however, and that’s that regardless of the cause, there’s no question that the Frankfurt Book Fair is the most important event on the publishing industry’s calendar each year. Reach publishers, agents, distributors, printers, booksellers, librarians, book buyers, authors, journalists, rights executives, editors and so much more from a pool larger than any other all in one location.

For more information about having your book displayed through Smith Publicity’s partnership with Combined Book Exhibit at a reduced rate, visit our Combined Book Exhibit page.