Power Book Publicity Tips for January 2011

Highlights include:

  • “5 Tips on How to Make the Most Of Your Book Review by Patti Thorn, BlueInk Reviews
  • Tips for Authors “How to Incorporate Your Traditional Media Coverage into Your Social Networks” by Corinne Liccketto


Happy New Year! Thank you for your interest in Smith Publicity. Below is our January 2011 Power Publicity Tips newsletter. In this issue:

  • Article “5 Tips on How to Make the Most Of Your Book Review” by Patti Thorn
  • Tips for Authors “How to Incorporate Your Traditional Media Coverage into Your Social Networks” by Corinne Liccketto

In last month’s newsletter, we provided authors and publishers with tips on how to set book publicity goals for 2011. Goal setting enables you to focus efforts and dramatically improve all of your promotional efforts. So what are you waiting for? For a look back at December’s newsletter and all previous issues, click here.



Sandy Diaz, president of Smith Publicity, has been invited to participate in Sandra Beckwith’s upcoming teleseminar—“9 Novel Ways to Promote Fiction.”

9 Novel Ways to Promote Fiction

Wednesday, January 26, 2011, at  7:00 p.m. Eastern

About the teleseminar: There’s no question about it: Fiction books are harder to promote than nonfiction books. Promoting and publicizing fiction requires more thought, creativity, and effort. But boy, is it worth it! And while most authors of fiction books know this, they aren’t sure which tactics are most effective or how to begin the process.

In this information-packed presentation, you will discover:

  • The single most important thing you need to know about getting media attention for fiction
  • 3 things fiction writers do wrong when promoting their books
  • 10 must-have strategies and tactics for your book marketing plan
  • 9 websites that will help you and your book become more newsworthy
  • 3 requirements for securing precious, priceless publicity
  • 12 essential elements of a book website that gets media attention and sells books
  • Easy ways to use social media to garner traditional media attention and widespread exposure

Registration is just $29 for the live 75 minute teleseminar, the downloadable audio recording, and the 3 free bonus materials. Link to register:

About Sandra Beckwith

Author and writer Sandra Beckwith is a former publicist who helps authors, nonprofits, and small business owners learn how to save thousands of dollars in consultant fees by generating their own publicity. She is the author of Build Book Buzz Publicity Forms & TemplatesStreetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Media 2003), Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions (Kaplan Publishing, June 2006) and WHY CAN’T A MAN BE MORE LIKE A WOMAN? (Kensington 1995). Her “Book Publicity 101: How to Build Book Buzz” e-courses are popular with authors. Sign up for her free book publicity newsletter at

Happy reading!


Corinne Liccketto
o: 856.489.8654 ext 309
f: 856.504.0136

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Questions? Contact a representative of the Smith Publicity sales team:

Sandy Diaz,, 856.489.8654 x301
Dan Smith,, 856.489.8654 x101
Marissa Eigenbrood,, 856.489.8654 x314

I have a review of my self-published book. What do I do now?


5 Tips on How to Make the Most of Your Book Review
by Patti Thorn, Managing Partner, BlueInk Reviews

Getting an objective review for your self-published book is the first step toward earning credibility in the reading world. It tells readers that someone other than your mother or best friend found your book worthy of their time -- and gives readers a sense of whether or not it’s the kind of book they like to read.

So far, so good.

But a review is only as useful as your own marketing savvy. The next step is to put that review to work for you and your self-published book.

Where to begin? Below are a few tips on how to make the most of your review:

1. Use excerpts of the review on the jacket of your self-published book: Don’t ignore this prime real estate; it’s one of your best marketing tools! Choose a complimentary and particularly evocative line from your review to quote on the jacket or cover of your book.  Even better, add that line to other blurbs on your jacket from people who are influential in the field your book covers or authors with name recognition.  The more third party approval you have from those who count, the better.

2. Quote the review in any press releases you send out: It’s a busy world. Members of the media and others are likely to overlook your press release unless you can grab their attention at the outset. Use an eye-catching line from your review in italics, centered at the top of your press release. It will show reporters, librarians, booksellers and others you hope to reach that an objective source has deemed your book worthy of their time and attention – or even better, that they would be remiss to overlook it!

3. Create an advertisement using a complimentary excerpt from your review and an image of your book cover. This is an easy way to design an ad for your self-published book. You can then place the ad in local/neighborhood newspapers, industry newsletters (if appropriate) and on targeted websites.

4. Send readers to the original source: Give readers, editors and others you are trying to reach the link to the original review. This will allow them to read the review in full, as well as evaluate the credibility of the source by seeing the other reviews posted. Some review sources, for instance, are known for writing mostly positive reviews, while others are more discriminating. By giving your audience a link to the site, you allow people to read the other reviews and get a sense for how critical the review source is as a rule.

5. Include excerpts from as many reviews as possible on your marketing materials – but choose wisely. Take a look at books that have hit the bestseller list once they are published in paperback. Those books generally contain pages of excerpts from glowing reviews across the country. The cumulative effect is to give that book a stamp of approval that’s impossible to overlook. In short, the more credible praise you have for your book in your marketing materials, the better. One warning: don’t use excerpts that offer faint praise. There’s nothing that will turn off readers faster than a list of excerpts that say something like: “John Doe’s books is…informative.”  If the reviewer offered only tepid praise, it’s far better to leave that review off of your marketing materials than to clue readers in that your book generated a yawn from a reviewer.

