Power Book Publicity Tips for October 2010

Highlights include:

  • Article: “Tips for Writing a Great Bio”
  • Tips for Authors: “How to Promote Your Non-fiction Book”

Hello! Thank you for your interest in Smith Publicity, Inc. Below is our October 2010 Power Publicity Tips newsletter. In this issue: Article: “Tips for Writing a Great Bio” by Kim ButlerTips for Authors: “How to Promote Your Non-fiction Book” by Corinne Liccketto Announcements: This weekend, Smith Publicity attended the Baltimore Book Festival, where readers and writers alike gathered to celebrate the literary world! Thank you to all who came by our booth – we hope you had a great time! Upcoming Events: –Smith Publicity is exhibiting at the Self-Publishing Book Expo October 2 in New York City. The show will be held at the Sheraton New York Hotel & Towers from 9:30 a.m. – 5 p.m. Corinne Liccketto will be speaking on a panel with industry peers. Please let us know if you’ll be attending and would like to meet or stop by our table to introduce yourself! For more information or to register for the panels, please visit: http://www.selfpubbookexpo.com/. –Smith Publicity is exhibiting at the Collingswood Book Festival October 2, booth #96. The outdoor street festival will be held along Haddon Ave in Collingswood, NJ from 10 a.m. – 4 p.m. Please stop by our booth to introduce yourself! For more information about the event, please visit: http://www.collingswoodbookfestival.com/. –Smith Publicity’s Dan Smith, Sandy Diaz, and Ben Cameron are representing Smith Publicity at the Frankfurt Book Fair October 6-10, booth #N906. Please let us know if you’d like to schedule a meeting, or feel free to stop by our booth. For more information about the Frankfurt Book Fair, please visit: http://www.frankfurt-book-fair.com/en/fbf/. –Smith Publicity is exhibiting at Miami Book Fair International November 19 – 21. Please let us know if you’d like to schedule a meeting, or just stop by our booth. For more information about the fair, please visit: http://www.miamibookfair.com/. Are you looking for a tie-in for your book? Did you know that, among other observances, October is:

  • Domestic Violence Awareness Month
  • Breast Cancer Awareness Month
  • Down Syndrome Awareness Month
  • Celiac Sprue Awareness Month

Remember, tying your book into holidays, awareness months, and observances makes it easy for the media to include information about you and your book in their stories which increases the chances of securing placements. Happy reading! Sincerely, Corinne Liccketto SMITH PUBLICITY, INC. o: 856.489.8654 ext 309 f: 856.504.0136 www.smithpublicity.com Become a fan on Facebook Follow us on Twitter

Tips for Writing a Great Bio for Speakers   by Kim Butler, eSpeakers Copy Services Presentation is everything. Most of us have heard the phrase “Content is King.” Well, it’s true! Prospective clients often make a decision about you as a potential speaker, simply by reading your biography and topics. Based on the written word alone, they may make this decision before picking up the phone or watching your video. What does your bio say to your prospective customers? Does it say “King,” or is it a less-than-desirable description of what you can actually offer? Your bio is the first place a meeting planner will look for information about you. This is where you have a chance to let potential customers know why they should hire you. To maximize the effectiveness of your bio, we suggest the following:   1) Your bio should be several paragraphs long and take two or three minutes to read through completely. Don’t overdo it—three full pages of text could easily discourage readers from reading it.   2) Use a “hook” in the opening paragraph to pull readers in and keep them reading. What’s your “hook?”  Your “hook” is what makes you unique. The hook is different for each person; it may be something extraordinary you’ve accomplished or experienced, or it may be the benefits your audience will receive.

  • Have you done something extraordinary?
    • Example: “I climbed Mount Everest seven times by the age of 20,” or “CEO of Nine9 Ffortune 500 companies,” etc.
    • If something unusual or extraordinary is not part of your pitch, talk about the benefits the audience will receive.
      • Example: “Your audiences will be more willing to embrace change after hearing Alan’s 5-step process,” or “After Steve shares the remarkable sales process from his bestselling book, your sales team will immediately start producing more sales.”

3) After the initial paragraphs, talk about your qualifications: books written or articles published; most requested presentation topics; share a testimonial from a powerful client, etc. Meeting planners have their audiences in mind so let them know how the audience will be improved after hearing from you. 4) Add some simple formatting options like bold text and bullet points. Use these sparingly, but use them. Don’t lump your captivating words into one big (ugly) block of text. Use paragraphs to keep ideas separated. Use bulleted lists for your speech titles and impressive client names. 5) Proofread your content to ensure:

  • Correct spelling, capitalization, word usage and punctuation
  • Elimination of formatting inconsistencies
  • Awkward sentences are restructured
  • Organization and flow of information is consistent so your biography is engaging and effective

A bio written in the right style and format demonstrates your professional credibility. An effective, easy-to-read bio tells the world you’re the person they should hire. The best bios are memorable because they highlight the differences between you and your competitors. Ideally, after reading your bio, clients will be compelled to book YOU!   Bio Writing Common Mistakes to Avoid

