- Create an author website for your fans if you don’t already have one.
- Use the latest search engine optimization techniques while building your website, and be sure to adhere to Google’s webmaster guidelines.
- Write a professional and interesting author bio.
- Add a ‘Store’ page to your website.
- Make your book available to purchase on your online store.
- Come up with ideas for merchandise related to your book(s).
- Host contests where your fans can submit entries for merchandise designs.
- Have pages on your author website for book reviews, FAQs, and testimonials.
- Make a ‘Discussion’ page on your website specifically for questions and comments.
- Write an advice column on your website for aspiring authors.
- Add buttons to your website to take viewers straight to your social media sites.
- Keep your website clean and easy to navigate (like we try to do with SmithPublicity.com); bells and whistles can be distracting.
Smith Publicity Executive Team
General Online Book Marketing
- Have an online book tour.
- Write a press release and distribute to online outlets.
- Create monthly newsletters and ask fans to sign up for them.
- Consider if pay-per-click advertising on Google, etc. might be appropriate for your book.
- Submit your website to any related group, company, or organization’s website that has a website directory.
- Start link building by creating valuable resources and building relationships with site owners that would find those resources to be worth sharing.
- Research your competitors to find out what they’re doing to be successful that you’re not.
- Create a blog on your website and update it regularly with new, interesting content. Here’s our blog!
- Respond to comments and questions on your blog in a timely manner.
- Once you’ve been blogging for a while, search your archives for your best blog posts and sell them as a collection (preferably as a low-cost eBook).
- Add keywords to your blog posts.
- Guest blog on other popular blogs.
- Allow guest bloggers on your blog.
- Create an RSS Feed if you don’t already have one, and burn it on Feedburner.com. This will allow you to obtain statistics about your readers.
- Submit your blog to blog directories related to being an author, your genre, etc.
- Create/join a forum and actively participate in its community.
- Create a Facebook page geared toward you as an author – not your personal life. Take a look at ours here.
- Give fans the option to post their book reviews, testimonials, comments, and questions to your Facebook page.
- Create a Twitter account to tweet updates about new books, book tours, book trailers, media coverage of you and your book, etc. For example, here’s our Twitter page.
- Provide fans with a hash tag for your new book.
- Use Twitter hash tags for events, news, promotions, etc.
- Use Tweetables:
- I just got 101 Book Marketing Tips for free from @SmithPublicity. – click to tweet.
- Keep your eyes peeled for offers on my new book. I’m going to try some new book marketing tips from @SmithPublicity. – click to tweet.
- 101 Book Marketing Tips that will help you sell more books! – click to tweet.
- Have you tried any of these book marketing tips from @SmithPublicity? There are so many! – click to tweet.
- Where am I going to find book marketing ideas? Oh yeah, @SmithPublicity has 101 of them. – click to tweet.
- These book marketing tips from @SmithPublicity really helped me as a new author. – click to tweet.
- Need to expand your repertoire of book marketing techniques? These should inspire you! – click to tweet.
- Create a LinkedIn page to connect to other authors and professionals in the writing world and related industries. View our LinkedIn page here.
- Create a Google+ page. (Be sure to add Smith Publicity to your circles!)
- Add your devoted fans and other authors you connect with to your circles.
- Link your Google+ profile content to Google Authorship.
- Host a Google Hangout with your fans.
- Host a Google Hangout with other authors.
- Create a YouTube account. Here’s what our YouTube channel looks like.
- Post your Google Hangouts to YouTube.
- Link to your YouTube videos on your Facebook and Twitter accounts.
- Compile a series of short videos of you discussing topics related to your book. Make them informational, not promotional.
- Go to Amazon and register as an author.
- Sell your books on Amazon.
- Try to get fans to post their book reviews and testimonials on Amazon.
- Join Amazon’s affiliate program.
- Go to Goodreads and register as an author.
- Develop your profile page by adding a photo and bio.
- Add the Goodreads Author widget to your website.
- Publicize events.
- Promote your books.
- Posts videos.
- Do even more with Goodreads.
Offline Book Marketing
- Organize a team for your book launch.
- Contact a local bookstore or other venue about hosting a book release party.
- Go on a book tour.
- Design merchandise for your books (like these Harry Potter t-shirts).
- Make business cards with your photo and addresses to your author website and social media profile pages.
- Speak at book clubs about writing in your genre.
- Have book readings for your new book. Some possible venues:
- Retirement homes
- Elementary, junior high, or high schools depending on your target age group
- Coffee shops
- Community colleges
- Nearby universities
- Locally owned bookstores
- Rehab centers
- Google+ Hangout
- The setting (town, city) of your book.
- Community events (i.e. fairs, picnics, festivals)
- Have book signings for your new book.
- Contact your local paper and ask them if they’d be interested in interviewing you.
- Contact the local paper of the town your book is set in about interviewing you.
- Contact your local radio station and ask them if they’d be interested in having you on their show. (These tips can help if you get the interview.)
- Contact the local radio station of the town your book is set in about having you on their show.
- Create an affiliate program.
- Join an affiliate program.
- Partner with organizations, clubs, and other groups that support a cause similar to the one that your book addresses.
Book Marketing for the Fans
- Offer your devoted fans sneak previews of your new book.
- Offer your devoted fans advance copies of your new book.
- Have a page on your website for short stories, and add a new one every week or month depending on your schedule.
- Promote each weekly short story on Facebook, Google+, and Twitter.
- Host a contest for topic suggestions for your weekly short story.
- Host a contest for the best short story where the winner will have his/her story featured on your website.
- Link to the winner’s story on your social media pages.
- Have free book give-away contests for your fans and website visitors.
- Celebrate your fans by featuring a Fan of the Month on your website and social media profiles.
- Host a contest for the best illustration of a scene from one of your books where the winner will have his/her illustration featured on your website.
- Link to the winner’s illustration on your social media pages.
- Host a contest for the best book trailer where the winner will have his/her trailer featured on your website.
- Link to the winner’s book trailer on your social media pages.
- Host a contest where your fans can submit a movie of them acting their favorite scene in one of your books and feature the winner on your website.
- Link to the winner’s movie on your social media pages.
- Host a costume contest around Halloween for the best costume of one of your major characters where the winner will be featured on your website.
- Link to the winner’s picture of him/her in the costume on your social profiles.
- Create fan pages for the main characters in your best sellers, especially those in your series.
- Ask fans to post pictures of them reading your book.
- Get to know your fans even better by polling them on their likes, dislikes, and opinions on your ideas for books or promotions.
- Write a book specifically for your fans.
- Write a book that your fans can customize by picking what happens next.
Go the Extra Mile
- Make a book trailer, or hire a professional to make one.
- Offer to write articles for a magazine related to your genre.
- Host a seminar for aspiring writers.
- Host a webinar.
- Advertise on a low-cost billboard.
- Become a featured content writer for some websites related to your genre, being an author, writing your first book, etc.
- Donate your books to places where your target audience is located:
- Elementary, junior high, or high schools
- Daycare centers
- Libraries in the town where your book is set in
- Community centers
- Senior centers
- Retirement communities
- Homeless shelters
- Local colleges
- Colleges in the town where your book is set in
- Children’s hospitals
- Utilize publicity services like Help A Reporter Out (HARO)
- If you have a WordPress website, get the WordPress Plug-in called MyBookTable to help you sell more books and earn money through affiliates.