About BlueInk Reviews

BlueInk Reviews is the premier review service for self-published authors. Its list of reviewers is comprised of writers from major newspapers and magazines across the country and senior level editors from major New York publishing houses.  The site is widely marketed to book professionals, including librarians, booksellers, literary agents and publishers.  For more information, please visit






Tips for Authors: How to Incorporate Your Traditional Media Coverage into Your Social Networks

by Corinne Liccketto, Sales & Marketing Manager, Smith Publicity, Inc.

Most authors know that social networking is an important component of creating awareness about their book. Since our area of focus at Smith Publicity is garnering traditional media placements for clients (newspaper, magazines, radio, online, and television coverage), many people ask how our efforts can benefit their social networking efforts.

Below are several tips on how to use your traditional media placements to create a social networking buzz. By following these tips, you’ll not only maximize the value of your traditional media exposure, but also simultaneously populate your social networking sites and build your online following.

1.  Radio and Television Interviews: Once you’ve confirmed a radio or television interview, it’s time to turn to Facebook and Twitter. By notifying your friends and followers of your upcoming broadcast interview, you’ll create hype and encourage people to tune in and listen or watch. Once your interview is broadcasted, upload the video or MP3 or include the link to the show’s archive so those who missed it can listen or watch. Your followers can also share it with their friends, peers, family members, etc. who might not be your friend or follower.

In the market(s) where your broadcast interview is slated to air, you can research organizations, small groups, and associations whose focus pertains to the content of your book or your message and follow them on Twitter or friend them on Facebook. Personalize a direct message to the appropriate contact to inform him/her that your interview may be of interest to the group members. Include your contact information and let them know that people can contact you directly for more information or with any questions.

2. Print reviews, feature articles, book listings, etc.: It’s not as easy to notify people of your forthcoming print coverage as timelines get pushed back and sometimes articles run unbeknownst to the author. However, if you have a solid confirmation for a print run, spread the word on Twitter and Facebook just as you would for a forthcoming broadcast interview. For all print runs, once you’ve secured the placement and obtained a copy for your records, scan the article/review/mention/commentary and upload it to your social networking sites for followers to review. If the article ran simultaneously on the print outlet’s online component, you can simply include the link to the article instead.

3. Online articles, reviews, book listings, etc.: Whenever it’s an online article/review/mention/commentary run, post the link to your Twitter and Facebook page. On Facebook, you might consider starting a discussion regarding the article in which you or your book is included if it has relevance to ongoing news or a social trend. The easier you make it for your followers to get involved, the more interaction you’ll spark!

4. Byline articles: If you have byline articles in circulation online or in print, be sure to post them to your LinkedIn account. You should also research special interest groups on various networking sites who should have interest in the topic of your article, and introduce it to their forums. Keep in mind that just as with traditional media, you don’t want to be promotional when notifying networkers about your article. Instead, offer it as an informative and educational piece.

5. Connect with the media contacts’ who solidified your exposure: Your social networking sites are a great way to connect with media contacts who assisted you in spreading the word about your book or message. Find them (or their media outlet) on Facebook/Twitter/LinkedIn and connect. Thank the radio or television host for having you on his/her program; show your appreciation for the editor who pushed for your book review. By connecting with media through social networks, you’ll not only be able to keep track of forthcoming opportunities, you’ll start to solidify your own personal media contact list.

And a bonus general book publicity and social networking tip …

Build awareness about your upcoming book signing, speaking engagement, or author presentation: It’s all about building hype! Once you’ve confirmed a book event, start notifying your followers and friends about the details to encourage attendance. Let them know how it will benefit them – Will you be giving away copies of your book? Sharing an important message? Hosting a local celebrity? You might consider offering incentive to followers/friends who bring the most attendees with them – a free autographed copy of the book or a 20 minute consulting session.

About Smith Publicity
Beginning in 1997, Smith Publicity has evolved from a one-person operation run from a bedroom office to one of the leading promotional firms in the industry. Fueled by a passion for making good things happen for clients, we’ve worked with over 1,000 individuals and companies—from authors and entrepreneurs to publicly-held companies and business— representing a wide range of industries.


The Smith Publicity reach is international; we’ve effectively worked with clients throughout the United States, Canada, the U.K., and from Australia to Israel and Malta. We have offices in New Jersey, New York City, Los Angeles and London.

While our expansion from boutique publicity agency to a multi-faceted public relations firm has greatly expanded the breadth of our services, the fundamental driving force behind everything we do is superior presentation, promotion, and positioning of our clients. Our refrain, “make good things happen for clients,” has propelled Smith Publicity from just another agency to a premier promotional firm offering outstanding, cost-effective service with unparalleled customer attention.

If you’re interested in discussing your project, please contact Corinne Liccketto,, or 856-489-8654 x309.
Smith Publicity, Inc.
856.489.8654 ext 309
Mailing Address: 1930 E. Marlton Pike, Suite I-46, Cherry Hill, NJ 08003

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