  • No introduction or background on you as a presenter
  • Big blocks of text
  • No bold or italicized wording
  • No bullet points outlining your most requested topics or offered programs
  • No testimonials
  • No engaging text. Without compelling content, readers will fall asleep! Many presenters struggle to write a bio that’s engaging, effective, and even grammatically correct.
  • Too much information, i.e.:
    • How you’re an expert on this and this and this and this and this…
    • Anecdotes irrelevant to your expertise

About eSpeakers: eSpeakers, recognized as the “industry utility” of the speaking industry for individual offices of speakers, trainers and coaches with thriving businesses. eSpeakers “connected office” technology is built on many years of research and development with leading speakers, trainers, coaches, speaker bureaus and speaker management companies. eSpeakers can provide you with all the tools you’ll need to build a successful and sustainable business. For more information, please visit: http://espeakers.com/.

Tips for Authors: How to Promote Your Non-Fiction Book by Corinne Liccketto, Sales & Marketing Manager, Smith Publicity, Inc.   Flex Your Expertise Muscles When it comes to book publicity, it’s crucial that your background and experiences tie into the content of your book. It not only provides credibility, it also enhances your author platform and allows you or your publicist to pitch for expert commentary opportunities. Your book, in this case, will act as your business card something tangible to follow and enforce your message. Are you a financial planner? Write a how-to book on investment/retirement planning. Are you an educator? Write an introspective book on your observations of the public school system and tips for improvements. Are you a breast cancer survivor? Write a book on your journey to recovery as inspiration for other cancer victims. Bottom line: Make sure you write about what you know. Take a Good Look at Your Table of Contents If you’re ever stuck thinking of ‘hooks’ to use when pitching to the media, then go back to the very beginning! Pull the main theme of each chapter and develop a media story idea for each. Your TOC will provide you with publicity angles, and each hook is guaranteed to tie right back into your book and expertise. Write a Byline Article or Two, or Three… Every major theme or point in your book can easily be turned into a byline article. As you begin to gauge the media’s response to you and your book, focus on the points in which they’re most interested. These will be the best article ideas to start writing about as you know they’re topics that will be relevant to ongoing news trends. This will make it easy for the media to incorporate your article into their publications. By-lined articles showcase your expertise and entice people to learn more about you. Tip: ‘How-to’ and numbered style articles (Top 5; 10 Reasons; 7 Ways; etc.) are great media attention grabbers. Monitor the News Nonfiction books have a promotional edge over other genres since you can easily extract real-life themes, tips, and ideas from the text and tie it into ongoing news trends. Figure out what makes your book timely an awareness month, holiday, social trend, or ongoing news story and capitalize on upcoming news opportunities. You also have the chance to tie your expertise/background into ongoing news stories to position yourself for interviews and expert commentary opportunities; exposure for your book is sure to follow. Tip: Sign up for the free service Help a Reporter Out to receive emails from media looking for experts http://www.helpareporter.com/sources Share Your Knowledge Offer to provide lectures and presentations on topics related to your book at local schools, libraries, and institutions. You can follow-up your presentation by selling signed copies of your book. Your presentation should be an extension of a theme in your book; you can then let your audience know that for even more information about the topic, they can purchase your book. Make sure you coordinate all the details of your presentation, including selling and signing books at the end, and the directiontors of the location where you’re holding the event. Start a Blog Your book/author website will be ‘home base’ for people who are searching for more information about your project. By incorporating a blog into your website, you’ll give visitors a reason to come back. Before you start blogging, figure out the direction you’d like your blog to take whether you’re promoting yourself/book or offering industry/lifestyle tips. This will help you determine your blog’s target audience. Tip: Guest-submit some of your entries to similar interest blogs. This will encourage followers of same interest blogs to start following yours!

About Smith Publicity Beginning in 1997, Smith Publicity has evolved from a one-person operation run from a bedroom office to one of the nation’s leading promotional firms. Fueled by a passion for making good things happen for clients, we’ve worked with over 900 individuals and companies—from authors and entrepreneurs to publicly-held companies and business— representing a wide range of industries.   The Smith Publicity reach is international; we’ve effectively worked with clients throughout the United States, Canada, U.K. and from Australia to Israel and Malta. We have offices in New Jersey, New York City, Los Angeles and London. While our expansion from boutique publicity agency to a multi-faceted public relations firm has greatly expanded the breadth of our services, the fundamental driving force behind everything we do is superior presentation, promotion, and positioning of our clients. Our refrain, “make good things happen for clients,” has propelled Smith Publicity from just another agency to a premier promotional firm offering outstanding, cost-effective service with unparalleled customer attention. If you’re interested in discussing your project, please contact Corinne Liccketto, corinne@smithpublicity.com, www.smithpublicity.com or 856-489-8654 x309. Contact information: Corinne@smithpublicity.com Smith Publicity, Inc. 856.489.8654 ext 309 www.smithpublicity.com Mailing Address: 1930 E. Marlton Pike, Suite I-46, Cherry Hill, NJ 08003