How to Promote a Book During Summer

5 Reasons to Start a Book Publicity Campaign in Summer

1.     Summer is a Time to Build a Book’s Credentials: While some national television shows go on a hiatus, producers at local, regional, and some national outlets have time slots that need to be filled; newspaper and magazine editors must provide new content to their readers; bloggers still regularly blog; wire services still circulate articles, etc. Book promotion during summer can yield many benefits. You can use it to build media credentials for you and your book and increase your chances of receiving national attention in the fall.

2.     Strengthen Your Interview Delivery:  Even if some national television shows are on hold until August, when producers begin putting together their fall schedule, the summer is a great time to perfect your interview skills. Appearing on local and regional shows during the summer will give you confidence in your message when pursuing national interview exposure in the fall.

3.     Less Author Competition: Since many authors wait until the fall to start book publicity campaigns, you’ll have less competition when soliciting media attention. With fewer authors vying for interviews and stories, you will have more time to stand out from your peers.

4.     Solicit Attention for Holiday Gift Guides: Magazine and gift guide editors typically work four to five months ahead of each issue, meaning some are already putting together fall and holiday issues during the summer. If you want to promote your book as a winter holiday gift, starting a publicity campaign during summer will increase your chances of having it picked up for holiday gift guides.

5.     Build Your Online Presence: Make the most of the summer book marketing opportunities by building your online presence. Encourage byline article circulation; establish (or increase) your social network via Facebook, Twitter and LinkedIn; and post regularly on your blog — or start a blog if you don’t already have one in place. Media contacts will most likely search you online before they move forward with an opportunity. The more summer book and author promotion you receive, the better.

by Corinne Liccketto