GET STARTED!

Advances in the Way the World Reads for 2014

As e-Book sales have flattened as a new year begins, new approaches to book access may change the way that we read, and increase how much we read.

With The Book Industry Study Group’s latest report showing that e-Book sales have flattened out at 30 percent of units sold in 2013, the new year story is about how the world will be reading books. The changes will not only affect the book publishing industry but also book marketing in 2014 and beyond.

Although book subscription models have been discussed in the recent past, 2014 will see the concept put into practice with two startups testing waters with different approaches. The first model is one of an unlimited reading subscription from Oyster, a New York-based startup that offers unlimited access to over 100,000 books for $9.95 a month. The other current subscription model is the limited-subscription. The frontrunner in this model is eReatah e-book subscription service that offers 80,000+ titles. Subscribers can choose to pay $16.99 a month for two new titles; $25.50 for three books; and $33.50 for four.

Both services make their titles available for iPads, iPhones (iOS) and Android devices as well as tablets and dedicated e-Book readers. In addition, they both offer personalized recommendations based on the user's reading history and on similar selections enjoyed by other members, which is likely to have a positive effect on book marketing for some titles. Of course, an author and book publicist could have concerns about each model. Many wonder if it will further erode e-Book pricing with consumers wanting an even bigger bang for the buck.

The intersection of a flattening e-Book market and the changing face of what some consider an endangered public library system is also seeing the potential for greater e-Book lending via the library. The last several years have seen all of the major book publishers selling e-Books to this channel.

Unfortunately, many libraries face challenges buying deep into the various lists and catalogs due to publisher restrictions such as checkout limits, high prices and long waits for best sellers. To combat many of these challenges, new lending and discovery models have emerged for libraries across the country which can impact volume and how people read.

Several early partnerships have resulted in development work to fully integrate e-Book lending into the online catalog and discovery products. These technology integration projects aim to provide all aspects of e-Book discovery and lending through the same interface library patrons use for other materials. The new lending and discovery models allow the library to show the entire catalog of the participating publisher to the potential reader.

The library only pays for the book when the patron checks out the specific book. This allows libraries to offer a much deeper backlist of books without incurring the upfront costs. The increase in lending and discovery technology in the library can be an additional channel of passive book marketing, but it remains to be seen if this will be effective for known and unknown authors alike.

Libraries are also experimenting with listing e-Books with other materials within search results for purposes of awareness and encouragement of patrons to make selections and borrow. Infrastructure is changing to allow patrons to download selections into their e-Book readers or devices, request a hold on specific titles currently charged to other users, and see e-Book checkouts within their individual library accounts. This approach will allow libraries to work with multiple e-Book lending services and providers while increasing the passive book marketing of titles to patrons.

While the subscription models as well as library lending and discovery are sure to have an impact on the way we read in 2014, it remains to be seen to what degree. What is certain is that publishing continues to evolve as new forms of access affect book marketing for authors as well as the book publicist. Since an author and his/her book publicist are focused on increasing sales and the bottom line, the unknown for the near future is whether or not these new and evolving means of access can jumpstart the flattening e-Book sales for some or for all. For those needing a boost to their e-Book sales, Smith Publicity offers expert services on e-Book marketing.

55 Responses

  1. Do you like to smell the breath of someone who just ate garlic?
  2. I've never ever read anything better!
  3. Don't go sniffing that too much!
  4. Way to go on making a great site!
  5. Do you know someone named Fred?
  6. Don't forget the grilled onions!
  7. Way to go Edward. This blog is amazing!
  8. No one can ever say this site is boring!
  9. You made various fine points there. I did a search on the theme and found most persons will have the same opinion with your blog.
  10. Would you like some popcorn?
  11. These two are some real messy eaters!
  12. "Wow! Thank you! I constantly wanted to write on my blog something like that. Can I include a fragment of your post to my blog?"
  13. "I value the blog post.Really thank you!"
  14. "It's really a nice and helpful piece of info. I am glad that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing."
  15. A round of applause for your blog article.Really looking forward to read more. Much obliged.
  16. I really liked your blog article.Really looking forward to read more. Fantastic.
  17. "Great, thanks for sharing this blog. Much obliged."
  18. Im thankful for the article.Much thanks again. Keep writing.
  19. Very good blog article.Really thank you! Keep writing.
  20. Appreciate you sharing, great article post.Much thanks again. Cool.
  21. A round of applause for your post.Really looking forward to read more. Awesome.
  22. "Thank you ever so for you blog.Thanks Again. Great."
  23. "I cannot thank you enough for the article.Really thank you! Will read on..."
  24. "It has been reported that will Weis requested his physician if he could help save the lower-leg so they could take it regarding lunch the very next day."
  25. Great, thanks for sharing this blog article.Thanks Again. Much obliged.
  26. I really like and appreciate your post. Awesome.
  27. "That is a very good tip particularly to those new to the blogosphere. Short but very precise info… Thanks for sharing this one. A must read article!"
  28. Hey, thanks for the blog article.Much thanks again. Want more.
  29. Thanks-a-mundo for the article.Thanks Again. Keep writing.
  30. Im obliged for the article post.Thanks Again. Much obliged.
  31. Very neat blog.Thanks Again. Fantastic.
  32. Im thankful for the article.Really looking forward to read more.
  33. Thanks for sharing, this is a fantastic blog post.Thanks Again. Keep writing.
  34. Major thanks for the article post.Really looking forward to read more. Much obliged.
  35. I am so grateful for your article. Will read on...
  36. Thanks-a-mundo for the post.Thanks Again. Want more.
  37. I loved your blog.Thanks Again. Great.
  38. "Hey there. I found your web site by way of Google at the same time as searching for a related matter, your site got here up. It seems good. I have bookmarked it in my google bookmarks to come back then."
  39. "Only a few blogger would discuss this topic the way you do.~*.’,"
  40. Great, thanks for sharing this article post.Much thanks again.
  41. Say, you got a nice blog article.Much thanks again. Really Cool.
  42. A big thank you for your blog post.Really looking forward to read more. Keep writing.
  43. Really appreciate you sharing this article.Much thanks again. Awesome.
  44. Appreciate you sharing, great blog.Much thanks again. Fantastic.
  45. Really informative post.Really looking forward to read more. Really Cool.
  46. Awesome blog article.Thanks Again. Fantastic.
  47. I truly appreciate this article.Thanks Again. Fantastic.
  48. 1101 Kingshighway Springfield, IL 62702 Carpet Cleaning Springfield IL +1 217-441-2563
  49. Major thankies for the article.Really looking forward to read more. Cool.
  50. Very informative blog post.Really looking forward to read more.
  51. "Enjoying the information on this site, you have done an excellent job on the blog articles."
  52. I truly appreciate this blog post. Much obliged.
  53. I really enjoy the blog article.Thanks Again. Much obliged.
  54. Im obliged for the blog post.
  55. Looking forward to reading more. Great blog post.Really thank you! Really Great.

Leave a comment