GET STARTED!

WHY SUMMER IS ACTUALLY A GOOD TIME TO START A BOOK PUBLICITY CAMPAIGN

by Dan Smith, CEO, Smith Publicity

Summer. Our favorite time of year, and also the one time of year some publicists will tell you is not a good time to start a book marketing campaign. You might also hear than starting a campaign after Thanksgiving is bad, or that a mid-Spring publicity launch won't work, or even that mid-Fall is fraught with publicity perils.

What are you left with? Basically, September and January are the two "surefire" best times to release and start promoting a book.

Well, I disagree, and here's why...

It's really pretty simple. If everyone follows traditional thinking on this topic, then most promotional campaigns start at the same times. This means you're beginning publicity at a time when most other authors are, and you're competing against the largest pool of books possible. By competition I mean authors vying for media attention. Why not increase your odds of success by going against the grain, and start promotion when many other authors are not? This is even more important now, as literally thousands of new books are published every day!

It makes sense, on one hand, to think that summer is not the ideal time to launch a publicity campaign. Most of us take our vacations in the summer, so it seems logical that media opportunities are more limited for the same reason. If producers, editors, and reviewers are all on vacation, then what is the sense starting to pitch them?

Well, think about this for a minute. Does your local newspaper cease publication in the summer? Does your favorite talk radio station go on hiatus? Do all TV shows disappear for a few months in the summer? Obviously, the answer to these questions is a resounding "no!"

With the exception of most of the national daytime talk TV shows, virtually every other form of media still has air time or column inches to fill. Often, producers or editors are scrambling to find fodder for interviews or articles. At Smith Publicity, we routinely secure some of our biggest media "hits" for clients during the summer.

So, if you're nearing completion and publishing of your book, and stressing over when to start your publicity campaign...don't. If you're ready mid-Spring or Summer, go for it. You just might get more attention than any other time.

5 Responses

  1. Mike Cole is a freelance writer who writes about home d. For an interesting effect, use this ceramic tile behind the sink area and create a small accent wall. This is a wireless gadget for your kitchen, designed at Electrolux Design Lab.
  2. I precisely desired to thank you very much once more. I do not know the things I might have handled without these pointers shared by you on my situation. It was a very challenging problem for me, nevertheless understanding this professional strategy you managed that forced me to weep for contentment. I will be happy for the advice and even pray you really know what a great job that you are doing teaching other individuals through the use of your site. I'm certain you haven't come across any of us.
  3. Daylong護日朗 Daylong護日朗
  4. Arsenal forward Danny Welbeck picked up an ankle knock in England training at London Colney on Tuesday but could still be fit enough to play some part against Norway. Danny Welbeck injures ankle in England training but could still play against Norway 
  5. Former Liverpool manager Rafa Benitez believes his old club will be losing their 'red heartbeat' when Steven Gerrard leaves at the end of the season.  Steven Gerrard leaving Anfield will see Liverpool lose their 'red heartbeat' insists former manager Rafa Benitez  

Leave a comment