1. Time to Build You and Your Book’s Credentials: While some national television shows go on a summer filming hiatus, producers at local, regional and some national outlets have time slots that need to be filled; newspaper and magazine editors must provide new content to their readers; bloggers still regularly blog; wire services still circulate articles, etc. Summer can be a great time to build media credentials for you and your book and to increase your chances of soliciting national attention in the fall.
2. Strengthen Your Interview Delivery: Again, since some national television shows will be .on hold. until August when producers begin putting together their fall schedule, the summer is a great time to perfect your interview skills. Strengthening your skills on local and regional shows during the summer will give you confidence in your message when pursuing national interview exposure in the fall.
3. Less Author Competition: Since many authors do wait until the fall to start their publicity campaign, you’ll have less competition to solicit media attention. With less authors vying for media attention, you can take the time to stand out from your peers.
4. Solicit Attention for Holiday Gift Guides: Magazine and gift guide editors typically work four to five months ahead of each issue, meaning some are already putting together their October issue! If you have a book that is perfect for a winter holiday gift, starting your publicity campaign in the summer will increase your chances of having it picked up in the holiday gift guides.
5. Build Your Online Presence: Make the most of your summer months by building your online presence. Encourage byline article circulation; establish your social network via Facebook, Twitter and LinkedIn; and post regularly on your blog or start a blog if you don’t already have one in place. Media contacts will most likely search you online before they move forward with an opportunity. The more online visibility you have, the better!
by Corinne Liccketto